GQ has collaborated with Mankind in launching The GQ Edition. The latest in the Mankind grooming box series, it is part of The Christmas Collection.
Posted on: 10 October 2017 06:36
Vanessa Kingori: "This premium offering of full-size men’s products capitalizes ... is a game-changer in this sector."
The GQ Edition is encased in a luxurious Mankind box and includes 12 full-sized products across premium skincare, haircare, shaving and body care brands, says Condé Nast.
Vanessa Kingori, Publisher of British GQ, commented: “We are delighted to partner with Mankind on this project. There is a natural synergy between our brands that has allowed us to create a grooming retail opportunity our consumers will love. GQ’s grooming credentials and endorsement power stand unrivalled in the men’s market, this premium offering of full-size men’s products capitalizes on this and is a game-changer in this sector. The GQ x Mankind grooming collection is a must-have for the GQ man.”
Carlotta Constant, Acting Style and Grooming Editor of British GQ, said: “We’re delighted to have teamed up with Mankind to create a grooming box like no other. Every single product has been chosen with our readers’ lifestyles in mind, to take them from home to gym and boardroom to bar with maximum returns. Essentially, we’ve curated the perfect routine – so they don’t have to!”
The GQ Edition, part of the Mankind Christmas Collection, will be unveiled during a British GQ Facebook Live session on 10th October, hosted by Acting Style and Grooming Editor Carlotta Constant, and will go on sale simultaneously. Retailing at £100, it will be available exclusively at mankind.co.uk.
The GQ Edition will include:
- A six-month subscription to British GQ at the discounted rate of £6
- Anthony Exfoliating and Cleansing Bar 198g
- Argentum La Potion Infinie Anti-Age Cream 70ml
- Clinique For Men Face Scrub 100ml
- Gentlemens Tonic Ivory Razor
- Jack Black Beard Lube Conditioning Shave 177ml
- Korres Magnesium & Wheat Proteins Men’s Shampoo 250ml
- Lab Series Pro LS All-In-One Face Treatment 100ml
- Marvis Classic Strong Mint 75ml
- Men-U Styling Clay 100ml
- Omorovicza Moor Mud Cream Cleanser 150ml
- Rituals The Ritual Of Samurai Hand Lotion 70ml
- The Refinery Eye Gel 15ml
In addition to The Christmas Collection – GQ Edition, an immersive online guide for the full collection of 12 products will offer advice, plus a 20% off discount card for mankind.co.uk will be available with the November 2017 issue of British GQ, on newsstands Thursday 5th October.
Bryony Carragher, spokesperson at Mankind, added: “At Mankind we’re pleased to bring you our latest collection in collaboration with British GQ who, like us, are here to support every man in their journey of both looking and feeling great. The aim was to create a powerful mix of must-have products to create the ultimate grooming routine, which in turn makes this collection the perfect Christmas gift.”
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