With a goal to rapidly accelerate its growing digital audience and commercial offering, the Evening Standard has appointed David Tomchak as Digital Director, Editorial.
Posted on: 03 March 2017 07:09
David Tomchak: "I look forward to helping them continue to build a truly global British brand."
David joins from Number 10 Downing Street, where he has led digital marketing and communications for the Prime Minister and Cabinet Office, and served as Deputy Director to the Government Communications Service. Prior to that, Tomchak spent nearly a decade at the BBC, rising through the journalistic and digital ranks, with a brief sojourn running his own venture.
The audience of Standard.co.uk has grown significantly over the last two years. In January, the Evening Standard delivered 57.5m global page views (+39% YoY) and 42.7m UK views (up 42% YoY).
According to the publishers, Tomchak’s appointment is part of an ongoing investment and product development plan to achieve the title’s full editorial and commercial potential across its two sites, standard.co.uk and homesandproperty.co.uk.
Reporting to Zach Leonard, MD Digital, Tomchak will assume responsibility for all ES digital editorial and production staff. Working alongside the Editor of the newspaper, Tomchak is expected to start in May.
Zach Leonard said, “David's expertise in broadcast, social media and audience development will bring brilliant new skills to the Standard's digital journalism. The dynamics of digital publishing call for provocative and engaging ways to gather and report news, which complement the successful formula of the newspaper - but also go beyond, to meet the demands of 7x24 mobile consumers, increasingly reading and sharing on devices and often through visual and video media.”
David Tomchak added, “Working at the heart of government during one of the most eventful periods in this country’s modern history has been a great privilege and honour. I am delighted to now be joining the team at the Evening Standard and look forward to helping them continue to build a truly global British brand, where world-class journalism, product development and audience insight are at its core.”
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