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Hearst appoints new Chief Digital Officer

Hearst Magazines UK, the publisher of Cosmopolitan, Good Housekeeping, ELLE and Harper’s Bazaar, announces the appointment of Paul Cassar as its new Chief Digital Officer.

Author: News Desk

Posted on: 24 November 2016 07:09

Hearst appoints new Chief Digital Officer

Paul Cassar: "I am looking forward to building on the incredible work the UK team has already achieved."

Currently VP International Operations at digital publishing company Say Media, Paul will join the business in January 2017 with responsibility for driving Hearst’s digital audience, revenues and expertise. Reporting to CEO Anna Jones, he will work closely in partnership with Hearst’s Chief Revenue Officer Duncan Chater.

Paul has almost 30 years’ experience in the media industry. In his role at Say Media, Paul oversees all sales, strategy and operations for Canada and the UK with responsibility for CSM platform partnership recruitment and international corporate development. Paul has been at Say Media since 2008, originally joining as Canadian Sales Director. Prior to that Paul ran the national sales operation across Canadian newspaper company Communications Voir.

Anna Jones, CEO of Hearst Magazines UK says: “Paul is an exceptional talent and the perfect candidate to lead the next stage of Hearst’s digital development. He has an entrepreneurial approach, is highly collaborative and commercially savvy. His vision and expertise will be instrumental in continuing to propel the business forwards and the combination of Duncan and Paul puts Hearst on a very sure footing for 2017.”

Paul says: “Hearst UK is a fantastic digital business and I am thrilled to be joining at a time when there are so many opportunities to further accelerate its growth. We will be investing more heavily in content and video, and have ambitious plans to increase our offering for commercial partners. Hearst has world-renowned brands, which gives us the ability to provide global solutions for big international brands. I am looking forward to building on the incredible work the UK team has already achieved.”

Darren Goldsby, Hearst’s current Chief Digital Officer, has decided to leave the business at the start of next year, to work on several digital start-up projects.

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