France’s national TV channel TF1 is one of Outbrain’s launch customers in the country, using the technology across two of its online properties Plurielles and TF1 News.
Already used in the US by CNN, AOL, Elle, MSNBC, USA Today and The New York Post, and in the UK by over 120 sites including Sky News, Future Publishing’s Tech Radar, Trinity Mirror and The Daily Express, Outbrain is now expanding its global reach to include France. Outbrain says it is now installed on over 3.5 billion content pages worldwide, generating over 200 million monthly clicks.
TF1 will be using Outbrain to help users discover text and video content online illustrating the technologies’ ability to deliver interesting content in all formats to site users.
Outbrain is focused on helping people discover new and compelling content online. As a result, the commercial applications of Outbrain are:
• Increased page views and revenue: Outbrain can be used by publishers as a service for recommending personalised interesting content to readers to increase page views, generate revenue and enhances the user experience. Outbrain generates links to interesting content on a publisher’s own website and can also be used to link to external, revenue-generating, third-party content.
• Attracting new audiences to content: Outbrain’s traffic acquisition programme can be used by publishers and marketers to drive new users to specific content in order grow audiences and hit advertiser targets. Outbrain enables content-creating organisations to attract new audiences, by including it alongside other publishers’ own editorial.
Olivier Abecassis, COO at e-TF1 said: “As one of the first publishers to be using this innovative technology in France we are seeing that Outbrain’s technology is having a real impact on our user engagement and allowing our readers to discover interesting online content. As a direct result of this enhanced user experience, we are also seeing clear benefits to us such as increased page views, video streams and a stickier, more engaging site.”
Following the opening of Outbrain’s European office in London at beginning of 2011, the French office will be headed up by Franck Monsauret. Prior to joining Outbrain, Franck was Senior Business Development Manager and Head of Media Department at Kewego (Kit Digital, Inc) for France, Belgium and Switzerland where he played a major role in establishing Kewego as one of the leading European online video platforms.
Yaron Galai (pictured), Outbrain’s CEO comments: “For publishers a key priority is ensuring that their content is found and that the content assets they’ve invested in keep yielding revenues and a great user experience. Outbrain’s mission is to help readers discover more interesting editorial and have a better experience online; this translates into a win-win option for publishers and content creators alike.”
“We have seen that there is a lot happening in the digital content space in European markets, with publishers exploring new strategies to best use and amplify their content. Outbrain is offering a new model for these businesses, and it’s exciting to see our global growth continue into the French market.”
Outbrain’s senior management team is led by entrepreneurs – Yaron Galai, who is co-founder, previously founded Quigo.com, a performance-based marketing solution which was acquired by AOL in December 2007. Simon Edelstyn, formerly European Director of Syndication at Google, heads up Outbrain’s business development across Europe.
About Outbrain
Outbrain says: “Outbrain is the leading content discovery platform, reaching a highly engaged audience through distribution on top publisher sites, including CNN, Fox News, Hachette Filipacchi Media, Mashable, MSNBC and Slate. Outbrain provides publishers a service for recommended links to increase traffic and generate revenue. Outbrain also works with brands and agencies including Starcom, Digitas, Mindshare, American Express, P&G, Colgate-Palmolive, General Mills and Exxon, offering a way to distribute content alongside publisher's own editorial recommendations. Outbrain acquired content recommendation platform Surphace (formerly known as Sphere) in February 2011. Founded in 2006, the company is headquartered in New York with offices in London, San Francisco, Chicago, Washington, DC, Paris, Hamburg and Netanya, Israel, and is backed by Index Ventures, Carmel Ventures, Gemini Israel Funds, GlenRock Israel, Rhodium and Lightspeed Venture Partners.”
