Nikkei and the Financial Times announce the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce to leverage their respective networks in the Asia Pacific region.
Posted on: 09 August 2017 08:00
Hiroko Hoshino: “A combined commercial sales operation in Asia Pacific plays to the strengths of both Nikkei and the FT.”
The new team will operate under the joint leadership of Hiroko Hoshino, commercial director for Asia Pacific at the FT, and Keith Makie, Head of Nikkei-FT Integrated Solutions, both of whom are based in Tokyo. The team includes all FT advertising sales staff in Japan and Hong Kong, as well as select Nikkei advertising sales staff in Tokyo and Hong Kong, the publisher announced at the end of July.
In Hong Kong, the salesforce will continue serving existing FT clients and will also oversee Nikkei products, including Nikkei Asian Review. In Japan, the team will continue working with FT clients, adding FT Live events to their portfolio to meet demand from Japanese companies seeking new business in international markets.
Hiroko Hoshino, commercial director for Asia Pacific at the FT, said: “A combined commercial sales operation in Asia Pacific plays to the strengths of both Nikkei and the FT. It will help provide premium marketing and brand-building opportunities for new and existing clients in Asia, and demonstrate globally the value and potential of the Nikkei FT partnership.This is a very exciting development, which promotes collaboration across Nikkei and the FT, and supports our ambitions for growth in Asia Pacific.”
Keith Makie, Head of Nikkei-FT Integrated Solutions, said: “The Combined Commercial Team will take advantage of our respective strengths, providing clients with more integrated solutions for their global branding. Our partnership with the FT is important for the entire Nikkei Group in terms of expanding our business in the region. We look forward to serving more international clients in Asia.”
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