Skip to: Navigation | Content | Footer

The Sun supports Beds for Kids campaign

The Sun and Dreams Beds are teaming up to provide 3,000 beds for some of the UK’s most vulnerable children in their new Beds for Kids campaign.

Author: News Desk

Posted on: 04 May 2018 07:01

The Sun supports Beds for Kids campaign

...the charity estimates that over 400,000 children in the UK do not have access to a fit and proper bed...

Working with charity Buttle UK’s Chances for Children initiative, the Beds for Kids campaign aims to provide more youngsters with a good night’s sleep. Currently the charity estimates that over 400,000 children in the UK do not have access to a fit and proper bed.

To enable Chances for Children to reach more kids than ever before, for every bed purchased at Dreams, they will donate one to the charity.

To help grow awareness of the campaign, The Sun has produced an illustrated children’s storybook called ‘That’s no place to sleep’, revolving around Sleepy Simon’s quest to find a bed. The storybook will be available to buy from May 14 in over 190 Dreams Beds stores, with all proceeds going to charity.

The Sun has also created a video version of the book, narrated by famous faces, including Davina McCall and Alex Jones. With the celebrities each reading a verse from the story, it will be free for audiences to watch from May 5.

Audiences can also donate directly to the charity through The Beds for Kids BT MyDonate pages. Sun Savers can donate using their online Savers wallets.

The Sun will promote the campaign – and the charitable work being carried out by Buttle UK – with coverage in the newspaper from May 5, including double-page spreads in both the Saturday and Sunday editions. The campaign will also enjoy a standout presence on the Sun’s website.

Gerri McAndrew OBE, CEO of Buttle UK, said: “It is shocking that so many children in twenty-first century Britain do not have the basics that we all take for granted, like a bed of their own.

“We are thrilled that The Sun and Dreams have come together to help support more children who don’t have a proper bed. We hope the British public get behind the Beds for Kids campaign so that we can get more beds out to the children that really need them,” McAndrew added.

Kate Bird, Chief Marketing Officer at The Sun, said: “The Sun is delighted to be backing Beds for Kids by partnering with Buttle UK and Dreams to raise awareness and funds. With the help of The Sun’s combined audience of 33 million readers and the wider public, together we can help reverse this downwards trend.”

Lisa Bond, Chief Marketing Officer at Dreams, commented: “As experts in sleep, we know just how important a good night’s rest is, especially for a child’s physical and educational development. That’s why we are proud to be working in partnership with the Sun and Buttle UK to play our part in raising awareness of this serious issue.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.


Events: no longer an add-on

Ciar Byrne
Posted on: 24 July 2018

Pet magazines

Alan Geere
Posted on: 24 July 2018

Building affiliate revenue streams: dos and don’ts

Keith Walker
Posted on: 24 July 2018

Language lessons

Peter Sands
Posted on: 24 July 2018

Musings from my sun lounger

James Evelegh
Posted on: 9 August 2018

How to boost your branded content offer

Graham Hayday
Posted on: 19 July 2018

Paywalls: 7 top tips

Jim Foster
Posted on: 24 July 2018

Off The Page

David Hepworth
Posted on: 24 July 2018

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 19/08/2018 06:42)

Find out more about

Featured job

Chief Executive Officer
Salary: On application
NewstrAid Benevolent Fund
Bishps Stortford

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Next Top Tips Webinar

Paid Content Strategies: Q & A

2.30-3.30pm (BST), Monday 17 September 2018

Peter Houston

Webinar sponsored by

Publishing Partners Guide

Guide to paid-content