Brands are missing out on £3bn profit by underspending in newsbrands
By under-utilising newsbrands in both print and digital, brands are losing out on £3 billion of potential campaign profit, according to Newsworks’ latest effectiveness research.
Author: News Desk
Posted on: 11 May 2018 07:55
The Sunday Post triumphs at Scottish Press Awards
It was a triumphant night for The Sunday Post at the 39th annual Scottish Press Awards as the newspaper scooped five prizes during the ceremony held at the DoubleTree by Hilton Hotel Glasgow Central at the end of April.
Posted on: 09 May 2018 17:31
PageSuite & SixPorts collaborate to update Fiji Times’ Digital Presence
Following on from the launch of a new app and ePaper for The Fiji Times, PageSuite called upon their new ‘sister’ company, SixPorts, to develop a brand-new website for the Fijian news brand.
Posted on: 09 May 2018 17:04
The Telegraph launches Stella Daily newsletter
The Telegraph yesterday announced the launch of Stella Daily, a seven-day a week newsletter aimed at “stylish, smart and savvy” women.
Posted on: 09 May 2018 07:12
FT launches FT Marketing Services
The Financial Times yesterday announced the launch of FT Marketing Services, a new end-to-end commercial offering from the FT Group.
Posted on: 09 May 2018 06:54
Dennis relaunches loyalty platform for The Week Society
Earlier this year, Dennis launched a brand new rewards programme for The Week Society, using Clock’s Kado platform.
Posted on: 09 May 2018 06:43
Future appoints Christine Shaw
Future plc last week announced the appointment of Christine Shaw as Managing Director & Senior Vice President, B2B.
Posted on: 09 May 2018 06:23
Local Editors Call On MPs To Reject DP Bill Press Freedom Curbs
Local newspaper editors from independent weekly publications and larger publishing companies have united to urge MPs to vote against what they describe as the “anti-press amendments” in the Data Protection Bill on Wednesday.
Posted on: 08 May 2018 06:57
ACE Newspaper & Magazine Awards – the winners
The winners of this year’s ACE Newspaper & Magazine Awards were announced last Thursday at the London Marriott Grosvenor Square.
Posted on: 08 May 2018 06:39
The Sun supports Beds for Kids campaign
The Sun and Dreams Beds are teaming up to provide 3,000 beds for some of the UK’s most vulnerable children in their new Beds for Kids campaign.
Posted on: 04 May 2018 07:01
Foam Magazine launches digital edition
Digital publishing company Exact Editions has partnered with Foam Magazine to launch a brand new digital edition to commemorate their 50th issue.
Posted on: 04 May 2018 06:47
Vogue appoints Priya Matadeen
Priya Matadeen has been appointed Partnerships and Strategy Director, it was announced yesterday by Vanessa Kingori, Publishing Director of British Vogue.
Posted on: 04 May 2018 06:39
Cycling Weekly turns pink
Cycling Weekly has replaced its red masthead for the first time in over 50 years to reveal a pink special issue in celebration of the 2018 Giro d’Italia.
Posted on: 04 May 2018 06:31
Glamour appoints Josh Newis-Smith
Josh Newis-Smith has joined Glamour as Celebrity and Entertainment Editor with immediate effect.
Posted on: 03 May 2018 07:19
KPM Media appoints Beeline Data Services
KPM Media has appointed Beeline Data Services to manage their data using their bespoke Audience Management Software (AMS).
Posted on: 03 May 2018 07:04
Major news brands adopt DTSG Good Practice Principles
The Association for Online Publishing (AOP) yesterday announced that, after successfully agreeing amends to the DTSG Good Practice Principles, six leading UK news groups now fully support the industry initiative.
Posted on: 03 May 2018 06:43
Satellite Evolution Group launches NewSpace industry platform
Satellite Evolution Group has announced the launch of NewSpace International – a new magazine and online platform to track and analyse developments in the private spaceflight industry.
Posted on: 03 May 2018 06:31
Launch: Simply You
The team behind Bauer Media’s Take a Break and that’s life is to launch a new title.
Posted on: 02 May 2018 07:04
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