Skip to: Navigation | Content | Footer

Guardian launches Ad Manager

The Guardian has developed Ad Manager - a self service ad tool for small and medium sized businesses in the UK, which launched yesterday in beta.

Author: News Desk

Posted on: 27 September 2017 07:29

Guardian launches Ad Manager

Nick Hewat: "We’ve developed this ad tool to break down the barriers between smaller companies and the Guardian."

Ad Manager was developed in collaboration with Danish company Densou to help SME businesses gain access to the Guardian’s quality environment and 160 million unique digital monthly browsers, says the Guardian.

It can offer hyper-targeted campaigns according to locality, vertical and audience - opening up the Guardian’s audience to a wider market, and many smaller businesses for the first time in a quick, simple process.

Commercial director Nick Hewat said: “Statistically SMEs make up around 50% of private sector turnover in the UK yet only represent 18% of ad spend - in part because they haven’t had the opportunity to access mainstream media channels like ours before. We’ve developed this ad tool to break down the barriers between smaller companies and the Guardian and will deliver relevant, effective and targeted campaigns for smaller businesses on our quality and trusted platforms.”

According to the publishers, the SME will submit the ad through the tool and they will see the ad live within 48 hours according to their campaign objectives. There is a small minimum spend, which will be entered into the standard programmatic auction. The ads will be subject to strict quality control procedures to ensure brand safety, security and quality and the Guardian reserves the right to reject ads.

Any customers can connect directly through the Ad Manager and any questions will be answered via live online chat.

Links / further reading: Ad Manager

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

News

Future publishes 2017 results

Posted on: 27 November 2017

Incisive recruits Adrian Barrick

Posted on: 27 November 2017

Elle UK appoints Fashion Director

Posted on: 5 December 2017

Future appoints new Chairman

Posted on: 4 December 2017

DMGT publishes Full Year Results

Posted on: 30 November 2017

IPN Awards - Winners Announced

Posted on: 30 November 2017

Global Media Hub appoints Amy Scott

Posted on: 6 December 2017

Articles

Rise of agenda-driven journalism

Liz Gerard
Posted on: 30 November 2017

Off The Page

David Hepworth
Posted on: 30 November 2017

The Vanity, Sanity and Reality of Digital Publishing

Tim De La Salle
Posted on: 30 November 2017

The 3Ps of GDPR – Q&A

Hellen Beveridge
Posted on: 5 December 2017

Adapt and invest to prosper

Steve Dyson
Posted on: 30 November 2017

Hello! – Friend to the Stars

Ciar Byrne
Posted on: 30 November 2017

MasterClass

Matt Kelly
Posted on: 30 November 2017

My Publishing Life – Mark Allen

Mark Allen
Posted on: 9 November 2017

How to treble your editorial output

James Evelegh
Posted on: 30 November 2017

Media Quotes of the Year

Jon Slattery
Posted on: 30 November 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 10/12/2017 08:12)

Find out more about

Featured job

Marketing Manager
Salary: £35,000 DOE + bonus
Wanderlust
Windsor/London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide