Skip to: Navigation | Content | Footer

PPA Customer Direct Awards - Winners Announced

The annual PPA Customer Direct Conference and Awards took place on November 17 at the Jumeirah Carlton Tower Hotel.

Author: News Desk

Posted on: 20 November 2017 10:14

PPA Customer Direct Awards - Winners Announced

The team from Hearst celebrates winning the Subscriptions Team of the Year award.

Hosted by comedian Suzi Ruffell, the evening recognised the efforts of direct and digital marketing professionals across 13 categories.

“These particular Awards celebrate the very best direct and digital marketing professionals in magazine media and it is genuinely exciting to see such truly innovative work right across the entire spectrum," said PPA CEO Barry McIlheney on the night. “Our judges – as always – had a very difficult time in choosing the winners for these hotly contested awards.”

The winners:

OFFLINE MARKETING CAMPAIGN OF THE YEAR

Today’s Quilter, Squaring the Circle: The Fight for Revenue, Immediate Media

Highly Commended: Pellpax gift incentive, Air Gunner magazine, Archant

EMAIL MARKETING CAMPAIGN OF THE YEAR

Targeted. Segmented. Automated. Data Driven. Brilliant., Dennis Publishing

IN-MAGAZINE PROMOTION OF THE YEAR

Simply Crochet, Crochet-Along: Hooked in for the Long Term, Immediate Media

BEST USE OF DATA

Annual Bundle (App Portfolio), Immediate Media

Highly Commended: Christmas Launch Email Campaign 2016, Hearst Magazines UK

INTEGRATED MARKETING CAMPAIGN OF THE YEAR

Cyclist, Cobbles and Climbs: The Race for the Yellow Jersey, Dennis Publishing

BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET

Summer Sale 2016, Hearst Magazines UK

DIGITAL MARKETING CAMPAIGN OF THE YEAR

January Sale, Immediate Media

CUSTOMER RETENTION STRATEGY OF THE YEAR

Building a Smart and Stylish Loyal Subscriber Base, PORTER magazine, The Net-A-Porter Group

BEST USE OF E-COMMERCE

E-commerce Future, Motor Sport magazine

CUSTOMER DIRECT MAGAZINE OF THE YEAR

Country Walking, Bauer Media

SUBSCRIPTIONS REVENUE INITIATIVE OF THE YEAR

The First News iHub, First News

SUBSCRIPTIONS TEAM MEMBER OF THE YEAR

Hannah Manning-Swallow, Dennis Publishing

SUBSCRIPTIONS TEAM OF THE YEAR

Hearst Magazines UK

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

The Sane Way to Manage E-Newsletter Ads

Christie Calahan
Posted on: 6 February 2018

Success Factors – The Top 20

Peter Sands
Posted on: 1 February 2018

Opportunities & Threats: Consumer Media

David Hepworth
Posted on: 2 February 2018

It’s all about the tech

Carolyn Morgan
Posted on: 1 February 2018

Opportunities & Threats: Customer Publishing

Nicola Murphy
Posted on: 2 February 2018

Podcasts are clearly a thing, so what’s your strategy?

Peter Houston
Posted on: 1 February 2018

It’s your association – get involved!

James Evelegh
Posted on: 1 February 2018

Off The Page

David Hepworth
Posted on: 1 February 2018

Beyond the world of print: how publishing is evolving

Adam Sherman
Posted on: 2 February 2018

Opportunities & Threats: Regional Press

Steve Dyson
Posted on: 2 February 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 21/02/2018 16:37)

Editor's Pick of Recent News Stories

Posted on: 21 February 2018
Posted on: 20 February 2018
Posted on: 20 February 2018
Posted on: 19 February 2018
Posted on: 19 February 2018

Find out more about

Featured job

Circulation Manager – Publisher Services
Salary: Competitive
Time Inc UK Ltd
Canary Wharf, London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide