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Drain the swamp by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 15 February 2018

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Premium editorial sites outperform social media for long-term memory encoding

A new study by Newsworks and the Association for Online Publishing (AOP) finds that left brain memory encoding, which processes words and detail, is 42% stronger when people view ads on premium editorial sites than when they see the same ads on social media sites.

Author: News Desk

Posted on: 08 February 2018 07:27

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Newscycle Solutions acquires Media Services Group

Newscycle Solutions, a provider of software technologies for the media industry, this week announced the acquisition of Media Services Group, a supplier of integrated digital publishing, magazine advertising, and event management software for the global magazine and book publishing industries.

Author: News Desk

Posted on: 07 February 2018 08:21

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The Sane Way to Manage E-Newsletter Ads by Christie Calahan

Email newsletters are a big hit amongst publishers. They generate big ad dollars and further engage audiences. While the term “win-win situation” is rather cringe-worthy, writes Mirabel Technologies’ Christie Calahan, it is actually the perfect way to describe them.

Posted on: 06 February 2018

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Condé Nast promotes Madeleine Wilson

Madeleine Wilson has been promoted to the position of Fashion Advertising Director of British GQ and is also named Associate Publisher, Fashion of GQ Style, it was announced yesterday.

Author: News Desk

Posted on: 01 February 2018 06:52

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Open to new ideas by Meg Carter

Such is the rate of change in digital marketing, that there is no blueprint or template for marketers to follow. The key, as New Scientist’s Chloe Thompson tells Meg Carter, is to be constantly trying and testing new things.

Posted on: 01 February 2018

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Future appoints US CRO

Future has announced the appointment of Luke Edson as its US Chief Revenue Officer, effective from the 29th January 2018.

Author: News Desk

Posted on: 30 January 2018 07:33

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JICWEBS and TAG align UK and US brand safety and anti-fraud initiatives

Two leading cross-industry standards bodies in the UK and US this week announced they are aligning many of their key initiatives to create a consistent approach to tackling the big issues facing digital advertising and to increase industry adoption.

Author: News Desk

Posted on: 30 January 2018 07:19

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MNA Media launches specialist search engine marketing agency

The Midland News Association (MNA) has launched a new digital agency to meet the demand for high quality search marketing services.

Author: News Desk

Posted on: 25 January 2018 07:13

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DC Thomson Media selects advertising sales suite from Miles 33

Miles 33 has announced that DC Thomson Media has selected the Gemstone sales suite for their publishing business operations.

Author: News Desk

Posted on: 10 January 2018 08:06

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Time Out launches travel magazine

Time Out London launches first standalone travel magazine as part of a multi-channel campaign for Marriott Rewards Moments.

Author: News Desk

Posted on: 09 January 2018 08:37

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Hearst appoints two new Group Agency Directors

Hearst UK yesterday announced the appointment of two new Group Agency Directors, Sarah Tsirkas and Joni Morriss.

Author: News Desk

Posted on: 19 December 2017 06:39

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Hearst joins forces with Smart Energy for fully integrated campaign

Hearst UK has partnered with Smart Energy GB to launch a fully integrated campaign led by video and supported through branded content and social activation.

Author: News Desk

Posted on: 15 December 2017 08:56

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Guardian makes senior commercial appointments

Guardian Media Group yesterday announced new roles for two of its senior team, Ian McClelland and Evelyn Webster.

Author: News Desk

Posted on: 13 December 2017 06:20

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Unilever and Nestlé study reveals ROI of online ads

A year-long research project involving Unilever, Nestlé, i2c, Nielsen, Nectar and the IAB UK has revealed the degree to which online display ads drive sales of popular household brands both in-store and online.

Author: News Desk

Posted on: 13 December 2017 06:05

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Facial tracking shows Coca-Cola’s “Gogglebox” is most engaging Xmas ad

When it comes to winning over consumers in this year’s battle of the Christmas ads, authenticity and humour have come out on top according to a study that measured viewers’ emotions by tracking their facial expressions as they watched the ads.

Author: News Desk

Posted on: 27 November 2017 10:23

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Newsworks Planning Awards 2017 – winners announced

Newsworks last week announced the winners of its 2017 Planning Awards, chosen by a jury of 19 client and agency judges, led by Zaid Al-Qassab, chief brand and marketing officer at BT Group.

Author: News Desk

Posted on: 27 November 2017 08:18

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Reader and publisher relationship has “catalytic” effect on ad effectiveness

The relationship a reader has with a publisher has far more impact on the effectiveness of online ads than the surrounding editorial content, which suggests concerns around brand safety may be misunderstood, according to a new study.

Author: News Desk

Posted on: 24 November 2017 06:00

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Premium publishers team up to launch The Verified Marketplace

News UK, Guardian News and Media and The Telegraph have joined forces to launch The Verified Marketplace, described as “an exclusive premium publisher marketplace for outstream video ad inventory”.

Author: News Desk

Posted on: 23 November 2017 07:14

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Guardian Labs and Google Pixel 2 launch branded content campaign

Guardian Labs and Google have announced the launch of The Chain - a new branded content campaign that uses Google Pixel 2 phone to explore the impact of fashion’s most forward-thinking influencers.

Author: News Desk

Posted on: 22 November 2017 07:08

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Facial-tacking study reveals key to successful luxury advertising

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

Author: News Desk

Posted on: 15 November 2017 06:48

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Meetrics receives MRC Accreditation for its anti-fraud product

Meetrics has become the first European firm to be granted full accreditation by the US-based Media Rating Council (MRC) across both anti-fraud and viewability – including in-app environments.

Author: News Desk

Posted on: 06 November 2017 08:14

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Newsworks announces 2017 Planning Awards shortlist

The 2017 Planning Awards shortlist features agencies including OMD, the7stars, Goodstuff, MediaCom and Spark Foundry.

Author: News Desk

Posted on: 02 November 2017 08:07

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Ad viewability hits 18-month high

For the first time since it started measuring ad viewability, the level in the UK rose for two consecutive quarters – to hit the highest mark for 18 months – according to the latest quarterly benchmark report from ad verification company Meetrics.

Author: News Desk

Posted on: 24 October 2017 10:00

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ESPN, FourFourTwo and Guardian team up for World Cup

ESPN, FourFourTwo and the Guardian have announced that they will form a commercial partnership for the Russia World Cup 2018.

Author: News Desk

Posted on: 24 October 2017 06:10

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Madgex opens New York office

Madgex, the classified technology provider, is expanding its North American footprint, with a new office in New York City.

Author: News Desk

Posted on: 19 October 2017 09:13

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IAB launches “Gold Standard” to clean up online advertising

In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take.

Author: News Desk

Posted on: 19 October 2017 07:34

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Vocento selects Lineup to centralise advertising sales

Lineup Systems, makers of the advertising sales platform Adpoint, this week announced that Vocento, the largest publishing group in Spain, has selected Lineup to centralise its advertising sales technology on one platform.

Author: News Desk

Posted on: 11 October 2017 06:10

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Industry announces next stage in fight to tackle online ad fraud

JICWEBS – the independent body that defines best practice and standards for trusted online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

Author: News Desk

Posted on: 27 September 2017 07:39

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Guardian launches Ad Manager

The Guardian has developed Ad Manager - a self service ad tool for small and medium sized businesses in the UK, which launched yesterday in beta.

Author: News Desk

Posted on: 27 September 2017 07:29

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Vertically focused by Ciar Byrne

Sometimes it’s the simplest insights that make the biggest difference. As Milton Elias tells Ciar Byrne, realising that most people hold their smartphones vertically has led to a significant reappraisal of News UK’s video offering.

Posted on: 26 September 2017

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Consumers sick of interruptive mobile ads

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

Author: News Desk

Posted on: 08 September 2017 12:26

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Nikkei and Financial Times form Combined Commercial Team in Asia Pacific

Nikkei and the Financial Times announce the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce to leverage their respective networks in the Asia Pacific region.

Author: News Desk

Posted on: 09 August 2017 08:00

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Time Out London delivers freesheet video-in-print ads

Bringing digital and print together, Time Out London readers will have a chance to stream behind the scenes footage of the cast of new Netflix show 'Glow' straight from the magazine's cover.

Author: News Desk

Posted on: 08 August 2017 08:00

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Online campaigns struggle to target women

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.

Author: News Desk

Posted on: 07 August 2017 08:00

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Ford takes advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

Author: News Desk

Posted on: 28 July 2017 08:40

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Ad blockers – no room for complacency by Dickon Ross

A couple of years ago, publishers were truly fearful that their business model was about to be obliterated by ad blockers. Since then, the threat appears to have receded. But, warns Dickon Ross, ad blockers are getting more sophisticated and web browsers are now threatening to get in on the act.

Posted on: 27 July 2017

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Bonnier chooses Lineup’s ad sales platform

Lineup Systems last week announced that US-based Bonnier Corp has chosen Lineup’s cloud-based advertising sales platform AdPoint.

Author: News Desk

Posted on: 24 July 2017 08:54

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Marketers revise internet budgets up to highest rate in almost a decade

UK marketers have revised their internet budgets up to the greatest extent since Q3 2007, reveals the latest IPA Bellwether Report published yesterday.

Author: News Desk

Posted on: 20 July 2017 07:04

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JICWEBS takes new steps to combat online ad issues

JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.

Author: News Desk

Posted on: 05 July 2017 07:32

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Condé Nast launches branded content studio

Condé Nast Britain Digital has announced the launch of Stories, its newly titled branded content studio.

Author: News Desk

Posted on: 03 July 2017 08:47

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Condé Nast publishes Vogue Business Report 2017

British Vogue has worked with YouGov for this, the tenth Business Report, establishing what the “smart woman” thinks in relation to the fashion, beauty and luxury media landscape today, and what sources they most trust.

Author: News Desk

Posted on: 03 July 2017 08:35

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Time Inc promotes Jon Restall

Time Inc UK has promoted Jon Restall to the role of head of agency partnerships. Jon will report directly to Sam Finlay, chief revenue officer and will help lead Time Inc UK’s strategic and commercial relationships with agencies.

Author: News Desk

Posted on: 08 June 2017 08:08

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ESI Media goes live with AdPoint

The commercial division of The London Evening Standard and The Independent, deploys Lineup Systems’ AdPoint solution to support multi-channel sales growth and increase operational efficiencies.

Author: News Desk

Posted on: 08 June 2017 07:34

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News UK unveils v-Studio

The Bridge, News UK’s commercial division, yesterday announced the creation of v-Studio, a full-service digital creative team specialising in creating, editing and publishing vertical mobile formats.

Author: News Desk

Posted on: 06 June 2017 07:38

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Study reveals sectors most dominated by different devices

A study from Verto Analytics, measuring the cross-device behaviour of nearly 5,000 UK adults, reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them.

Author: News Desk

Posted on: 02 June 2017 12:27

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Shortlist Media appoints head of digital

Shortlist Media yesterday announced the appointments of Emily Palmer as head of digital, and Nicola Marsh as head of creative strategy, in its continued drive to boost digital revenues and engage its “Met-Set” audiences across the UK with hyper-relevant content.

Author: News Desk

Posted on: 19 May 2017 07:37

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BPA names PulsePoint exclusive programmatic partner

PulsePoint, a leading global programmatic advertising platform, yesterday announced its exclusive partnership with BPA Worldwide, a global not-for-profit provider of business media auditing services.

Author: News Desk

Posted on: 17 May 2017 07:54

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Spafax appoints media sales manager

Spafax, a leading provider of in-flight entertainment and entertainment curation, media sales, and content marketing, recently announced the appointment of Gianfranco Caputo as Senior Media Sales Manager in its growing European media sales division.

Author: News Desk

Posted on: 10 May 2017 06:00

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RadiumOne to launch online safety division

Following the recent media supply chain furore, RadiumOne claims to have become the first adtech business in the UK to launch a division dedicated to improving online brand safety, tackling fraud and increasing transparency.

Author: News Desk

Posted on: 08 May 2017 06:43

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