Following on from 2017’s Campaign Big print Campaign of the Year, The i Newspaper has launched its new multimedia campaign across Johnston Press print and websites.
Posted on: 02 July 2018 08:01
...‘See every angle’...
The first in a series of full-page topical ads starts with England manager Gareth Southgate and will change regularly, featuring whoever is at the centre of the news agenda.
The newspaper, which recently launched a weekend edition, is highlighting their impartiality and increased depth of coverage with the new brand line ‘See every angle’.
According to the publishers, the campaign comes on the back of an exceptional year for the national newspaper, with profits more than doubled to £9.3m in the 2017 financial year, revenue up 20 per cent and advertising revenue up 27 per cent. The readership continues to grow, with unique users up 89 per cent year on year, and it now has a 20 per cent share of the quality weekday market, outselling the Guardian by 2 to 1.
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Association of Circulation Executives
A vibrant, celebratory atmosphere was prevalent at the London Marriott Grosvenor Square on Thursday 3rd May 2018 as ACE hosted The Newspaper & Magazine Awards. The Newspaper and Magazines awards this year was a truly memorable event and we are already getting ready for next year. Entry will be open from January 2019 and we want to hear from you. Have you gone out on a limb, pushing the boundaries of your title, yourself and your team? Have you seized the initiative, persevered with your strategy and achieved exceptional performance? For more information, click here
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