Marie Claire is harnessing the power of its new Fabled by Marie Claire beauty business to bring tens of thousands of new readers to the magazine during 2017, says the company.
Posted on: 10 February 2017 07:18
Justine Southall: "This is an intelligent distribution strategy for Marie Claire."
Fabled by Marie Claire customers, both online and in store, will receive a free copy of Marie Claire with their purchase, in a move that will expose the magazine to a highly targeted audience. The sampling of the magazine in this way also enhances Fabled by Marie Claire’s consumer offering, says Time Inc UK.
Justine Southall, Time Inc UK’s managing director, fashion & beauty, says: “Fabled by Marie Claire is attracting premium beauty fans across the country. Getting the magazine into their hands while they are in the Fabled by Marie Claire environment is a fantastic marketing opportunity for our print product. This is an intelligent distribution strategy for Marie Claire that will ensure a highly relevant audience for our commercial partners.”
Fabled by Marie Claire is a beauty and wellness destination drawing on Marie Claire’s 27 years of expertise in the beauty industry. Its ecommerce site and service offer is outperforming initial sales targets and is particularly attracting Millennial premium beauty customers, say the publishers.
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