Skip to: Navigation | Content | Footer

Lema chooses Beeline’s Audience Management solution

Beeline Data Services has announced a new partnership with multiple title publisher Lema Media.

Author: News Desk

Posted on: 23 March 2017 06:34

Lema chooses Beeline’s Audience Management solution

Mark Naish: "Beeline have provided the software and expertise for us to achieve these objectives."

Lema Media was established in 1981 by toy trade publishing veteran Malcolm Naish. His first launch was Toys ’n’ Playthings magazine, a trade publication for the UK toy industry. In addition to Toys ’n’ Playthings, Lema now has nine B2B titles in its portfolio including Gifts Today, Toys ’n’ Playthings, Tableware International, Kitchenware International and Licensing Today Worldwide.

Lema will be using Beeline’s Audience Management Software to provide a single view of all their data to give them the ability to market to and communicate with their audiences on a more targeted and relevant basis.

Beeline’s Daniel Verrells said: “We are delighted to have on board this forward thinking media house whose innovative ideas and forward thinking approach makes us a great fit for each other."

Mark Naish, Publishing Director at Lema commented: “Lema Media have always understood the value of our database and are investing further to ensure our audience data is relevant, accurate, engaged and to expand it into new territories. Beeline have provided the software and expertise for us to achieve these objectives. The migration process has been quick and simple and provided us with a great opportunity to take an objective view of where we are and where we want to be. Daniel at Beeline has been invaluable in that process."

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


My Publishing Life – Adam Sherman

Adam Sherman
Posted on: 16 October 2017

Hyperlocal – making its voice heard

Nick Turner
Posted on: 26 September 2017

Vertically focused

Ciar Byrne
Posted on: 26 September 2017

It was circ wot won it!

James Evelegh
Posted on: 12 October 2017

Off The Page

David Hepworth
Posted on: 26 September 2017

All change at Condé

Meg Carter
Posted on: 26 September 2017

5 minutes with… Hutch Hicken

Hutch Hicken
Posted on: 30 September 2017

Amid New Revenue Push, Video Is The Solution Du Jour

Karlene Lukovitz
Posted on: 26 September 2017

Man vs Robot

Ray Snoddy
Posted on: 26 September 2017

1984 and all that

James Evelegh
Posted on: 19 October 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 22/10/2017 07:07)

Find out more about

Featured job

Research/Audience Development Manager
Salary: Salary range: £24-35k + bonuses
UKi Media & Events
Dorking, Surrey

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide