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Consumers sick of interruptive mobile ads

The three most annoying mobile ad formats are those which prevent content being consumed, according to a new study by Inskin Media, in collaboration with On Device Research.

Author: News Desk

Posted on: 08 September 2017 12:26

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Nikkei and Financial Times form Combined Commercial Team in Asia Pacific

Nikkei and the Financial Times announce the creation of the Nikkei-FT Asia Pacific Combined Commercial Team, a joint salesforce to leverage their respective networks in the Asia Pacific region.

Author: News Desk

Posted on: 09 August 2017 08:00

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Time Out London delivers freesheet video-in-print ads

Bringing digital and print together, Time Out London readers will have a chance to stream behind the scenes footage of the cast of new Netflix show 'Glow' straight from the magazine's cover.

Author: News Desk

Posted on: 08 August 2017 08:00

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Online campaigns struggle to target women

Only half of UK online ad campaigns targeted at women actually reached them, according to a study of 60,000 campaigns across 20+ countries by measurement company Nielsen.

Author: News Desk

Posted on: 07 August 2017 08:00

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Ford takes advantage of Primesight and RadiumOne collaboration

Ford is the first brand to take advantage of a combined offering between Primesight and RadiumOne that integrates out-of-home and mobile advertising so that advertisers can target people based on both their location and their content sharing behaviour.

Author: News Desk

Posted on: 28 July 2017 08:40

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Ad blockers – no room for complacency by Dickon Ross

A couple of years ago, publishers were truly fearful that their business model was about to be obliterated by ad blockers. Since then, the threat appears to have receded. But, warns Dickon Ross, ad blockers are getting more sophisticated and web browsers are now threatening to get in on the act.

Posted on: 27 July 2017

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Bonnier chooses Lineup’s ad sales platform

Lineup Systems last week announced that US-based Bonnier Corp has chosen Lineup’s cloud-based advertising sales platform AdPoint.

Author: News Desk

Posted on: 24 July 2017 08:54

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Marketers revise internet budgets up to highest rate in almost a decade

UK marketers have revised their internet budgets up to the greatest extent since Q3 2007, reveals the latest IPA Bellwether Report published yesterday.

Author: News Desk

Posted on: 20 July 2017 07:04

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JICWEBS takes new steps to combat online ad issues

JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.

Author: News Desk

Posted on: 05 July 2017 07:32

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Condé Nast launches branded content studio

Condé Nast Britain Digital has announced the launch of Stories, its newly titled branded content studio.

Author: News Desk

Posted on: 03 July 2017 08:47

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Condé Nast publishes Vogue Business Report 2017

British Vogue has worked with YouGov for this, the tenth Business Report, establishing what the “smart woman” thinks in relation to the fashion, beauty and luxury media landscape today, and what sources they most trust.

Author: News Desk

Posted on: 03 July 2017 08:35

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Time Inc promotes Jon Restall

Time Inc UK has promoted Jon Restall to the role of head of agency partnerships. Jon will report directly to Sam Finlay, chief revenue officer and will help lead Time Inc UK’s strategic and commercial relationships with agencies.

Author: News Desk

Posted on: 08 June 2017 08:08

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ESI Media goes live with AdPoint

The commercial division of The London Evening Standard and The Independent, deploys Lineup Systems’ AdPoint solution to support multi-channel sales growth and increase operational efficiencies.

Author: News Desk

Posted on: 08 June 2017 07:34

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News UK unveils v-Studio

The Bridge, News UK’s commercial division, yesterday announced the creation of v-Studio, a full-service digital creative team specialising in creating, editing and publishing vertical mobile formats.

Author: News Desk

Posted on: 06 June 2017 07:38

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Study reveals sectors most dominated by different devices

A study from Verto Analytics, measuring the cross-device behaviour of nearly 5,000 UK adults, reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them.

Author: News Desk

Posted on: 02 June 2017 12:27

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Shortlist Media appoints head of digital

Shortlist Media yesterday announced the appointments of Emily Palmer as head of digital, and Nicola Marsh as head of creative strategy, in its continued drive to boost digital revenues and engage its “Met-Set” audiences across the UK with hyper-relevant content.

Author: News Desk

Posted on: 19 May 2017 07:37

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BPA names PulsePoint exclusive programmatic partner

PulsePoint, a leading global programmatic advertising platform, yesterday announced its exclusive partnership with BPA Worldwide, a global not-for-profit provider of business media auditing services.

Author: News Desk

Posted on: 17 May 2017 07:54

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Spafax appoints media sales manager

Spafax, a leading provider of in-flight entertainment and entertainment curation, media sales, and content marketing, recently announced the appointment of Gianfranco Caputo as Senior Media Sales Manager in its growing European media sales division.

Author: News Desk

Posted on: 10 May 2017 06:00

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RadiumOne to launch online safety division

Following the recent media supply chain furore, RadiumOne claims to have become the first adtech business in the UK to launch a division dedicated to improving online brand safety, tackling fraud and increasing transparency.

Author: News Desk

Posted on: 08 May 2017 06:43

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Mobile drives digital ad spend past £10 billion threshold

Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its fastest rate for nine years – by 17.3pc to £10.3 billion in 2016 – according to the Internet Advertising Bureau UK / PwC Digital Adspend report.

Author: News Desk

Posted on: 13 April 2017 07:37

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World Media Awards – winners announced

The winners of the 2017 World Media Awards were announced last week at an exclusive VIP event held at The Ham Yard Hotel in London.

Author: News Desk

Posted on: 11 April 2017 08:11

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Imagine wins Digiday award

Imagine, Immediate Media’s creative and content studio, won the Best Advertiser in Video at the inaugural Digiday Video Awards Europe for its “Upgrade your Mayonnaise” video campaign for Heinz Seriously Good Mayonnaise.

Author: News Desk

Posted on: 10 April 2017 06:00

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MailOnline Enters Data Deal with Netmums

MailOnline has announced a new data partnership with one of the the UK’s biggest parenting websites, Netmums.

Author: News Desk

Posted on: 07 April 2017 06:52

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Scott Roulet to lead BPA programmatic advertising initiative

In preparation for the launch of the B2B Media Exchange, a private marketplace (PMP) for BPA Worldwide’s membership, Scott Roulet has joined BPA as Vice President to lead the organization’s programmatic advertising initiatives.

Author: News Desk

Posted on: 06 April 2017 07:31

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The Magazine Production Company now offers ad sales

The Magazine Production Company has welcomed to its team Michael O’Neill, who will offer advertising sales services to its clients.

Author: News Desk

Posted on: 06 April 2017 07:07

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Realeyes research: emotion measurement can identify which ads sell and which don’t

A study by Realeyes and Mars, Incorporated has revealed emotion measurement technology can distinguish between ads which deliver high or zero/low sales lift with 75% accuracy.

Author: News Desk

Posted on: 22 March 2017 15:00

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Digital publishers optimistic for the year ahead

Latest figures from the Digital Publishers Revenue Index (DPRI), a quarterly report of UK publishers from the Association for Online Publishing (AOP) and Deloitte reveal that growth forecasts increased for the 12 months from December 2016, driven by an annual rise of 28% in sponsorship revenue.

Author: News Desk

Posted on: 22 March 2017 07:37

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Majority of marketers not confident they’ve sussed mobile 

The majority of marketers admit they haven’t got to grips with how to adequately tap into the way people use mobiles today, according to a report by the Mobile Marketing Association and RadiumOne.

Author: News Desk

Posted on: 17 March 2017 08:55

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IAB appoints James Chandler as new CMO and sets structure for new vision

The Internet Advertising Bureau (IAB) UK has appointed James Chandler in the newly created role of Chief Marketing Officer.

Author: News Desk

Posted on: 15 March 2017 07:18

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TAG and JICWEBS partner to clean up digital advertising supply chain

Two cross-industry standards bodies in the US and UK yesterday announced they will work together to tackle some of the biggest issues facing digital advertising including brand safety, buying transparency, fraud and criminal activity.

Author: News Desk

Posted on: 10 March 2017 06:42

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Facebook & Meetrics partner to provide more transparency in digital media market

Acting as an independent provider, Meetrics will offer advertisers new options to verify the viewability and view duration of their campaigns on Facebook services.

Author: News Desk

Posted on: 09 March 2017 09:07

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Ad blocking levels have stabilised

The proportion of British adults online currently using ad blocking software has remained at around 22% for the last year, according to the latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov.

Author: News Desk

Posted on: 23 February 2017 09:43

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RAM launches simple effectiveness campaign index

RAM, a leading media research company with one of the largest reference databases in communications, launches a new type of performance report that focuses on the basic tasks of an ad: to create action and strengthen the brand.

Author: News Desk

Posted on: 10 February 2017 07:08

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Facial tracking shows Skittles and Mr Clean were best Super Bowl ads

Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions.

Author: News Desk

Posted on: 10 February 2017 05:55

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RAM calculates how advertising can increase sales with new ROMI tool

RAM, a leading media research company with one of the largest reference databases in communications, launches a simplified calculator that makes it possible to analyse both the break-even point and the financial performance of an ad campaign.

Author: News Desk

Posted on: 09 February 2017 07:12

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BPA to launch B2B private digital advertising marketplace

BPA Worldwide yesterday announced it is launching a private digital ad marketplace (PMP) for its B2B members in the second quarter of 2017.

Author: News Desk

Posted on: 08 February 2017 07:25

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IAB UK appoints Roisin Donnelly

The Internet Advertising Bureau (IAB) yesterday announced the appointment of Roisin Donnelly to spearhead its advertiser engagement work.

Author: News Desk

Posted on: 08 February 2017 07:10

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Story Time by Ciar Byrne

Recognising the increased demand from advertisers for content marketing solutions, some publishers have set up dedicated in-house agencies to devise and deliver native advertising campaigns. Ciar Byrne talks to ESI Media’s Jon O’Donnell and Charlie Edelman about their new creative unit, launched in the autumn.

Posted on: 03 February 2017

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First companies certified against reducing online ad fraud

JICWEBS – the independent body that defines best practice and standards for online ad trading in the UK – has announced the next stage in the move to tackle online ad fraud.

Author: News Desk

Posted on: 31 January 2017 07:32

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Cosmopolitan launches Influencer Network

Cosmopolitan has launched the Cosmopolitan Influencer Network, a pool of millennial influencers, which clients can exclusively partner with to integrate influencer-generated content into their commercial campaigns.

Author: News Desk

Posted on: 27 January 2017 07:05

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Realeyes hires former Toluna and Harris Interactive exec

Realeyes has appointed former senior Toluna and Harris Interactive executive to help clients achieve greater success using emotion measurement technology data.

Author: News Desk

Posted on: 19 January 2017 07:45

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Shortlist Media boosts commercial team

Shortlist Media yesterday announced the appointment of Owen Wyatt, Head of UK Advertising Sales at CNN International, to the role of Managing Director, Commercial.

Author: News Desk

Posted on: 19 January 2017 07:25

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De Persgroep selects Lineup Systems

De Persgroep, one of the leading European media publishing groups with operations spanning Belgium, Denmark and The Netherlands, has chosen Lineup Systems to replace its advertising booking management systems.

Author: News Desk

Posted on: 19 January 2017 07:15

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Trinity Mirror appoints new Chief Revenue Officer

Trinity Mirror has appointed Andy Atkinson as its new Chief Revenue Officer.

Author: News Desk

Posted on: 12 January 2017 07:28

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ESI Media hires Director of Trade Marketing and Insight

ESI Media yesterday announced the appointment of Katie Ingram as Director of Trade Marketing and Insight.

Author: News Desk

Posted on: 11 January 2017 06:00

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Hearst launches Global Digital Commercial Team

Hearst Magazines, the publisher of Cosmopolitan, Good Housekeeping, ELLE, Esquire and Harper’s Bazaar, has launched its first Global Digital Commercial Team, providing global digital solutions for international clients.

Author: News Desk

Posted on: 10 January 2017 06:00

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IAB appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive.

Author: News Desk

Posted on: 05 January 2017 09:38

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The Guardian launches ‘Hosted by the Guardian’

The Guardian is launching a brand new platform for advertiser created content - ‘Hosted by the Guardian’ which forms part of theguardian.com.

Author: News Desk

Posted on: 14 December 2016 07:29

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MPP Global partners with Lineup Systems

MPP Global, who deliver eSuite, the integrated eCommerce platform, has announced a partnership with Lineup Systems, whose AdPoint product is the advertising platform solution for some of the world’s major media brands.

Author: News Desk

Posted on: 09 December 2016 07:17

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The Bridge appoints new Head of Programmatic

The Bridge, the commercial arm of News UK, has appointed Ian Hocking to the newly created role of Head of Programmatic.

Author: News Desk

Posted on: 09 December 2016 06:42

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