Skip to: Navigation | Content | Footer

Hearst Made produces Summer TV ads for George at Asda

Hearst Made, the in-house content marketing agency of Hearst UK, has produced a series of TV and digital edits for George for the launch of its summer fashion range.

Author: News Desk

Posted on: 12 June 2018 07:20

Hearst Made produces Summer TV ads for George at Asda

Victoria White: "We are now expanding into commercial production."

The summer ad campaign launched on the 8th May and following the success of the launch, the second ad of the series launched on the 9th of June across all national TV stations with spots before and following Coronation Street, Bake Off – The Professionals and Love Island.

Directed, shot and produced by Hearst Made, the advertisement reinforces the new campaign slogan ‘We are George’ with strong, sunny and upbeat visuals. The edits were filmed in Mexico, alongside a photo shoot for in-store and press ads, plus content for digital and social.

Eilidh Macaskill, Vice President Creative Media for Asda, comments: “With the first days of summer firmly around the corner and holidays on the way, it felt like the right time to shout from the rooftops about George’s style credentials. The campaign showcases our most vibrant range yet and encourages customers to have the confidence to strike out with their own style this summer and just have fun!”

Victoria White, Editorial Director, Hearst Made, says: “We’re thrilled to have been given the opportunity to produce this series of summer TV commercials for George. We set out to create digital and social content that promoted the messages of strength and individuality that the new ‘We are George’ is all about and successfully replicated this in the TV campaign. Hearst Made originally launched as a content agency, but as we adapt to clients’ needs we are now expanding into commercial production.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


The reader-revenue revolution is a reality

Peter Houston
Posted on: 22 May 2018

Magazine design: 5 minutes with… Ian Blaza

Ian Blaza
Posted on: 30 May 2018

Data-led journalism

Nick Turner
Posted on: 22 May 2018

Craft magazines

Alan Geere
Posted on: 22 May 2018

Count the clicks

James Evelegh
Posted on: 22 May 2018

Family values

Meg Carter
Posted on: 22 May 2018

Off The Page

David Hepworth
Posted on: 22 May 2018

Platforms and Publishers

Charlie Beckett
Posted on: 22 May 2018

Get out of the office and talk to people

Steve Dyson
Posted on: 22 May 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 20/06/2018 06:20)

Find out more about

Featured job

Digital Marketing Manager
Salary: £££ highly competitive salary, according to experience
The Chelsea Magazine Company

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide