The Mail on Sunday yesterday announced that it will increase its cover price from £1.70 to £1.80 this weekend.
Posted on: 12 October 2017 07:25
"The 10p increase is expected to deliver an extra £5 million of annual Retail Sales Value."
In a statement, the publishers said: The 10p increase, the first rise in over 15 months, is expected to deliver an extra £5 million of annual Retail Sales Value (RSV), a key retail metric equal to cover price multiplied by retail sale.
The Mail on Sunday increased its market share to 21.7% this year, selling over 1m copies every week and delivered more than £90 million of RSV over the last 12 months, generating more revenue than any other Sunday paper.
The paper continues to invest in its leading editorial content, including its much-loved magazines YOU and Event, alongside its extensive marketing and promotional programme and MyMail, the largest newspaper loyalty club in the world.
This year, MyMail partnered with Nectar to offer an even greater range of rewards, whilst continuing to provide its own exclusive deals and benefits to its readers.
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