Following the announcement of a “digital first” strategy by Financial Times editor Lionel Barber in January this year, headlines from FT.com will reach more than 500,000 executives in over 150 corporate buildings across London, through ECNlive’s digital display network.
ECNlive will target audience groups with different strands of Financial Times news content, tailored according to the interests of businesses occupying buildings within its display network.
For example companies such as Google and IBM within the ECNlive network will receive Financial Times up-dates on the technology and media sectors as well as general news, whereas buildings occupied by companies from a mixture of sectors will see a blend of tailored content.
Financial Times news will include the day’s main events along with real-time news flashes for breaking stories, broadcast across screens in buildings including the Gherkin, Tower 42, CityPoint, The Broadgate Tower, 60 Threadneedle, 25 Canada Square, 10 Exchange Square and Tower Bridge House.
ECNlive already distributes a mix of its own brand of live weather, travel, FTSE100 Index updates and national general news tailored to audiences in individual buildings along with full-motion national brand advertising campaigns and social media content.
Caspar de Bono, Managing Director B2B at The Financial Times “The ECNlive screens are present in key buildings throughout the city. This is a smart way of keeping people alert to the issues that might affect the very clients they are visiting.”
Antony Ceravolo, CEO of ECNlive said: “ECNlive will enable the business people across the City to receive live up-dates from the FT news room that are tailored to their professional interests as they move around their place of work”.
