Skip to: Navigation | Content | Footer

Wallpaper* marks 21 Years with Biggest Ever Issue

Wallpaper*, the international design, fashion and lifestyle brand, is celebrating its 21st birthday with the biggest, heaviest magazine it has ever published.

Author: News Desk

Posted on: 21 September 2017 07:23

Wallpaper* marks 21 Years with Biggest Ever Issue

Tony Chambers: "Wallpaper* has truly come of age."

Online celebrations are similarly heavyweight, say the publishers, with a large-scale immersive digital feature that showcases the work of 21 world-renowned creative luminaries who have guest-edited the magazine over the past decade.

At 420 pages, the October issue, on sale now, weighs in at an all-time record 1.48kg, with an aptly sized spine width of 21mm.

Bucking the trend in publishing, continue the publishers, Wallpaper* also celebrates its 21st birthday in fine form commercially, with print and digital advertising both seeing double-digit year-on-year growth. That success is reflected in an increase in the quality and weight of the paper stock and an increased investment in the digital offering.

All future issues of the magazine will have the new paper stock, increasing the premium feel with Woodfree Coated Galerie Art Silk 350gsm on the cover and 100gsm UPM Star for text.

For the digital celebrations, Wallpaper* has reimagined the original work of its 21 Guest Editors, who each produced a cover and a 20-plus page section of the magazine. The digital team has added a range of treatments and animation to create 21 unique large-scale online features. This reworking, available on Wallpaper.com, gives an extra immersive dimension.

The roll-call of Guest Editors featured is: Louise Bourgeois, Frank Gehry, Rei Kawakubo, Jeff Koons, Zaha Hadid, Karl Lagerfeld, Kraftwerk, Robert Wilson, William Wegman, Ole Scheeren, Hedi Slimane, Elmgreen & Dragset, David Lynch, Lang Lang, Taryn Simon, Philippe Starck, Liz Diller, Dieter Rams, Christian Marclay, Laurie Simmons, and Jean Nouvel.

In print, Wallpaper* revisits the Guest Editors’ ‘greatest hits’, such as the time Zaha Hadid ‘put a big hole in the magazine’ and Karl Lagerfeld created a peelable cover, and reveals some ‘new releases’ from a selection of the collaborators.

Tony Chambers, Wallpaper’s brand and content director, says: “Wallpaper* has truly come of age – the very model of a modern 21st century media brand. Print, digital and the experiential working in perfect harmony. The print edition is a truly luxury product and Wallpaper.com takes the content to a totally new level.”

Anthony Thornton, Wallpaper’s new digital director, adds: “Wallpaper* will be ramping up its digital activity over the coming months and this project to celebrate the 21st birthday and our iconic Guest Editors signals our ambition. It has been weeks in the making and owes a great deal to the enormously talented in-house team. Design fans are going to love it.”

The 21st birthday celebrations will be supported by a 21-day social media campaign across Facebook, Twitter, Instagram and Pinterest.

Links: Wallpaper.com

comments powered by Disqus

Most read on InPublishing

These are the most read stories on the InPublishing website over the last 14 days, in order from the top.

News

Future publishes 2017 results

Posted on: 27 November 2017

Incisive recruits Adrian Barrick

Posted on: 27 November 2017

Elle UK appoints Fashion Director

Posted on: 5 December 2017

Future appoints new Chairman

Posted on: 4 December 2017

DMGT publishes Full Year Results

Posted on: 30 November 2017

IPN Awards - Winners Announced

Posted on: 30 November 2017

Global Media Hub appoints Amy Scott

Posted on: 6 December 2017

Articles

Rise of agenda-driven journalism

Liz Gerard
Posted on: 30 November 2017

Off The Page

David Hepworth
Posted on: 30 November 2017

The Vanity, Sanity and Reality of Digital Publishing

Tim De La Salle
Posted on: 30 November 2017

The 3Ps of GDPR – Q&A

Hellen Beveridge
Posted on: 5 December 2017

Adapt and invest to prosper

Steve Dyson
Posted on: 30 November 2017

Hello! – Friend to the Stars

Ciar Byrne
Posted on: 30 November 2017

MasterClass

Matt Kelly
Posted on: 30 November 2017

My Publishing Life – Mark Allen

Mark Allen
Posted on: 9 November 2017

How to treble your editorial output

James Evelegh
Posted on: 30 November 2017

Media Quotes of the Year

Jon Slattery
Posted on: 30 November 2017

This list is based on data from Google Analytics, and is refreshed every 24 hours. (Last updated: 10/12/2017 08:12)

Find out more about

Featured job

Publisher Account Manager
Salary: Competitive
Gold Key Media
Soho, London

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration

Publishing Partners Guide