Skip to: Navigation | Content | Footer

AOP: Video and subscriptions to power the future of premium content

The latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing and Deloitte, highlights strong video, subscription and sponsorship revenue growth; indicating a more diverse path for sustainably supporting premium content.

Author: News Desk

Posted on: 10 November 2017 07:38

AOP: Video and subscriptions to power the future of premium content

Richard Reeves: "Publishers have the tenacity and foresight to ensure continued success."

According to the DPRI report, Q2 2017 was a tough quarter (-6.4% vs Q2 2016) for premium publishers – reflecting the picture in the wider advertising sector. A key factor in this performance was the fact that only one third (32%) of publishers reported growth in Q2 2017.

Despite the conditions in Q2, across the 12 months to June 2017 the DPRI grew by 1.4%. This annual growth was driven by healthy growth in sponsorship (+19%), subscriptions (+15%), and video (+75%).

Sponsorship revenue actually declined year-on-year on desktop but grew significantly on mobile devices where screen size lends itself to this creative format and approach.

With revenue from forward-focused formats such as video and mobile rising, in addition to increasing subscription-based funding, it seems a breadth of revenue channels will be key for publishers to achieve sustainable monetisation, says the AOP.

Richard Reeves, Managing Director, AOP, commented: “This research has put a spotlight on the way publishers are adapting their growth priorities to keep pace with industry innovation. Content producers are retaining a focus on key advertising areas, such as mobile and video, but also expanding their revenue generation strategy by developing areas such as sponsorship and subscriptions. This demonstrates that despite a challenging quarter which has seen AOP board member sentiment about future performance drop by 32% in these three months - publishers have the tenacity and foresight to ensure continued success.”

Dan Ison, lead partner for media and entertainment at Deloitte, commented: "Despite macroeconomic uncertainty leading to a fall in confidence, the UK’s publishers should be pleased with their ability to adapt to changing consumer behaviour. Smartphone digital advertising alone has seen quarterly revenue growth increase by 42% since Q2 2016, illustrating that publishers are successfully monetising from smaller screens. This change in strategic focus is important, particularly when considering that 85% of 16-75 year-olds – around 41 million people in the UK – now own or have access to a smartphone.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

Articles

My Publishing Life – Mark Allen

Mark Allen
Posted on: 9 November 2017

5 minutes with… Jonas Rideout

Jonas Rideout
Posted on: 22 November 2017

My Publishing Life – Adam Sherman

Adam Sherman
Posted on: 16 October 2017

5 minutes with… Cornelius Conlon

Cornelius Conlon
Posted on: 15 November 2017

The Key Industry Dynamics

Jim Bilton
Posted on: 26 September 2017

iPlayer

Paul McNamee
Posted on: 26 September 2017

5 minutes with… Jan de Roos

Jan de Roos
Posted on: 2 November 2017

The reader must pay!

James Evelegh
Posted on: 9 November 2017

Vertically focused

Ciar Byrne
Posted on: 26 September 2017

All change at Condé

Meg Carter
Posted on: 26 September 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 24/11/2017 05:56)

Find out more about

Featured job

Marketing Manager
Salary: £35,000 DOE + bonus
Wanderlust
Windsor/London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide