According to the publishers, Women’s Health has a proven track record globally. It is currently published in 12 countries with a further 9 launches planned in the next 12 months and is the fastest-growing women’s lifestyle magazine in the world.
Women’s Health will be a completely unique offering in the women’s market, pioneering health as a lifestyle, with a fresh approach to beauty, fashion, celebrity, fitness and nutrition. Women’s Health will very much emulate the ethos of its market-leading brother Men’s Health, applying the same award-winning formula of expertly-sourced, visually-arresting, service-based editorial.
In 2012 the magazine will be published on a quarterly basis, with the first issue (Spring) on sale 8 February next year.
Hearst-Rodale UK Group Publishing Director Alun Williams says, “Lively, fun and provocative, the Women’s Health brand addresses 360 degrees of life for the new generation of contemporary, confident, ambitious women. We are committed to growing our portfolio in the UK, and following its unprecedented success worldwide, Women’s Health is the natural next step for our business.”
Women’s Health will be launched with an initial print run of 200,000 and will receive multi-platform support from all Hearst-Rodale UK brands. The marketing campaign will also incorporate Hearst Magazines UK’s print and digital properties, national press advertising, promotion in key retail outlets. A dedicated Women’s Health online hub will be launched in December in order to drive awareness and pre-order.
