Time Inc UK announced yesterday the closure of Look. The issue on sale from 29 May will be the final edition of the weekly magazine.
Posted on: 15 May 2018 06:37
Justine Southall: "When Look launched in 2007, it was a publishing phenomenon."
Justine Southall, Time Inc. UK’s managing director, fashion & beauty, says: “When Look launched in 2007, it was a publishing phenomenon and sold more than 300,000 copies a week at its peak. But Look’s audience behaves very differently today. They’re consuming media via screens and accessing numerous digital sources for fashion and celebrity content. Facing these circumstances and a continuing pressure on sales, we have taken the difficult decision to close the brand.
“We will now be focusing even greater efforts and activity on our iconic Marie Claire brand, as we celebrate its very special 30th birthday and new WomanKind initiative championing women and their power to change the world together.”
Look launched in February 2007, billed by the publishers as the UK’s first glossy high-street fashion and celebrity style weekly. Look’s latest ABC was 57,110.
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A vibrant, celebratory atmosphere was prevalent at the London Marriott Grosvenor Square on Thursday 3rd May 2018 as ACE hosted The Newspaper & Magazine Awards. The Newspaper and Magazines awards this year was a truly memorable event and we are already getting ready for next year. Entry will be open from January 2019 and we want to hear from you. Have you gone out on a limb, pushing the boundaries of your title, yourself and your team? Have you seized the initiative, persevered with your strategy and achieved exceptional performance? For more information, click here
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