Skip to: Navigation | Content | Footer

The Sun supports Beds for Kids campaign

The Sun and Dreams Beds are teaming up to provide 3,000 beds for some of the UK’s most vulnerable children in their new Beds for Kids campaign.

Author: News Desk

Posted on: 04 May 2018 07:01

The Sun supports Beds for Kids campaign

...the charity estimates that over 400,000 children in the UK do not have access to a fit and proper bed...

Working with charity Buttle UK’s Chances for Children initiative, the Beds for Kids campaign aims to provide more youngsters with a good night’s sleep. Currently the charity estimates that over 400,000 children in the UK do not have access to a fit and proper bed.

To enable Chances for Children to reach more kids than ever before, for every bed purchased at Dreams, they will donate one to the charity.

To help grow awareness of the campaign, The Sun has produced an illustrated children’s storybook called ‘That’s no place to sleep’, revolving around Sleepy Simon’s quest to find a bed. The storybook will be available to buy from May 14 in over 190 Dreams Beds stores, with all proceeds going to charity.

The Sun has also created a video version of the book, narrated by famous faces, including Davina McCall and Alex Jones. With the celebrities each reading a verse from the story, it will be free for audiences to watch from May 5.

Audiences can also donate directly to the charity through The Beds for Kids BT MyDonate pages. Sun Savers can donate using their online Savers wallets.

The Sun will promote the campaign – and the charitable work being carried out by Buttle UK – with coverage in the newspaper from May 5, including double-page spreads in both the Saturday and Sunday editions. The campaign will also enjoy a standout presence on the Sun’s website.

Gerri McAndrew OBE, CEO of Buttle UK, said: “It is shocking that so many children in twenty-first century Britain do not have the basics that we all take for granted, like a bed of their own.

“We are thrilled that The Sun and Dreams have come together to help support more children who don’t have a proper bed. We hope the British public get behind the Beds for Kids campaign so that we can get more beds out to the children that really need them,” McAndrew added.

Kate Bird, Chief Marketing Officer at The Sun, said: “The Sun is delighted to be backing Beds for Kids by partnering with Buttle UK and Dreams to raise awareness and funds. With the help of The Sun’s combined audience of 33 million readers and the wider public, together we can help reverse this downwards trend.”

Lisa Bond, Chief Marketing Officer at Dreams, commented: “As experts in sleep, we know just how important a good night’s rest is, especially for a child’s physical and educational development. That’s why we are proud to be working in partnership with the Sun and Buttle UK to play our part in raising awareness of this serious issue.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

The reader-revenue revolution is a reality

Peter Houston
Posted on: 22 May 2018

Magazine design: 5 minutes with… Ian Blaza

Ian Blaza
Posted on: 30 May 2018

Data-led journalism

Nick Turner
Posted on: 22 May 2018

Craft magazines

Alan Geere
Posted on: 22 May 2018

Count the clicks

James Evelegh
Posted on: 22 May 2018

Family values

Meg Carter
Posted on: 22 May 2018

Off The Page

David Hepworth
Posted on: 22 May 2018

Platforms and Publishers

Charlie Beckett
Posted on: 22 May 2018

Time for Plan B?

James Evelegh
Posted on: 7 June 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 22/06/2018 05:55)

Find out more about

Featured job

Digital Marketing Manager
Salary: £££ highly competitive salary, according to experience
The Chelsea Magazine Company
London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide