Hearst UK yesterday announced a new partnership and distribution deal with Liz Earle Wellbeing, the quarterly wellness magazine founded by Liz Earle MBE.
Posted on: 07 March 2018 06:58
Judith Secombe: "We are delighted to add Liz Earle Wellbeing to our portfolio of brands here at Hearst UK and think it is an excellent fit for both parties."
The addition of the Liz Earle Wellbeing magazine to the existing Hearst UK collection of popular women’s consumer titles such as Good Housekeeping and wellness brands such as Women’s Health, comes at a time of a growing global trend and demand for credible and trusted wellness advice, says Hearst.
Liz Earle Wellbeing will remain responsible for editorial content, whilst Hearst Made, the company’s content division, will be responsible for global distribution and advertising. The first issue of Liz Earle Wellbeing to be published by Hearst UK will be summer 2018. The deal brings the total number of Hearst UK’s brands to 23.
Judith Secombe, Managing Director Hearst Brand Services, said: “We are delighted to add Liz Earle Wellbeing to our portfolio of brands here at Hearst UK and think it is an excellent fit for both parties. We have a vested interest in the ever-growing wellness sector, as more and more of our consumers are keen to read about it and given her experience, Liz is a well-respected and credible voice. We feel we can really help Liz Earle Wellbeing reach an even wider audience, and offer the opportunity to work alongside our existing brands in the wellness space.”
Liz Earle MBE, Founder and Editor-In-Chief of Liz Earle Wellbeing, said: “The growing international profile of the Liz Earle Wellbeing brand combined with a worldwide interest in wellness, has created an opportunity for us to expand into new markets and we are delighted to be working with market-leaders Hearst UK to achieve this. Hearst UK has a long and established history of building iconic international magazine titles and I am looking forward to this exciting new relationship building on the achievements and success of Liz Earle Wellbeing since our launch in 2015.”
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