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Pricing Strategies

You might be forgiven for taking the view that charging for content was a bit of a non-starter nowadays, what with so much being given away for free. But, says Michael Upshall, many sites are showing that, with a little imagination and lateral thinking, there is money to be made.

Read by Michael Upshall
Duration 11 minutes
Download File michaelupshallso07.mp3
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Michael Upshall

Michael Upshall is a consultant with over 15 years’ experience of trade, educational, and business publishing. He now runs a consultancy advising publishers on content development and exploitation, as well as working with web design companies assisting content owners realise their online strategy.

Tel -
Email michael@consultmu.co.uk
Website   www.consultmu.co.uk

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