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Brands are missing out on £3bn profit by underspending in newsbrands

By under-utilising newsbrands in both print and digital, brands are losing out on £3 billion of potential campaign profit, according to Newsworks’ latest effectiveness research.

Author: News Desk

Posted on: 11 May 2018 07:55

The Sunday Post triumphs at Scottish Press Awards

It was a triumphant night for The Sunday Post at the 39th annual Scottish Press Awards as the newspaper scooped five prizes during the ceremony held at the DoubleTree by Hilton Hotel Glasgow Central at the end of April.

Author: News Desk

Posted on: 09 May 2018 17:31

PageSuite & SixPorts collaborate to update Fiji Times’ Digital Presence

Following on from the launch of a new app and ePaper for The Fiji Times, PageSuite called upon their new ‘sister’ company, SixPorts, to develop a brand-new website for the Fijian news brand.

Author: News Desk

Posted on: 09 May 2018 17:04

The Telegraph launches Stella Daily newsletter

The Telegraph yesterday announced the launch of Stella Daily, a seven-day a week newsletter aimed at “stylish, smart and savvy” women.

Author: News Desk

Posted on: 09 May 2018 07:12

FT launches FT Marketing Services

The Financial Times yesterday announced the launch of FT Marketing Services, a new end-to-end commercial offering from the FT Group.

Author: News Desk

Posted on: 09 May 2018 06:54

Dennis relaunches loyalty platform for The Week Society

Earlier this year, Dennis launched a brand new rewards programme for The Week Society, using Clock’s Kado platform.

Author: News Desk

Posted on: 09 May 2018 06:43

Future appoints Christine Shaw

Future plc last week announced the appointment of Christine Shaw as Managing Director & Senior Vice President, B2B.

Author: News Desk

Posted on: 09 May 2018 06:23

Local Editors Call On MPs To Reject DP Bill Press Freedom Curbs

Local newspaper editors from independent weekly publications and larger publishing companies have united to urge MPs to vote against what they describe as the “anti-press amendments” in the Data Protection Bill on Wednesday.

Author: News Desk

Posted on: 08 May 2018 06:57

ACE Newspaper & Magazine Awards – the winners

The winners of this year’s ACE Newspaper & Magazine Awards were announced last Thursday at the London Marriott Grosvenor Square.

Author: News Desk

Posted on: 08 May 2018 06:39

The Sun supports Beds for Kids campaign

The Sun and Dreams Beds are teaming up to provide 3,000 beds for some of the UK’s most vulnerable children in their new Beds for Kids campaign.

Author: News Desk

Posted on: 04 May 2018 07:01

Foam Magazine launches digital edition

Digital publishing company Exact Editions has partnered with Foam Magazine to launch a brand new digital edition to commemorate their 50th issue.

Author: News Desk

Posted on: 04 May 2018 06:47

Vogue appoints Priya Matadeen

Priya Matadeen has been appointed Partnerships and Strategy Director, it was announced yesterday by Vanessa Kingori, Publishing Director of British Vogue.

Author: News Desk

Posted on: 04 May 2018 06:39

Cycling Weekly turns pink

Cycling Weekly has replaced its red masthead for the first time in over 50 years to reveal a pink special issue in celebration of the 2018 Giro d’Italia.

Author: News Desk

Posted on: 04 May 2018 06:31

Glamour appoints Josh Newis-Smith

Josh Newis-Smith has joined Glamour as Celebrity and Entertainment Editor with immediate effect.

Author: News Desk

Posted on: 03 May 2018 07:19

KPM Media appoints Beeline Data Services

KPM Media has appointed Beeline Data Services to manage their data using their bespoke Audience Management Software (AMS).

Author: News Desk

Posted on: 03 May 2018 07:04

Major news brands adopt DTSG Good Practice Principles

The Association for Online Publishing (AOP) yesterday announced that, after successfully agreeing amends to the DTSG Good Practice Principles, six leading UK news groups now fully support the industry initiative.

Author: News Desk

Posted on: 03 May 2018 06:43

Satellite Evolution Group launches NewSpace industry platform

Satellite Evolution Group has announced the launch of NewSpace International – a new magazine and online platform to track and analyse developments in the private spaceflight industry.

Author: News Desk

Posted on: 03 May 2018 06:31

Launch: Simply You

The team behind Bauer Media’s Take a Break and that’s life is to launch a new title.

Author: News Desk

Posted on: 02 May 2018 07:04

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