Mail Advertising and GAME have announced MailOnline’s first Esports partnership, set to include homepage takeovers, branded videos and a shopping widget within certain Esports articles.
Posted on: 22 September 2017 06:48
The partnership was created in light of Esports’ growing fan base, estimated to be a large as 3 million people in the UK alone.
Branded video content will feature fans’ favourite games such as FIFA, League of Legends and Counter Strike: Global Offensive, and the shopping widget functionality will enable consumers to purchase the games they’re reading about. The partnership was created in light of Esports’ growing fan base, estimated to be a large as 3 million people in the UK alone, says MailOnline.
MailOnline will also chart the progress of professional gamers and teams through the Gfinity Elite Series, ESL Premiership, and GAME UK Masters, each of which streams gameplay live on their websites for fans all over the world - with millions of hours watched each season.
Natalie Amosu, Chief Marketing Officer at GAME Digital PLC said: “We’re thrilled to be MailOnline’s first Esports commercial partner and will be working with the Mail Advertising team to create engaging and relevant content, use our long Esports heritage with Multiplay to help bring this world to life, and encourage people to get involved.
“We believe in building the world’s most valuable community of gamers and connecting people to share their passion to play, compete and win - be that in store, in arenas or online."
Mail Advertising’s Chief Revenue Officer Clare Rush added: “This new partnership illustrates the true breadth and flexibility of our Mail Advertising offering and the innovative ways in which we can tap into MailOnline’s huge Esports audience. The team is looking forward to working with GAME to create some fantastic visual and reactive content over the next year.”
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