Skip to: Navigation | Content | Footer

Lema chooses Beeline’s Audience Management solution

Beeline Data Services has announced a new partnership with multiple title publisher Lema Media.

Author: News Desk

Posted on: 23 March 2017 06:34

Lema chooses Beeline’s Audience Management solution

Mark Naish: "Beeline have provided the software and expertise for us to achieve these objectives."

Lema Media was established in 1981 by toy trade publishing veteran Malcolm Naish. His first launch was Toys ’n’ Playthings magazine, a trade publication for the UK toy industry. In addition to Toys ’n’ Playthings, Lema now has nine B2B titles in its portfolio including Gifts Today, Toys ’n’ Playthings, Tableware International, Kitchenware International and Licensing Today Worldwide.

Lema will be using Beeline’s Audience Management Software to provide a single view of all their data to give them the ability to market to and communicate with their audiences on a more targeted and relevant basis.

Beeline’s Daniel Verrells said: “We are delighted to have on board this forward thinking media house whose innovative ideas and forward thinking approach makes us a great fit for each other."

Mark Naish, Publishing Director at Lema commented: “Lema Media have always understood the value of our database and are investing further to ensure our audience data is relevant, accurate, engaged and to expand it into new territories. Beeline have provided the software and expertise for us to achieve these objectives. The migration process has been quick and simple and provided us with a great opportunity to take an objective view of where we are and where we want to be. Daniel at Beeline has been invaluable in that process."

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Events: no longer an add-on

Ciar Byrne
Posted on: 24 July 2018

Building affiliate revenue streams: dos and don’ts

Keith Walker
Posted on: 24 July 2018

Pet magazines

Alan Geere
Posted on: 24 July 2018

Language lessons

Peter Sands
Posted on: 24 July 2018

Musings from my sun lounger

James Evelegh
Posted on: 9 August 2018

How to boost your branded content offer

Graham Hayday
Posted on: 19 July 2018

Off The Page

David Hepworth
Posted on: 24 July 2018

Paywalls: 7 top tips

Jim Foster
Posted on: 24 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 18/08/2018 07:40)

Find out more about

Featured job

Chief Executive Officer
Salary: On application
NewstrAid Benevolent Fund
Bishps Stortford

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

Peter Houston

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content