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Articles by Carolyn Morgan

What membership really means for publishers by Carolyn Morgan

With advertising revenues declining, publishers are seeking loyal audiences and repeatable, predictable revenues. Membership models could be the way forward but, writes Carolyn Morgan, it does require a change in publisher mindset.

Posted on: 26 September 2017

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Seven smart digital strategies by Carolyn Morgan

It feels like the companies that used to be known as publishers are morphing rapidly – to become retailers, agencies and providers of data and intelligence. Carolyn Morgan surveys the rapidly changing publishing landscape.

Posted on: 25 May 2017

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How Data & Intelligence Products can transform B2B media by Carolyn Morgan

For B2B publishers, the big money is increasingly to be found in the provision of high value data products and services. The approach and skills required are very different to the traditional publishing model, but, writes Carolyn Morgan, the potential rewards are great.

Posted on: 28 March 2017

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Building value in media businesses – Q&A by Carolyn Morgan

This week, Carolyn Morgan presented one of our Top Tips Webinars – entitled ‘Building a valuable media business - 7 ideas for 2017’. The webinar generated a variety of questions from publishers in the audience. Here are the answers, including those we didn’t have time to tackle during the broadcast.

Posted on: 25 January 2017

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Monetising Media by Carolyn Morgan

In September, The Media Briefing held its annual Monetising Media conference in London. Carolyn Morgan moderated a couple of the sessions and here reviews some of the main talking points from the event.

Posted on: 27 November 2016

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Seven Smart Digital Publishing Ideas – Q&A by Carolyn Morgan

In our latest Top Tips webinar, held on Tuesday, Carolyn Morgan discussed examples of digital publishing and the ideas that might inspire other publishers. Here, Carolyn provides further information in response to some of the questions raised by publishers during the Q&A.

Posted on: 29 September 2016

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How to succeed in mobile publishing – lessons from FIPP by Carolyn Morgan

Forget digital first, publishers now have to think mobile first, with smartphones and tablets accounting for over 60% of traffic for many media brands. Carolyn Morgan looks at how publishers’ mobile strategies are evolving.

Posted on: 27 July 2016

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Rebalancing print and digital content by Carolyn Morgan

Readers consume content differently, depending on which platform and device they’re using. The challenge for publishers is in efficiently re-engineering their workflows and skill sets so as to make every piece of content fit for purpose. Progress has been made, and Carolyn Morgan wonders whether we are reaching a tipping point in the digital publishing journey.

Posted on: 03 June 2016

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10 keys to successful digital transformation – Q&A by Carolyn Morgan

Yesterday, Carolyn Morgan presented an InPublishing ‘Top Tips Webinar’, entitled ‘10 keys to successful digital transformation’. In the Q&A session that followed Carolyn’s presentation, we ran out of time before all the questions could be answered. Here, Carolyn provides a follow-up Q&A.

Posted on: 14 April 2016

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Why digital magazines must embrace a borderless future by Carolyn Morgan

Digital magazines have travelled a long way in the last few years – from print-replica page-turners to interactive, rich, visual resources. However, some publishers have struggled to translate these improvements into significant new revenue streams. Carolyn Morgan looks at the challenges and offers up some solutions.

Posted on: 03 February 2016

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The Mobile Takeover by Carolyn Morgan

Stats for mobile usage, particularly among the under 35s, are breathtaking. There is no doubt; mobile is taking over and publishers need to work out what to do about it. Carolyn Morgan has some pointers.

Posted on: 24 September 2015

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How to become an agile publisher by Carolyn Morgan

Digital device proliferation, demanding customers, technical challenges, disruptive competition, lack of visibility… No wonder, writes Carolyn Morgan, traditional publishers are feeling slightly dizzy.

Posted on: 28 May 2015

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How to launch a successful live event by Carolyn Morgan

Many publishers are venturing into live events – whether paid conferences or large scale paid or free exhibitions - as an additional source of revenue, providing their audience with live content and networking, and sponsors with the chance for face to face conversations with senior decision-makers. Carolyn Morgan has seven tips for making your live event a great success.

Posted on: 27 January 2015

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Breaking and remaking business media by Carolyn Morgan

On 22 October, at One Wimpole Street in London, the Information Industry Network held its Business Media Insights conference. Carolyn Morgan heard first-hand how the leading lights in the B2B world were successfully reimagining their businesses.

Posted on: 25 November 2014

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10 ways to grow your revenue per subscriber by Carolyn Morgan

With advertising revenues under increasing strain, subscription revenues have never seemed so attractive and, says Carolyn Morgan, the potential for making money out of your readers goes way beyond the subscription transaction itself.

Posted on: 23 September 2014

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10 ideas for innovating in your media business by Carolyn Morgan

The winners of the 2014 Media Innovation Awards were announced on 8 April at the Digital Media Innovation Conference, organised by the Information Industry Network. Carolyn Morgan trawls through the shortlist to see what lessons the rest of us can learn from these innovative publishers.

Posted on: 19 May 2014

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Media Innovation Awards 2014: The Photography Show by Carolyn Morgan

In March, Future launched The Photography Show at the NEC which attracted over 30,000 visitors. Carolyn Morgan talks to Matthew Pierce, Head of the Photography Group at Future, about how they went about staging such an ambitious event.

Posted on: 04 April 2014

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Media Innovation Awards 2014: The Drum by Carolyn Morgan

The Drum has reduced its dependency on print ad revenues by creating an eco-system of complementary products and services. Its publishers, Carnyx Group, join the Media Innovation Awards shortlist. Carolyn Morgan looks at what they’ve achieved.

Posted on: 28 March 2014

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Media Innovation Awards 2014: Green Star Media by Carolyn Morgan

Coals to Newcastle! Carolyn Morgan looks at how a Surrey-based publisher took a new basketball magazine to the US.

Posted on: 21 March 2014

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Why media businesses must innovate to survive by Carolyn Morgan

With circulations on traditional publications falling, and increasing competition for advertising, writes Carolyn Morgan, media owners need to think laterally about how to create more value from their content, expand to new markets, sell more services to their best customers and nurture their audience if they are to see revenue growth.

Posted on: 19 March 2014

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Media Innovation Awards 2014: Motor Sport by Carolyn Morgan

Motor Sport is the first publisher to join the 2014 Media Innovation Awards shortlist. Carolyn Morgan looks at the success the publisher has enjoyed with its magazine app.

Posted on: 28 February 2014

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Next generation digital magazines – insights from the 2013 DMAs by Carolyn Morgan

In November, the winners of the 2013 Digital Magazine Awards were announced. With entries from 41 countries, the awards are a good place to track the global trends in digital magazine publishing, writes Carolyn Morgan, one of the lead judges.

Posted on: 25 January 2014

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Publishing insights from across the pond by Carolyn Morgan

Looking outside your own market is always a smart way to get new ideas, as the chances are another publisher has already grappled with the same problem as you. Carolyn Morgan attended SIPA’s recent conference in Washington DC and flew back with lots of valuable insights.

Posted on: 22 September 2013

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Julie Harris - interview by Carolyn Morgan

WGSN Group CEO Julie Harris tells Carolyn Morgan about their recent successful move into the data arena, and why maths and magic is such a potent mix.

Posted on: 20 September 2013

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10 digital media trends you can’t ignore by Carolyn Morgan

As traditional publishing transitions to digital content, whether web, mobile, social, video, data, events or communities, so the rules of the game are changing, writes Carolyn Morgan.

Posted on: 13 September 2013

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Grow your live events - 21 ideas for publishers by Carolyn Morgan

SIIA UK brought together a group of event organisers on 4 September to listen to the experiences of Optimus Education and Newtrade Publishing, and swap their tips on developing profitable live events. Carolyn Morgan was taking notes.

Posted on: 06 September 2013

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Natasha Christie-Miller - interview by Carolyn Morgan

Natasha Christie-Miller, CEO EMAP, explains to Carolyn Morgan how they are applying quality B2B content and the latest approach to digital subscriptions to deliver an impressive rate of growth in a turbulent market.

Posted on: 30 August 2013

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Digital survival skills for publishers by Carolyn Morgan

Publishing has changed forever, writes Carolyn Morgan, and media owners will have to learn a whole new set of digital survival skills to thrive in a world of digital content – before brands, retailers, government and start-ups eat their lunch…

Posted on: 15 July 2013

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How digital is changing specialist media by Carolyn Morgan

Thanks to digital media, specialist publishers are gradually morphing into all round providers of services for targeted communities. The Specialist Media Insights research has been tracking this transition since 2010, with the support of InPublishing. Carolyn Morgan reports on this year’s findings.

Posted on: 07 July 2013

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Preview of Specialist Media Conference by Carolyn Morgan

Carolyn Morgan previews the presentations at next Wednesday’s conference at the British Library.

Posted on: 19 April 2013

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Media Pioneer Awards 2013: Big Data Republic by Carolyn Morgan

Carolyn Morgan applauds the latest addition to the 2013 Media Pioneer Awards shortlist – Big Data Republic; the successful launch of a B2B specialist community into a global growth sector.

Posted on: 12 April 2013

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Media Pioneer Awards 2013: Songlines by Carolyn Morgan

Songlines, the world music magazine, has been growing its flagship Songlines Music Awards, building new media partnerships and launching on tablet, writes Carolyn Morgan.

Posted on: 05 April 2013

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Media Pioneer Awards 2013: British Journal of Photography by Carolyn Morgan

The British Journal of Photography (BJP) has grown its readership worldwide twenty-five fold since launching its iPad app. App subscribers now surpass print subscribers by over 70%, and the app is frequently highlighted as "New & noteworthy" in Apple Newsstand. BJP's app is the latest addition to the 2013 Media Pioneer Awards shortlist, writes Carolyn Morgan.

Posted on: 22 March 2013

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A digital media road-map for publishers by Carolyn Morgan

Most media conferences these days tend to focus on describing the problems facing publishers and media businesses, rather than actually providing ideas on how their leaders can deal with it all. The Digital Media Strategies summit, organised by the Media Briefing, went some way towards addressing the latter. Carolyn Morgan sifted through the case studies and panel debates to put together a road-map for publishers.

Posted on: 18 March 2013

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The New Business Model for Specialist Publishing: an Expert View by Carolyn Morgan

As specialist publishing becomes more and more about reaching an audience across digital, live, social and print channels, so niche consumer and B2B publishers must rethink where their revenue comes from and how they grow their business. Carolyn Morgan interviews some of the speakers at the forthcoming Specialist Media Conference and identifies how they think the specialist publishing business model will change.

Posted on: 18 March 2013

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Media Pioneer Awards 2013: Rock Sound by Carolyn Morgan

The latest addition to the 2013 Media Pioneers shortlist, writes Carolyn Morgan, is independent music publisher Rock Sound, who have used Google Hangouts to grow both their online followers and their print copy sales.

Posted on: 15 March 2013

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31 digital publishing tips to grow your business by Carolyn Morgan

The Specialist Media Show ran its first fully online event in November, bringing together publishing and media experts from both sides of the Atlantic to share practical ideas. Carolyn Morgan listened in.

Posted on: 16 January 2013

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Why you can't ignore mobile - and how it changes all the rules by Carolyn Morgan

As yet, mobile is still a small part of magazine circulation. It is tempting for some publishers to claim that their audience don't buy iPads, or their advertisers won't pay, or it's still all too complicated and they're going to wait until the landscape is clearer. Err… this may be a risky strategy, writes Carolyn Morgan.

Posted on: 12 November 2012

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Why it's cool to be a data geek by Carolyn Morgan

Digital media, cloud crunching, analytics and the ability to marry up different data sources are revolutionising how media owners can measure who is reading what content, when, where and how often. Carolyn Morgan looks at the growing importance of data.

Posted on: 18 September 2012

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Specialist Media Conference 2012 by Carolyn Morgan

How can a niche publisher make sense of the opportunities around digital? With so many options, it can be hard to prioritise, especially when resources are limited. There was some welcome direction for independent publishers at the Specialist Media Conference last month, at ThinkTank, Birmingham, where innovative media people shared their experiences and war stories and suggested how to navigate the digital options. Carolyn Morgan summarises the main talking points.

Posted on: 07 July 2012

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InPublishing Tip 7 - Look outside your own market for inspiration by Carolyn Morgan

All publishers keep tabs on their own market, monitoring closely what their competitors, readers and advertisers are up to. This is entirely to be expected, but, writes Carolyn Morgan, it’s a good idea to investigate what strategies publishers in completely unrelated markets are adopting.

Posted on: 08 June 2012

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Top ten ideas from the Media Pioneers by Carolyn Morgan

Next week, at the Specialist Media Show on 24 May, the winners of the 2012 Media Pioneers are announced. Carolyn Morgan looks at some of the stand-out ideas from the shortlisted entries.

Posted on: 18 May 2012

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Media Pioneer: The Media Briefing by Carolyn Morgan

The latest addition to the 2012 Media Pioneer shortlist is The Media Briefing, built around an innovative content aggregation platform and adept use of social media, writes Carolyn Morgan.

Posted on: 11 May 2012

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Media Pioneer: Autism Eye by Carolyn Morgan

Autism Eye is the latest addition to the 2012 Media Pioneer Awards shortlist. Carolyn Morgan looks at their rapid journey from launch to growing international readership.

Posted on: 04 May 2012

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Media Pioneer: DIVE magazine by Carolyn Morgan

Carolyn Morgan looks at how DIVE magazine took the plunge from UK-centric print to digital freedom, and discovered a world of new ad revenues. A daring strategy from an independent publisher, earning a place on the Media Pioneers 2012 shortlist.

Posted on: 27 April 2012

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Media Pioneer: Mollie Makes by Carolyn Morgan

Mollie Makes is the latest addition to the 2012 Media Pioneer Awards shortlist. Carolyn Morgan looks at how the craft title turned social media into subscriptions.

Posted on: 19 April 2012

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Media Pioneer: Windpower Intelligence by Carolyn Morgan

Carolyn Morgan looks at how Windpower Intelligence, the latest addition to the 2012 Media Pioneer Awards shortlist, grew a six-figure subs revenue.

Posted on: 30 March 2012

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Media Pioneer: Blaze Publishing by Carolyn Morgan

For specialist publishers, writes Carolyn Morgan, the app store is a great channel for highly targeted niche content. Blaze Publishing has earned a place on the 2012 Media Pioneer Awards shortlist with its portfolio of iPad editions of shooting specials and bookazines.

Posted on: 23 March 2012

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Media Pioneer: Singletrack by Carolyn Morgan

Singletrack is an independent magazine and website for mountain biking enthusiasts. They have been shortlisted, Carolyn Morgan writes, for the 2012 Media Pioneer Awards for their subscriptions success, focused on their print magazine.

Posted on: 09 March 2012

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Building a gate in the wall by Carolyn Morgan

In the last year, writes Carolyn Morgan, a wide range of publishers have been experimenting with paid content, and the old image of an impenetrable barrier with unseen goodies on the far side, has been replaced by an enticing open gate with a glimpse of the content beyond – or even a few tasty morsels laid out for passers by to sample.

Posted on: 09 March 2012

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