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Shortlist Media appoints head of digital

Shortlist Media yesterday announced the appointments of Emily Palmer as head of digital, and Nicola Marsh as head of creative strategy, in its continued drive to boost digital revenues and engage its “Met-Set” audiences across the UK with hyper-relevant content.

Author: News Desk

Posted on: 19 May 2017 07:37

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BPA names PulsePoint exclusive programmatic partner

PulsePoint, a leading global programmatic advertising platform, yesterday announced its exclusive partnership with BPA Worldwide, a global not-for-profit provider of business media auditing services.

Author: News Desk

Posted on: 17 May 2017 07:54

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Spafax appoints media sales manager

Spafax, a leading provider of in-flight entertainment and entertainment curation, media sales, and content marketing, recently announced the appointment of Gianfranco Caputo as Senior Media Sales Manager in its growing European media sales division.

Author: News Desk

Posted on: 10 May 2017 06:00

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RadiumOne to launch online safety division

Following the recent media supply chain furore, RadiumOne claims to have become the first adtech business in the UK to launch a division dedicated to improving online brand safety, tackling fraud and increasing transparency.

Author: News Desk

Posted on: 08 May 2017 06:43

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Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016 – according to the Internet Advertising Bureau UK / PwC Digital Adspend report.

Author: News Desk

Posted on: 13 April 2017 07:37

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World Media Awards – winners announced

The winners of the 2017 World Media Awards were announced last week at an exclusive VIP event held at The Ham Yard Hotel in London.

Author: News Desk

Posted on: 11 April 2017 08:11

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Imagine wins Digiday award

Imagine, Immediate Media’s creative and content studio, won the Best Advertiser in Video at the inaugural Digiday Video Awards Europe for its “Upgrade your Mayonnaise” video campaign for Heinz Seriously Good Mayonnaise.

Author: News Desk

Posted on: 10 April 2017 06:00

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MailOnline Enters Data Deal with Netmums

MailOnline has announced a new data partnership with one of the the UK’s biggest parenting websites, Netmums.

Author: News Desk

Posted on: 07 April 2017 06:52

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Scott Roulet to lead BPA programmatic advertising initiative

In preparation for the launch of the B2B Media Exchange, a private marketplace (PMP) for BPA Worldwide’s membership, Scott Roulet has joined BPA as Vice President to lead the organization’s programmatic advertising initiatives.

Author: News Desk

Posted on: 06 April 2017 07:31

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The Magazine Production Company now offers ad sales

The Magazine Production Company has welcomed to its team Michael O’Neill, who will offer advertising sales services to its clients.

Author: News Desk

Posted on: 06 April 2017 07:07

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Realeyes research: emotion measurement can identify which ads sell and which don’t

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

Author: News Desk

Posted on: 22 March 2017 15:00

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Digital publishers optimistic for the year ahead

Latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte reveal that growth forecasts increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.

Author: News Desk

Posted on: 22 March 2017 07:37

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Majority of marketers not confident they’ve sussed mobile 

The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a report by the Mobile Marketing Association and RadiumOne.

Author: News Desk

Posted on: 17 March 2017 08:55

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IAB appoints James Chandler as new CMO and sets structure for new vision

The Internet Advertising Bureau (IAB) UK has appointed James Chandler in the newly created role of Chief Marketing Officer.

Author: News Desk

Posted on: 15 March 2017 07:18

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TAG and JICWEBS partner to clean up digital advertising supply chain

Two cross-industry standards bodies in the US and UK yesterday announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.

Author: News Desk

Posted on: 10 March 2017 06:42

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Facebook & Meetrics partner to provide more transparency in digital media market

Acting as an independent provider, Meetrics will offer advertisers new options to verify the viewability and view duration of their campaigns on Facebook services.

Author: News Desk

Posted on: 09 March 2017 09:07

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Ad blocking levels have stabilised

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

Author: News Desk

Posted on: 23 February 2017 09:43

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RAM launches simple effectiveness campaign index

RAM, a leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand.

Author: News Desk

Posted on: 10 February 2017 07:08

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Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

Author: News Desk

Posted on: 10 February 2017 05:55

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RAM calculates how advertising can increase sales with new ROMI tool

RAM, a leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign.

Author: News Desk

Posted on: 09 February 2017 07:12

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BPA to launch B2B private digital advertising marketplace

BPA Worldwide yesterday announced it is launching a private digital ad marketplace (PMP) for its B2B members in the second quarter of 2017.

Author: News Desk

Posted on: 08 February 2017 07:25

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IAB UK appoints Roisin Donnelly

The Internet Advertising Bureau (IAB) yesterday announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.

Author: News Desk

Posted on: 08 February 2017 07:10

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Story Time by Ciar Byrne

Recognising the increased demand from advertisers for content marketing solutions, some publishers have set up dedicated in-house agencies to devise and deliver native advertising campaigns. Ciar Byrne talks to ESI Media’s Jon O’Donnell and Charlie Edelman about their new creative unit, launched in the autumn.

Posted on: 03 February 2017

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First companies certified against reducing online ad fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

Author: News Desk

Posted on: 31 January 2017 07:32

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Cosmopolitan launches Influencer Network

Cosmopolitan has launched the Cosmopolitan Influencer Network, a pool of millennial influencers, which clients can exclusively partner with to integrate influencer-generated content into their commercial campaigns.

Author: News Desk

Posted on: 27 January 2017 07:05

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Realeyes hires former Toluna and Harris Interactive exec

Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.

Author: News Desk

Posted on: 19 January 2017 07:45

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Shortlist Media boosts commercial team

Shortlist Media yesterday announced the appointment of Owen Wyatt, Head of UK Advertising Sales at CNN International, to the role of Managing Director, Commercial.

Author: News Desk

Posted on: 19 January 2017 07:25

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De Persgroep selects Lineup Systems

De Persgroep, one of the leading European media publishing groups with operations spanning Belgium, Denmark and The Netherlands, has chosen Lineup Systems to replace its advertising booking management systems.

Author: News Desk

Posted on: 19 January 2017 07:15

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Trinity Mirror appoints new Chief Revenue Officer

Trinity Mirror has appointed Andy Atkinson as its new Chief Revenue Officer.

Author: News Desk

Posted on: 12 January 2017 07:28

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ESI Media hires Director of Trade Marketing and Insight

ESI Media yesterday announced the appointment of Katie Ingram as Director of Trade Marketing and Insight.

Author: News Desk

Posted on: 11 January 2017 06:00

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Hearst launches Global Digital Commercial Team

Hearst Magazines, the publisher of Cosmopolitan, Good Housekeeping, ELLE, Esquire and Harper’s Bazaar, has launched its first Global Digital Commercial Team, providing global digital solutions for international clients.

Author: News Desk

Posted on: 10 January 2017 06:00

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IAB appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

Author: News Desk

Posted on: 05 January 2017 09:38

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The Guardian launches ‘Hosted by the Guardian’

The Guardian is launching a brand new platform for advertiser created content - ‘Hosted by the Guardian’ which forms part of theguardian.com.

Author: News Desk

Posted on: 14 December 2016 07:29

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MPP Global partners with Lineup Systems

MPP Global, who deliver eSuite, the integrated eCommerce platform, has announced a partnership with Lineup Systems, whose AdPoint product is the advertising platform solution for some of the world’s major media brands.

Author: News Desk

Posted on: 09 December 2016 07:17

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The Bridge appoints new Head of Programmatic

The Bridge, the commercial arm of News UK, has appointed Ian Hocking to the newly created role of Head of Programmatic.

Author: News Desk

Posted on: 09 December 2016 06:42

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John Lewis’ “Buster” beats Body Shop to most engaging Christmas ad

After mixed reactions last year for being too sad, John Lewis has produced this year’s most engaging festive ad, according to an annual study which measures viewers’ emotions by tracking facial expressions.

Author: News Desk

Posted on: 08 December 2016 05:56

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GQ runs extensive campaign for The Woolmark Company

GQ has collaborated with The Woolmark Company on a digital campaign and photographic portfolio that aims to raise awareness of Merino wool and its use in activewear and sports luxe apparel.

Author: News Desk

Posted on: 06 December 2016 07:41

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Newsworks Planning Awards 2016 – the winners

Newsworks has announced the winners of its 2016 Planning Awards, chosen by a jury of 16 client and agency judges, led by David Wheldon, chief marketing officer of the Royal Bank of Scotland.

Author: News Desk

Posted on: 01 December 2016 07:44

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Vanessa Clifford appointed Newsworks’ CEO

Vanessa Clifford, previously interim CEO following Rufus Olins’ departure in October, takes on the role of CEO permanently with immediate effect.

Author: News Desk

Posted on: 01 December 2016 07:06

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VO5 sponsors NME Awards

Leading styling brand VO5 has been confirmed as the official headline sponsor of the NME Awards 2017. In a brand content partnership, VO5 will place style at the heart of the NME Awards.

Author: News Desk

Posted on: 30 November 2016 07:46

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Mail takes gift mountain to agencies

MailOnline and Daily Mail sales teams played Santa last week as they toured London media agencies with an “enormous mega gift mountain”.

Author: News Desk

Posted on: 28 November 2016 06:00

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New research from Bauer reveals ‘The Luminaries’

Bauer Media has launched The Luminaries, a piece of research revealing fresh insights showing the ‘Juggling Generation’ is dead.

Author: News Desk

Posted on: 24 November 2016 08:05

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Newsquest announces new Job Partnership

Newsquest has announced a new job partnership with Do-it.org who represent 51,000 charitable organisations across the UK.

Author: News Desk

Posted on: 24 November 2016 07:23

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Bauer appoints Director of Agency Relations and Trading

Bauer Media has announced the appointment of Matt Batchelor to lead strategic relations with Bauer’s agency partners in the newly created role of Director of Agency Relations and Trading.

Author: News Desk

Posted on: 23 November 2016 06:00

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Last Word appoints Head of Insight

Last Word Media, a company specialising in the global wealth management market, has appointed Rohit Vaswani to the position of Head of Insight.

Author: News Desk

Posted on: 22 November 2016 06:33

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Hearst participates in Covent Garden AR Xmas shopping initiative

Hearst Magazines UK has collaborated with Covent Garden retailers and augmented reality firm Blippar to create AR beauty and fashion gift guides for Covent Garden shoppers in the Christmas period.

Author: News Desk

Posted on: 17 November 2016 08:06

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Newsquest appoints Director of SME Solutions

Newsquest Media Group announced yesterday the appointment of Morgan Stevenson as Director of SME Solutions.

Author: News Desk

Posted on: 17 November 2016 06:45

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Phil Smith named as new Director General of ISBA

ISBA, the trade body for British advertisers, has today announced that Phil Smith will take over the role of Director General from Mike Hughes, who is stepping down after 10 years heading up the advertiser representative body.

Author: News Desk

Posted on: 15 November 2016 07:54

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News UK to adopt new title-led sales and marketing strategy

News UK yesterday announced that it will be refocusing the customer and product marketing teams for its newspapers into title-focused teams

Author: News Desk

Posted on: 11 November 2016 06:54

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Newsworks announces 2016 Planning Awards shortlist

This year's Planning Awards attracted a record number of entries from agencies including the7stars, December 19, Manning Gottlieb OMD, MediaCom, MEC, Mindshare and PHD, says Newsworks.

Author: News Desk

Posted on: 10 November 2016 09:52

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