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Scunthorpe Telegraph to go weekly

The Scunthorpe Telegraph is to convert from a daily title to a weekly as part of Northcliffe Media's plans for growth.

The decision to turn the newspaper into a once-a-week product is part of a strategy to secure the long-term sustainability of the Telegraph, which has been serving the community since 1937.

The new paper will appear each Thursday, from August 18.

Northcliffe Media Managing director Steve Auckland said: "This change to The Scunthorpe Telegraph is an investment in the future of the paper and will provide a fantastic product to the local community and real value to advertisers. The Scunthorpe Telegraph is highly valued by its readers and advertisers alike, and the new improved paper will provide the best possible product for readers in this area while offering a more valuable proposition in terms of advertising revenue.

Editor Mel Cook said: "For many years the Scunthorpe Telegraph has been at the heart of the community in North Lincolnshire. This will remain so.

"The move to a weekly publication is a reflection of the changes in our readers' lives. People do not have time to read the newspaper every day. However, they still want to know what's happening in their area. They still want to know about the issues that affect their lives. And they still want the Telegraph to campaign on their behalf."

The aim is to produce a 140-page newspaper that will provide the most comprehensive package for those who want the best in news, sport, features, jobs, homes, cars and what is happening locally.  

Mark Price, managing director for Grimsby Scunthorpe Media Group, said: "This is a significant change for the business and a major step forward for advertisers in North Lincolnshire.

"The Scunthorpe Telegraph has a long tradition of serving local communities, and this will continue. A local paper is vital – it's trusted, it links local people with what matters, it campaigns on local issues – and essentially tells it how it is.

"Our advertisers will experience an immediate benefit as we anticipate a single issue of the weekly to reach a much wider market than any single edition of the current daily publication."

It is expected that the final daily edition of the Telegraph will appear on Friday August 12, with the first weekly edition hitting the streets the following Thursday (August 18).

For those who still want a daily update of what is happening in the area, the Telegraph will regularly break news and sports stories on www.thisisscunthorpe.co.uk.

Northcliffe Media recently changed the Torquay Herald Express from a daily to weekly newspaper as part of a wide-ranging review to improve the long-term success of the business.