Skip to: Navigation | Content | Footer

Esquire Whiskey Lounges to debut in India

Hearst Magazines and Franchise India Holdings Ltd this week announced plans to launch Esquire whiskey lounges across India in a deal brokered by IMG.

Author: News Desk

Posted on: 13 July 2017 07:28

Esquire Whiskey Lounges to debut in India

Steve Ross: "The Esquire brand has global recognition."

The announcement was made by Steve Ross, vice president, global chief licensing director, Hearst Magazines, and Gaurav Marya, chairman, Franchise India Holdings Ltd.

Esquire lounges will reflect the brand’s trademark sophistication, providing guests with an immersive experience, say the two companies. The first Esquire lounge is scheduled to open in central Delhi in early 2018, to be followed by 14 additional lounges in major cities across India.

"The Esquire brand has global recognition, epitomizing cool confidence, wit and style; the lounges will reflect that, offering guests a truly unique experience,” said Ross. “This partnership is an excellent opportunity to create a new business with a best-in-class operator and bring the spirit of our brand to a new audience.”

“Modern Delhites are looking for stylish venues to meet friends and colleagues,” Marya said. “The Esquire lounges will embody the brand’s character, making them a perfect fit for India’s urbane, culturally savvy community.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

GDPR: 5 minutes with… Hellen Beveridge

Hellen Beveridge
Posted on: 9 May 2018

Platforms and Publishers

Charlie Beckett
Posted on: 22 May 2018

The reader-revenue revolution is a reality

Peter Houston
Posted on: 22 May 2018

People aren’t thick

James Evelegh
Posted on: 17 May 2018

Get out of the office and talk to people

Steve Dyson
Posted on: 22 May 2018

Off The Page

David Hepworth
Posted on: 27 March 2018

Kickaround: a grown-up mag for kids

Alan Geere
Posted on: 4 April 2018

Data-led journalism

Nick Turner
Posted on: 22 May 2018

Onwards and upwards

James Evelegh
Posted on: 27 March 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 24/05/2018 05:45)

Find out more about

Featured job

Digital Marketing Manager
Salary: £££ highly competitive salary, according to experience
The Chelsea Magazine Company
London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide