Hearst Magazines and Franchise India Holdings Ltd this week announced plans to launch Esquire whiskey lounges across India in a deal brokered by IMG.
Posted on: 13 July 2017 07:28
Steve Ross: "The Esquire brand has global recognition."
The announcement was made by Steve Ross, vice president, global chief licensing director, Hearst Magazines, and Gaurav Marya, chairman, Franchise India Holdings Ltd.
Esquire lounges will reflect the brand’s trademark sophistication, providing guests with an immersive experience, say the two companies. The first Esquire lounge is scheduled to open in central Delhi in early 2018, to be followed by 14 additional lounges in major cities across India.
"The Esquire brand has global recognition, epitomizing cool confidence, wit and style; the lounges will reflect that, offering guests a truly unique experience,” said Ross. “This partnership is an excellent opportunity to create a new business with a best-in-class operator and bring the spirit of our brand to a new audience.”
“Modern Delhites are looking for stylish venues to meet friends and colleagues,” Marya said. “The Esquire lounges will embody the brand’s character, making them a perfect fit for India’s urbane, culturally savvy community.”
Featured Supplier Video
Publishing Software Company
PSC’s software can help you grow your business with no extra effort just simply by giving you control over every aspect and streamlining the processes you already have in place.
Business growth comes through a combination of launching more titles and selling more advertising, and both these take time and time is the one thing that publishers just don’t seem to have enough of.
We can show you how you can revolutionise the way you manage your business in just 15 minutes; email email@example.com now to find out more.
Most read on InPublishing
These are the most read stories on the InPublishing website over the last 14 days, in order from the top.
This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 28/07/2017 06:21)