Skip to: Navigation | Content | Footer

Metro’s Hunks in Trunks get commuters in mood for Love Island

This morning, London commuters were treated to beach accessories, handed to them outside train stations by Metro’s ‘Hunks in Trunks’ to mark this evening’s return of the ITV2 show, Love Island.

Author: News Desk

Posted on: 05 June 2017 10:02

Metro’s Hunks in Trunks get commuters in mood for Love Island

Grant Woodthorpe: "Hopefully it brought a smile to commuters’ faces."

A choice of snug swimming trunks or beach balls were offered to commuters outside Waterloo, Victoria and Liverpool Street stations. More than 18,000 Love Island branded items in total were distributed between 7am–10am on this morning’s commute.

The activity was booked by media agency, Goodstuff and implemented by Metro. With Love Island capturing a 56% share of 16-34 year old TV viewers, this campaign was a perfect fit with Metro’s millennial audience, say the publishers.

Grant Woodthorpe, Commercial Managing Director, Metro said: “We love to enhance Metro readers’ mornings with our Brand To Hand and this cheeky activation was right up our street! Hopefully it brought a smile to commuters’ faces and created even more excitement for the much anticipated return of ITV2’s Love Island.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


The Greater Good

Meg Carter
Posted on: 27 March 2018

Kickaround: a grown-up mag for kids

Alan Geere
Posted on: 4 April 2018

Scale Prevails

Karlene Lukovitz
Posted on: 27 March 2018

Farming magazines

Alan Geere
Posted on: 27 March 2018

Journalists of the world, unite!

Steve Dyson
Posted on: 27 March 2018

You’ve probably noticed – EVERYTHING is changing

Tim Robinson
Posted on: 27 March 2018

Six strategies for success

James Evelegh
Posted on: 19 April 2018

Off The Page

David Hepworth
Posted on: 27 March 2018

To each their own

James Evelegh
Posted on: 11 April 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 25/04/2018 05:38)

Find out more about

Featured job

Sales & Circulation Manager
Salary: £34,000-£40,000
Titan Publishing Group
London, SE1

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide