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NEFF and TI Media create branded content campaign for new oven range

Creating a rich mix of written and video content, kitchen appliances brand NEFF is working with TI Media to share the benefits of its new Slide&Hide oven range with the publisher’s woman&home and Ideal Home audiences.

Author: News Desk

Posted on: 17 August 2018 06:58

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Rodi Media selects Gemstone Sales Platform from Miles 33

Miles 33 has announced that Rodi Media of the Netherlands has selected the Gemstone Sales Platform.

Author: News Desk

Posted on: 08 August 2018 06:56

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Time Out and TfL partner to encourage off-peak journeys

Time Out has launched a major communications partnership with Transport for London (TfL), London's strategic transport authority, to inspire Londoners and visitors to take more off-peak journeys and make the most of the city.

Author: News Desk

Posted on: 08 August 2018 06:41

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Scottish Provincial Press signs contract for PCS Solutions

PCS, a leading publishing software developer, yesterday announced that Scottish Provincial Press have signed a contract for Knowledge Prospect, Knowledge Publish and a light version of Knowledge Pulse.

Author: News Desk

Posted on: 07 August 2018 06:22

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FT launches audience planning tool for advertisers

This week, the Financial Times announced the launch of MAP ( Multi-platform Audience Planning ), a global, cross-platform campaign planning tool that provides commercial partners with a holistic view of the FT's audiences across print, FT.com and the FT web app.

Author: News Desk

Posted on: 03 August 2018 07:19

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Building affiliate revenue streams: dos and don’ts by Keith Walker

In a time when consumers are being offered content for free, new revenue streams for publishers are always worth exploring. Keith Walker explains the lessons learned regarding affiliate revenue and what it means for your brand.

Posted on: 24 July 2018

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Women: automotive brands don’t understand us

Over three-quarters of women believe the automotive sector doesn’t understand them as consumers, according to new research by TI Media.

Author: News Desk

Posted on: 18 July 2018 07:21

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Porter appoints Charlie Miller

Porter has announced the appointment of Charlie Miller as Executive Fashion & Jewellery Director across the brand’s bi-monthly print title and daily and weekly digital platform.

Author: News Desk

Posted on: 17 July 2018 06:25

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Dennis strengthens B2B offering

Dennis is expanding its B2B offering with a newly-formed dedicated sales team, headed up by new B2B Commercial Director, Christian Cannon.

Author: News Desk

Posted on: 10 July 2018 07:57

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Hearst launches new digital metric

Hearst UK has launched a new metric to demonstrate the engagement quality of digital branded content for its commercial partners.

Author: News Desk

Posted on: 09 July 2018 08:07

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MNA goes live with Knowledge Prospect from PCS

PCS, a leading publishing software developer, this week announced that Midlands News Association (MNA) is the first customer to go live with Knowledge Prospect.

Author: News Desk

Posted on: 04 July 2018 07:44

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Quality online environments are 42% more cost effective for advertisers

GroupM UK and Newsworks’ new study proves the value of quality online advertising environments with cost effectiveness, audience engagement and brand response all positively impacted.

Author: News Desk

Posted on: 03 July 2018 09:00

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CIG appoints Richard Keogh

Richard Keogh, formerly Head of UK Consumer at Kantar Media UK, has been appointed as European Sales and Marketing Director at Communications International Group (CIG), a leading provider of information for the pharmacy sector.

Author: News Desk

Posted on: 02 July 2018 07:23

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Trinity Mirror Solutions and former Northern & Shell sales teams combine

Reach plc has combined its two sales teams - Trinity Mirror Solutions and the former Northern & Shell sales team to form one national sales team, under the leadership of Reach’s Chief Revenue Officer, Andy Atkinson.

Author: News Desk

Posted on: 29 June 2018 08:10

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Neptune and TI Media partner for Pinterest Pincodes campaign

Furniture brand Neptune is among the first advertisers in the UK to pioneer the first commercial use of Pinterest’s new Pincodes through a print and digital campaign in partnership with lifestyle publication Livingetc, combining advertorial, product placement and social.

Author: News Desk

Posted on: 27 June 2018 07:45

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Ritz Carlton and Hearst partner on short film series

The Ritz-Carlton on Friday announced a global partnership with Hearst Magazines Digital Media on “The Stay,” a digital campaign that explores the “infinite possibilities” offered by a stay at The Ritz-Carlton through the lens of five original short films.

Author: News Desk

Posted on: 25 June 2018 08:34

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New Sales Director for Times and Sunday Times

ESI Media's Caroline Tredget has joined The Times and The Sunday Times as Sales Director.

Author: News Desk

Posted on: 21 June 2018 06:51

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Launch: The Ozone Project

Guardian News & Media, News UK and The Telegraph yesterday unveiled The Ozone Project - a jointly-owned audience platform.

Author: News Desk

Posted on: 21 June 2018 06:22

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News UK launches NewsIQ UK

News UK is launching what they describe as a revolutionary new data platform that will enable advertisers to reach audiences based on their emotions and attitudes, driving emotional loyalty and potentially increasing advertising engagement by up to 45%.

Author: News Desk

Posted on: 20 June 2018 07:19

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Magnetic Spotlight Awards - winners announced

The Spotlight Awards 2018 took place on Thursday June 14 at The Vinyl Factory in Soho.

Author: News Desk

Posted on: 19 June 2018 06:29

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Hearst Made produces Summer TV ads for George at Asda

Hearst Made, the in-house content marketing agency of Hearst UK, has produced a series of TV and digital edits for George for the launch of its summer fashion range.

Author: News Desk

Posted on: 12 June 2018 07:20

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Ad blocking levels fall, but revenue loss increases

The Association for Online Publishing (AOP) yesterday announced the results of a two-year ad blocking audit among its members, showing the latest trends in ad blocking and its effects on publishers.

Author: News Desk

Posted on: 05 June 2018 06:54

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Propercorn partners with ESI Media to promote ‘A Guide to Proper TV’

Propercorn has exclusively partnered with ESI Media for a nationwide campaign that will be its largest media activation to date.

Author: News Desk

Posted on: 29 May 2018 07:10

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Count the clicks by James Evelegh

How can you tell if your ad management system is up to the job? The answer, do a clicks-audit on each of your commonly performed tasks. The higher the number of clicks, the less effective your system. James Evelegh talks ad management with Publishing Software Company’s Steph Cope.

Posted on: 22 May 2018

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Family values by Meg Carter

Family – Shortlist Media’s content studio – has made a big impact on the publisher since it launched in 2016. Meg Carter talks to CMO Sophie Robinson about how it is driving growth across the business and even creating brand work to run on third party platforms.

Posted on: 22 May 2018

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New Analysis: Quality Journalism is Winning the War on Attention

Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment.

Author: News Desk

Posted on: 17 May 2018 06:50

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Brands are missing out on £3bn profit by underspending in newsbrands

By under-utilising newsbrands in both print and digital, brands are losing out on £3 billion of potential campaign profit, according to Newsworks’ latest effectiveness research.

Author: News Desk

Posted on: 11 May 2018 07:55

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FT launches FT Marketing Services

The Financial Times yesterday announced the launch of FT Marketing Services, a new end-to-end commercial offering from the FT Group.

Author: News Desk

Posted on: 09 May 2018 06:54

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Vogue appoints Priya Matadeen

Priya Matadeen has been appointed Partnerships and Strategy Director, it was announced yesterday by Vanessa Kingori, Publishing Director of British Vogue.

Author: News Desk

Posted on: 04 May 2018 06:39

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Major news brands adopt DTSG Good Practice Principles

The Association for Online Publishing (AOP) yesterday announced that, after successfully agreeing amends to the DTSG Good Practice Principles, six leading UK news groups now fully support the industry initiative.

Author: News Desk

Posted on: 03 May 2018 06:43

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Bloomberg and Hyundai create new video series

Bloomberg Media Group yesterday announced a three-year extension to a global partnership with Hyundai Motor Company with the launch of a new digital video series, ART + TECHNOLOGY.

Author: News Desk

Posted on: 01 May 2018 06:56

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UK ad spend grew 4.6% in 2017

UK advertising expenditure grew 4.6% to reach £22.2bn in 2017, the eighth consecutive year of market growth, according to the latest annual Advertising Association/WARC Expenditure Report, released yesterday.

Author: News Desk

Posted on: 27 April 2018 08:44

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Glamour appoints Kay and Winter

Camilla Kay has been appointed Beauty and Lifestyle Director of Glamour, and Lottie Winter has been appointed Beauty Editor, with immediate effect.

Author: News Desk

Posted on: 26 April 2018 08:14

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Smartphone video is fastest growing online ad format

Advertisers spent £476 million more on smartphone video ads in 2017, making it the fastest-growing online ad format, according to the latest Digital Adspend report by the Internet Advertising Bureau (IAB) UK and PwC.

Author: News Desk

Posted on: 26 April 2018 06:36

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Ad viewability hits record high

UK ad viewability levels have hit their highest level since records began back in the second quarter of 2014, according to the latest quarterly benchmark report from ad verification firm Meetrics.

Author: News Desk

Posted on: 23 April 2018 14:00

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Incisive launches content marketing arm

Incisive Media, the B2B media and events business, has announced its content marketing division, Incisive Works, which will provide ‘out of the box’ marketing support, all the way to complete content strategies.

Author: News Desk

Posted on: 23 April 2018 07:24

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‘Audience Measurement for Publishers’ launches today

The Published Audience Measurement Company (PAMCo) has today (April 19th) released the industry’s new audience measurement currency, PAMCo - Audience Measurement for Publishers.

Author: News Desk

Posted on: 19 April 2018 06:50

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House of Lords urges digital industry to commit to JICWEBS

Following a six-month long enquiry into the UK advertising industry, the House of Lords has recommended that digital industry bodies must be given more power to enforce rules on robust standards or face government legislation.

Author: News Desk

Posted on: 17 April 2018 06:30

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BDUmedia signs with Wave 2 for self-service ad portal

Wave 2, part of the Miles 33 group, has announced that BDUmedia, a large regional newspaper publishing group in the Netherlands, has selected AdPortal to bolster their new customer self-service offerings.

Author: News Desk

Posted on: 11 April 2018 13:45

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Display continues to be largest driver of digital publisher revenue

Findings from the latest Digital Publishers Revenue Index (DPRI), a quarterly report on UK publishing from the Association for Online Publishing (AOP) and Deloitte, reveals publishers experienced a 5.6% growth in total digital revenue in 2017 compared to 2016, rising to £365.5m.

Author: News Desk

Posted on: 06 April 2018 06:00

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Metro partners with Fox TV to deliver translucent cover wrap

Today (Thursday 5th April), Metro has teamed up with Fox Networks Group in the UK to deliver a translucent cover wrapped around 900,000 copies of the newspaper in London.

Author: News Desk

Posted on: 05 April 2018 16:17

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Mail and Metro merge commercial teams

This week, the newly unified Mail and Metro commercial teams officially come together and begin serving the market as one advertising sales function, under the new name Mail Metro Media.

Author: News Desk

Posted on: 04 April 2018 16:43

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Refinery29 expands European Executive Team

Refinery29, the digital media and entertainment company for young women, today announced the expansion of its European executive team.

Author: News Desk

Posted on: 04 April 2018 16:23

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FT receives brand safety and anti-ad fraud accreditation

The Financial Times is among the first news organisations to be accredited by the Joint Industry Committee for Web Standards (JICWEBS) for its commitment to brand safety and online ad fraud.

Author: News Desk

Posted on: 29 March 2018 07:02

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News UK promotes Dominic Carter

News UK yesterday announced that Dominic Carter has been appointed as Group Chief Commercial Officer, a new role that will oversee all national advertising revenue for News UK and Wireless Group operations in the UK and Ireland.

Author: News Desk

Posted on: 29 March 2018 06:40

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Advertising automation: 5 minutes with… Simon Weare by Simon Weare

Technology is changing everything in the publishing sphere, including the selling of advertising. We grab five minutes with Simon Weare, head of development at PCS, to find out more.

Posted on: 28 March 2018

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The Scourge of Short Termism by Ray Snoddy

This year’s Shift conference heard a lot about the negative impact of short termism and the positive advertising environment provided by premium sites. So, when will agencies and brands start to change their current buying patterns? Ray Snoddy listened to the presentations.

Posted on: 27 March 2018

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Mobile ads: they don’t have to be amazing, they just have to be right

The IAB UK has released a study that looked at the best ways to advertise to people on smartphones and revealed that fit for purpose ads – ie optimised for smartphones – can shift brand metrics and can increase positive perceptions such as the brand being viewed as more premium and more trusted.

Author: News Desk

Posted on: 22 March 2018 07:19

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Facebook in the dock 😊 by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 22 March 2018

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Facebook and Instagram video viewability to be verified by Meetrics

Meetrics says it has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.

Author: News Desk

Posted on: 21 March 2018 09:55

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