E-commerce and online marketing agency Digivate will be responsible for paid search activity and I Spy has been tasked with its SEO and social media strategy. Digital marketing agency twentysix will be leading Reader’s Digest’s affiliate campaigns.
Over the next 12 months, PPC and affiliate marketing activity will generate targeted and relevant site traffic to Reader’s Digest’s website www.readersdigest.co.uk. The agencies are tasked with increasing subscription rates to the magazine, the fourth biggest selling monthly magazine in the UK, and accelerating e-commerce sales revenues for the Reader’s Digest’s books, CDs and DVDs retail arm.
Independent digital agency I Spy has been briefed to maximise the effectiveness of social media platforms, building up the following of existing Reader’s Digest’s UK Facebook page as well as utilising Twitter and YouTube. The agency’s other clients include Waterstones, Vauxhall and Avon.
Reader’s Digest claims to have been at the forefront of the iPad revolution and in 2010 was the UK’s first publisher on the innovative platform, enjoying over 55,000 downloads in the first few weeks of launch. A new website was also launched and Carleen Brennan previously of Arcadia, was appointed as Digital and Creative Director.
David Titmuss, CEO Reader’s Digest UK, said: “As the company enters a new and exciting period of growth, the appointment of twentysix, Digivate and I Spy demonstrates our commitment to further building our online presence.
“Reader’s Digest is already a renowned offline brand and our investment in digital is aimed at bringing the online activity in line with this, creating an even stronger brand across all mediums.”
