Skip to: Navigation | Content | Footer

UK News Media Journalism Powers Social Networks

Nearly half of all engagements on UK content on social media are powered by commercial news brands, demonstrating that the news media industry’s investment in agenda-setting journalism adds a highly significant amount of value to social networks, new data from NewsWhip has shown, says the NMA.

Author: News Desk

Posted on: 07 September 2017 07:07

UK News Media Journalism Powers Social Networks

David Dinsmore: "News publishers are seeking a fair reward for the considerable value they add to the digital ecosystem."

Forty-seven per cent of all engagements with UK websites on social media over the past year sourced content from UK news brands, according to the News Media Association’s analysis of NewsWhip’s 100 top-performing UK websites.

The data shows that eight out of the top 10 most-shared UK websites on social media over the 12 months between 1 August 2016 and 31 July 2017 were news media websites. During the general election period (18 April 2017 to 15 June 2017), nine out of the top 10 websites were newsbrands.

Social networks are fuelled by content produced by commercial newsbrands. In July, MailOnline became the biggest website on Facebook for the first time recording over 26 million interactions to become the most engaged website on the platform.

NMA chairman Ashley Highfield said: “Newsbrands contribute enormous value to social networks by investing in agenda-setting and highly trusted journalism that people want to read and share with their friends.

“It is essential that this contribution is recognised. News media publishers are not currently appropriately rewarded for their investment in news and that imbalance must be rectified if the journalism which consumers and social media giants rely on is to have a sustainable future.”

Recent studies from KPMG and Reuters have highlighted the importance to consumers of being able to access trusted and accurate news produced by well-established and recognised brands on social networks.

But, continues the NMA, although news media brands have grown audiences on social networks over the past year, in 2016 94 per cent of the growth in the UK digital advertising market went to search engines and social media platforms.

David Dinsmore, vice chairman of the NMA, said: "Journalism is at the heart of the social debate, whether it be breaking the story, verifying the story or, later, commenting on the story. Yet none of the growth in ad revenues is coming back to the publishers who invest billions across the globe in that content creation. News publishers are seeking a fair reward for the considerable value they add to the digital ecosystem.”

In addition to commercial news media brands, NewsWhip’s list of most shared UK websites includes sites such as the BBC, UNILAD, YouTube, Goal.com, Sky, Buzzfeed, Mashable, LADbible, 90min, Chelsea FC and ITV.

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

My Publishing Life – Jon Bickley

Jon Bickley
Posted on: 13 September 2017

The Changing Landscape of Subscriptions Management

Alan Weaver
Posted on: 27 July 2017

How to sell more copies

James Evelegh
Posted on: 27 July 2017

Rediscovering print

James Evelegh
Posted on: 31 August 2017

Digital magazines are back!

Ranj Begley
Posted on: 31 July 2017

A Window of Opportunity

James Evelegh
Posted on: 27 July 2017

What’s going on in publishing?

Jim Bilton
Posted on: 27 July 2017

Perils of picture captioning

James Evelegh
Posted on: 7 September 2017

My Publishing Life - Susan Duffin

Susan Duffin
Posted on: 22 August 2017

Exceeding expectations

Ray Snoddy
Posted on: 27 July 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 20/09/2017 06:37)

Editor's Pick of Recent News Stories

Posted on: 19 September 2017
Posted on: 18 September 2017
Posted on: 15 September 2017
Posted on: 13 September 2017
Posted on: 7 September 2017

Find out more about

Featured job

Research/Audience Development Manager
Salary: Salary range: £24-35k + bonuses
UKi Media & Events
Dorking, Surrey

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide