Skip to: Navigation | Content | Footer

The Sun launches World Cup selfie promotion

The Sun is launching a nation-wide competition in over 6,000 stores to build excitement and drive retail footfall ahead of the 2018 FIFA World Cup.

Author: News Desk

Posted on: 24 May 2018 07:02

The Sun launches World Cup selfie promotion

Kate Bird: "Whether you're a 'dabber', a' knee slider' or a 'shirt swinger' we hope everyone gets in the Sun selfie spirit."

The Sun Celebration campaign is encouraging readers to visit their local retailer and take a selfie in front of The Sun branding with their best football goal-scoring celebration to win cash prizes.

The best selfie celebration, as judged by The Sun, will win £1,000 in cash each week for the duration of the World Cup from June 4. Customers simply need to upload the photo to Twitter or Instagram using the hashtag #suncelebration.

The Sun's CMO, Kate Bird, said: "The Sun is the home of football and our Sun Celebration campaign will build excitement around the World Cup across the country. Whether you're a 'dabber', a' knee slider' or a 'shirt swinger' we hope everyone gets in the Sun selfie spirit and that England players will be emulating some of our best Sun Celebrations (regularly) throughout the tournament."

The campaign will be championed across The Sun Sport and Dream Team social media accounts with the hashtag #suncelebration.

Customers can find competition details and their nearest retailer on the Sun Celebration microsite.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

The reader-revenue revolution is a reality

Peter Houston
Posted on: 22 May 2018

Magazine design: 5 minutes with… Ian Blaza

Ian Blaza
Posted on: 30 May 2018

Data-led journalism

Nick Turner
Posted on: 22 May 2018

Craft magazines

Alan Geere
Posted on: 22 May 2018

Count the clicks

James Evelegh
Posted on: 22 May 2018

Family values

Meg Carter
Posted on: 22 May 2018

Off The Page

David Hepworth
Posted on: 22 May 2018

Platforms and Publishers

Charlie Beckett
Posted on: 22 May 2018

Time for Plan B?

James Evelegh
Posted on: 7 June 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 22/06/2018 05:55)

Find out more about

Featured job

Advertising & Commercial Lead
Salary: Competitive
Iceberg Press
Croydon

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide