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Launch: Simply You

The team behind Bauer Media’s Take a Break and that’s life is to launch a new title.

Author: News Desk

Posted on: 02 May 2018 07:04

Launch: Simply You

Liz Watkinson: "This magazine delivers a both informative and entertaining package which will guide our readers towards being the best version of themselves."

Simply You, on sale on 3 May, will feature a mix of inspirational and engaging real-life stories, practical advice, cost-saving tips, health advice and high-street buys.

Initially, Simply You will be published monthly from May as part of a three-month trial to establish the title in the marketplace.

Created by launch editor Sophie Hearsey, Claire McAteer and the team behind the popular Take a Break and that’s life magazines, Simply You carries the strap line ‘Real women, real results’ and encourages readers to explore how to be the best version of themselves, say the publishers.

According to Bauer Media, readers can look forward to:

* Real-life stories from women who have changed their lives and as a result are happier and more confident

* Practical ideas about diet and food choices that fit in with busy work and family lives

* Clever ways to socialise whilst keeping off the pounds

* Health features and advice on mind and body

* Brain-training puzzles

* Expert fashion and beauty tips to help inspire confidence

Commenting on the launch, Liz Watkinson, Managing Director of Bauer Media’s TV Listings & Real Life portfolio said: “The idea of a magazine using real-life stories to help, support, encourage women to fulfil their goals was seen as differentiating, relevant and appealing to the readers we spoke to. Executed with the inclusiveness, empathy and realism that our titles are well known for, this magazine delivers a both informative and entertaining package which will guide our readers towards being the best version of themselves.”

Priced at £1.90, the 76-page magazine will target a mass market audience of 40+ women and will be displayed in newsagents and supermarkets, alongside other titles in the Real Life and Classic market.

The launch will be supported with an in-house advertising campaign across the Bauer Media portfolio alongside targeted radio advertising on Bauer Media’s Bauer City Network (BCN) stations.

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