It’s all about the Customer Experience!
Board executives across all sectors have realised that "getting closer to the customer" is crucial to growth. Both business buyers and consumers have more choices than ever before, more ways to buy and a voice to give and get recommendations, and talk back to companies. Today's customer is readily prepared to walk away from an established company relationship that doesn't meet their needs. And, writes Bea Montoya, this holds true for all industries today, including publishing.
Posted on: 03 February 2016