Skip to: Navigation | Content | Footer

Stylist launches 'Under Her Eye'

Stylist has partnered with actor Gemma Chan to launch Under Her Eye, a campaign aimed to shine a light on female film reviewers.

Author: News Desk

Posted on: 08 August 2018 06:28

Stylist launches 'Under Her Eye'

... just 22% of film reviewers are female ...

The name for the campaign was inspired by hit TV series The Handmaid's Tale and the well-known phrase 'under his eye'.

The partnership will be announced in this week's magazine, where the team will launch their own panel of female film critics who are committed to reviewing film through the female gaze.

Stylist will run a competition to find the new generation of female film critics, asking aspiring reviewers to enter via the magazine or website. The winners will receive a regular review slot within the brand, mentoring from leading female critics and the opportunity to attend a major film festival on behalf of the brand. The reviewers will also have the opportunity to write regular content for the Stylist website, magazine and video Under Her Eye franchises, says Stylist.

The initiative comes following a recent study which revealed that just 22% of film reviewers are female, and just 4.1% of those are women of colour.

The issue, out on Wednesday 8th August, takes a reflective view on the current state of the film industry, showing the lack of women reviewers and emphasis on male achievements in reviews. It also highlights the positive impact that diversifying the film industry can have, through helping others to gain a greater understanding of each other through diversified perspectives.

The initiative comes following Stylist's 'Visible Women' commitment this year, which aims to bring to the forefront women's ability, power and equality in all areas of life, emphasising the true capabilities of women and place them as equal, say the publishers.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

Events: no longer an add-on

Ciar Byrne
Posted on: 24 July 2018

Building affiliate revenue streams: dos and don’ts

Keith Walker
Posted on: 24 July 2018

Language lessons

Peter Sands
Posted on: 24 July 2018

Off The Page

David Hepworth
Posted on: 24 July 2018

The Royals: still good for sales?

Liz Gerard
Posted on: 24 July 2018

How to boost your branded content offer

Graham Hayday
Posted on: 19 July 2018

Reinventing the Post

Ray Snoddy
Posted on: 24 July 2018

Tooling up for the job

James Evelegh
Posted on: 24 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 14/08/2018 05:15)

Find out more about

Featured job

Chief Executive Officer
Salary: On application
NewstrAid Benevolent Fund
Bishps Stortford

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

Peter Houston

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content