Skip to: Navigation | Content | Footer

Vogue launches on Snapchat Discover

Condé Nast International Digital is rolling out further Vogue editions on Snapchat Discover, with British Vogue launching today following the debut of Vogue Paris last month.

Author: News Desk

Posted on: 01 August 2017 06:10

Vogue launches on Snapchat Discover

Sarah Schijen: "We see Snapchat Discover as an opportunity to bring British Vogue to the fashion influencers of the future."

The first edition of British Vogue on Snapchat Discover includes an exclusive interview with newly appointed Editor-in-Chief Edward Enninful on what is his first official day in the role, interactive features, styling tips, product roundups and some classic Vogue photography – all beautifully animated, says Condé Nast.

Condé Nast International Digital has recruited a dedicated Vogue International Discover team, based out of the Condé Nast International offices in London. Working closely with the Vogue Digital Editor in each country, this editorial team of producers and interactive designers is led by Editor Sarah Schijen and is creating a significant amount of exclusive content, both snaps, video and long form journalism, on behalf of the local market.

“We see Snapchat Discover as an opportunity to bring British Vogue to the fashion influencers of the future. Our audience for the Snapchat Discover Stories will overwhelmingly be aged 13-24, and the content will reflect this; contemporary, vibrant and shareable. Vogue is the culture of fashion for every generation,” comments Schijen.

Tom Conway, Condé Nast International Head of Platform Relationships remarks: “This is an important development in our global publishing strategy for Vogue. Our dedicated Snapchat team will work intimately with the local markets to produce best-in-class interactive content, with a hub-and-spoke structure that allows us to scale globally.”

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

News

Woodland Group acquires COMAG Forward

Posted on: 20 September 2017

Wallpaper* Announces Senior Team Changes

Posted on: 13 September 2017

New Weekly Newspaper For Oldham

Posted on: 15 September 2017

Readly accelerates international expansion

Posted on: 15 September 2017

Angry newsagents say Enough’s Enough

Posted on: 19 September 2017

Egmont launches Glitch Magazine

Posted on: 5 September 2017

Euromoney looks to sell Hong Kong division

Posted on: 11 September 2017

Articles

My Publishing Life – Jon Bickley

Jon Bickley
Posted on: 13 September 2017

The Changing Landscape of Subscriptions Management

Alan Weaver
Posted on: 27 July 2017

James Wildman – Q&A

James Wildman
Posted on: 19 September 2017

Digital magazines are back!

Ranj Begley
Posted on: 31 July 2017

How to sell more copies

James Evelegh
Posted on: 27 July 2017

My Publishing Life - Susan Duffin

Susan Duffin
Posted on: 22 August 2017

Putting culture first

Meg Carter
Posted on: 27 July 2017

Rediscovering print

James Evelegh
Posted on: 31 August 2017

Hang in there

James Evelegh
Posted on: 14 September 2017

Fishing magazines

Alan Geere
Posted on: 27 July 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 25/09/2017 06:45)

Find out more about

Featured job

Research/Audience Development Manager
Salary: Salary range: £24-35k + bonuses
UKi Media & Events
Dorking, Surrey

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide