Condé Nast International Digital is rolling out further Vogue editions on Snapchat Discover, with British Vogue launching today following the debut of Vogue Paris last month.
Posted on: 01 August 2017 06:10
Sarah Schijen: "We see Snapchat Discover as an opportunity to bring British Vogue to the fashion influencers of the future."
The first edition of British Vogue on Snapchat Discover includes an exclusive interview with newly appointed Editor-in-Chief Edward Enninful on what is his first official day in the role, interactive features, styling tips, product roundups and some classic Vogue photography – all beautifully animated, says Condé Nast.
Condé Nast International Digital has recruited a dedicated Vogue International Discover team, based out of the Condé Nast International offices in London. Working closely with the Vogue Digital Editor in each country, this editorial team of producers and interactive designers is led by Editor Sarah Schijen and is creating a significant amount of exclusive content, both snaps, video and long form journalism, on behalf of the local market.
“We see Snapchat Discover as an opportunity to bring British Vogue to the fashion influencers of the future. Our audience for the Snapchat Discover Stories will overwhelmingly be aged 13-24, and the content will reflect this; contemporary, vibrant and shareable. Vogue is the culture of fashion for every generation,” comments Schijen.
Tom Conway, Condé Nast International Head of Platform Relationships remarks: “This is an important development in our global publishing strategy for Vogue. Our dedicated Snapchat team will work intimately with the local markets to produce best-in-class interactive content, with a hub-and-spoke structure that allows us to scale globally.”
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