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Articles by Ciar Byrne

Story Time by Ciar Byrne

Recognising the increased demand from advertisers for content marketing solutions, some publishers have set up dedicated in-house agencies to devise and deliver native advertising campaigns. Ciar Byrne talks to ESI Media’s Jon O’Donnell and Charlie Edelman about their new creative unit, launched in the autumn.

Posted on: 03 February 2017

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Look – the new brand strategy by Ciar Byrne

In September, Look unveiled a new brand strategy built around four content pillars and a belief that the brand had to be everywhere its audience was. Ciar Byrne talks to some of the key players behind the new strategy.

Posted on: 27 November 2016

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Incisive’s root & branch rebuild by Ciar Byrne

It sometimes seems there are all too few good news stories in publishing these days. So the tale of Incisive Media’s award-winning twelve-month project to rebuild its digital platforms makes a refreshing change, writes Ciar Byrne.

Posted on: 03 October 2016

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Campaign reinvented by Ciar Byrne

In May, Haymarket brought its Brand Republic, Marketing and Media Week brands together under the Campaign umbrella. Claire Beale and Adrian Barrick explain to Ciar Byrne how and why four became one.

Posted on: 27 July 2016

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Jeff Moriarty - interview by Ciar Byrne

Over the past year, Johnston Press has been relaunching the websites of its major regional titles and the early indicators, in terms of traffic and ad revenue, are encouraging. Ciar Byrne talks to Jeff Moriarty, chief digital and product officer, about their strategy.

Posted on: 03 June 2016

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Porter – aiming high by Ciar Byrne

When Net-a-Porter decided to launch a magazine, it assembled an experienced and talented publishing team with the express purpose of producing a great fashion magazine. As Porter celebrates its first birthday, Ciar Byrne talks to Tess Macleod Smith about the online retailer’s publishing strategy.

Posted on: 25 March 2015

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Grazia’s multi-platform strategy by Ciar Byrne

You can’t read an iPad in the bath and you can’t watch a video in print, yet readers want to read and view content where, when and how they like, so an integrated well thought through multi-platform strategy is essential. Ciar Byrne looks at the evolving offering of fashion weekly, Grazia.

Posted on: 19 March 2014

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Private Eye: a print success story by Ciar Byrne

The circulation of Private Eye has been growing these past ten years. This is no print + web sleight of hand; the growth is all print. Is Private Eye the exception that proves the rule, asks Ciar Byrne, or can the rest of our digitally obsessed industry learn something from them?

Posted on: 25 January 2014

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Sun+: will it take off? by Ciar Byrne

In August, The Sun put up a paywall around its website, with the launch of Sun+. Unsurprisingly, site traffic plummeted, but will the new content package on offer entice enough Sun readers to open their wallets? Ciar Byrne joined the early subscribers to size up the new offering.

Posted on: 30 November 2013

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Mike Perlis - interview by Ciar Byrne

A lot of publishers are struggling over their strategic direction. One that does not appear to be is Forbes, which is enjoying continued success in print combined with rapidly growing digital advertising revenues. Ciar Byrne talks to Forbes CEO Mike Perlis about their successful publishing strategy.

Posted on: 23 July 2013

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