Marie Claire is harnessing the power of its new Fabled by Marie Claire beauty business to bring tens of thousands of new readers to the magazine during 2017, says the company.
Posted on: 10 February 2017 07:18
Justine Southall: "This is an intelligent distribution strategy for Marie Claire."
Fabled by Marie Claire customers, both online and in store, will receive a free copy of Marie Claire with their purchase, in a move that will expose the magazine to a highly targeted audience. The sampling of the magazine in this way also enhances Fabled by Marie Claire’s consumer offering, says Time Inc UK.
Justine Southall, Time Inc UK’s managing director, fashion & beauty, says: “Fabled by Marie Claire is attracting premium beauty fans across the country. Getting the magazine into their hands while they are in the Fabled by Marie Claire environment is a fantastic marketing opportunity for our print product. This is an intelligent distribution strategy for Marie Claire that will ensure a highly relevant audience for our commercial partners.”
Fabled by Marie Claire is a beauty and wellness destination drawing on Marie Claire’s 27 years of expertise in the beauty industry. Its ecommerce site and service offer is outperforming initial sales targets and is particularly attracting Millennial premium beauty customers, say the publishers.
Featured Supplier Video
Publishing Software Company
PSC’s software can help you grow your business with no extra effort just simply by giving you control over every aspect and streamlining the processes you already have in place.
Business growth comes through a combination of launching more titles and selling more advertising, and both these take time and time is the one thing that publishers just don’t seem to have enough of.
We can show you how you can revolutionise the way you manage your business in just 15 minutes; email email@example.com now to find out more.
Most read on InPublishing
These are the most read stories on the InPublishing website over the last 14 days, in order from the top.
Posted on: 3 February 2017
This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 23/03/2017 06:18)