Skip to: Navigation | Content | Footer

New Hachette Partworks Launch

Big & Little Crochet, a new partwork from Hachette goes on sale Wednesday 7 March. The target market is women, 35+.

Author: News Desk

Posted on: 06 March 2018 08:15

New Hachette Partworks Launch

"...a complete collection of patterns for every crochet lover to treasure and keep..."

According to publicity material from distributors Marketforce: Big & Little Crochet is a complete collection of patterns for every crochet lover to treasure and keep. Each themed book will have 8-10 patterns plus step-by-step instructions for all the stitches you’ll need to know to make a fantastic range of stylish makes for you, your home and your family. Every issue comes with a ball of high quality yarn to make a beautiful hexagon throw block-by-block

• Publisher: Hachette Partworks

• Target Market: Women 35+

• On Sale: Wed 7th of March, 2018

• TV Advertising: Yes - £1 million campaign starts 7th March 2018, the collection will also be heavily supported on social media

• No of Parts: 72 Parts

• RSV value of 1 customer who completes collection: £354.28

• Frequency: Fortnightly

• SOR: Fully SOR

• Part 1 price of 99p, Part 2 £2.99, Part 3+ £4.99

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


Why now is the right time to invest in paid content

Peter Houston
Posted on: 5 July 2018

Craft magazines

Alan Geere
Posted on: 22 May 2018

Content management: 5 minutes with… David Rheault

David Rheault
Posted on: 11 July 2018

Family values

Meg Carter
Posted on: 22 May 2018

New revenue streams

Ciar Byrne
Posted on: 22 May 2018

Off The Page

David Hepworth
Posted on: 22 May 2018

Data-led journalism

Nick Turner
Posted on: 22 May 2018

Get out of the office and talk to people

Steve Dyson
Posted on: 22 May 2018

Hitting 500k

James Evelegh
Posted on: 12 July 2018

And the winner is…

James Evelegh
Posted on: 5 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 16/07/2018 05:41)

Find out more about

Featured job

Chief Executive Officer
Salary: On application
NewstrAid Benevolent Fund
Bishps Stortford

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

Peter Houston

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content