Mail Advertising yesterday announced the appointment of Melanie Danks as Chief Client Officer reporting to Clare Rush, Chief Revenue Officer, Mail Advertising.
Posted on: 21 April 2017 06:54
Melanie Danks: "Mail Advertising has the scale, and the expertise, to create clear connections between consumers and brands."
Danks joins from the Telegraph Media Group, where she is currently Client Director, and will be responsible for building and maintaining high quality, innovative partnerships for clients, helping to connect brands with the right audiences across all channels including mobile, social and video.
The appointment follows the recent announcement that Dominic Williams will join Rush’s leadership team as Chief Investment Officer in June as Mail Advertising seeks to drive growth across its portfolio of news brands.
Clare Rush said: “Mel is a highly skilled and respected industry leader who brings a wealth of knowledge and experience to the table, as well as an unmatched ‘little black book’ of contacts. In a fast-changing market, Mel will provide our clients with an expert and authoritative view of the ad world and further strengthen our talented leadership team.”
Melanie Danks said: “Brands are, more than ever, searching for ways to create compelling content and cut through the clutter. Mail Advertising has the scale, and the expertise, to create clear connections between consumers and brands at the same time as tapping in to real time cultural moments, I am delighted to be joining the team.”
Featured Supplier Video
Publishing Software Company
PSC’s software can help you grow your business with no extra effort just simply by giving you control over every aspect and streamlining the processes you already have in place.
Business growth comes through a combination of launching more titles and selling more advertising, and both these take time and time is the one thing that publishers just don’t seem to have enough of.
We can show you how you can revolutionise the way you manage your business in just 15 minutes; email email@example.com now to find out more.
Most read on InPublishing
These are the most read stories on the InPublishing website over the last 14 days, in order from the top.
This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 25/09/2017 06:45)