Skip to: Navigation | Content | Footer

Mail Newspapers to stop Multiple Copy Sales

Mail Newspapers yesterday announced that, from 23rd December 2017, the Daily Mail and The Mail on Sunday will stop all multiple copy (bulks) sales activity.

Author: News Desk

Posted on: 06 December 2017 06:05

Mail Newspapers to stop Multiple Copy Sales

Dan Scott: "We base analysis of our circulation on UK retail sale, which is a true reflection of customers walking into a shop and paying money for our newspapers."

As a result, Mail Newspapers’ circulation figures will no longer include any copies (currently around 60,000 copies per day) given free of charge by airlines to their customers in airport lounges and departure gates.

Mail Newspapers, in common with the Telegraph – and many other newspapers who have already cancelled similar arrangements - has decided not to renew its existing relationship with British Airways. This arrangement involved copies of the Daily Mail and The Mail on Sunday being sold to the airline, at significantly discounted prices. It is being ended purely for commercial reasons, and has no connection with editorial policy.

Roland Agambar, Chief Marketing Officer, said: “We have, over a number of years, used multiple copy sales as a method of getting our newspapers into the hands of new and existing readers in places, like airport lounges, where they might not otherwise pick one up.

This activity is a relatively small part of our extensive marketing, promotional and loyalty programme and at this time we’ve decided to focus our efforts on other areas, like our industry-leading loyalty programme, MyMail, and our award-winning HND offering, Deliver My Newspaper.”

Mail Newspapers’ multiple sales activity currently makes up a small percentage of its circulation and while the change will impact the newspapers’ total ABC circulation figure it will have no effect on ‘actively purchased’ copies, or retail sales, the most relevant figure and the standard used by the UK advertising market, retail industry analysts and internally by Mail Newspapers.”

Dan Scott, Circulation Operation Director said: “We base analysis of our circulation on UK retail sale, which is a true reflection of customers paying money for our newspapers. We also look at UK Retail Sales Value and the Daily Mail and The Mail on Sunday put more money into retailers’ tills than any other daily or Sunday newspaper, as our loyal readers continue to enjoy our high-quality news, sport, features, campaigns and magazines.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


Why now is the right time to invest in paid content

Peter Houston
Posted on: 5 July 2018

Craft magazines

Alan Geere
Posted on: 22 May 2018

Content management: 5 minutes with… David Rheault

David Rheault
Posted on: 11 July 2018

Family values

Meg Carter
Posted on: 22 May 2018

New revenue streams

Ciar Byrne
Posted on: 22 May 2018

Off The Page

David Hepworth
Posted on: 22 May 2018

Data-led journalism

Nick Turner
Posted on: 22 May 2018

Get out of the office and talk to people

Steve Dyson
Posted on: 22 May 2018

Hitting 500k

James Evelegh
Posted on: 12 July 2018

And the winner is…

James Evelegh
Posted on: 5 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 16/07/2018 05:41)

Find out more about

Featured job

Chief Executive Officer
Salary: On application
NewstrAid Benevolent Fund
Bishps Stortford

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

Peter Houston

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content