Skip to: Navigation | Content | Footer

Commercial direction

FT launches FT Marketing Services

The Financial Times yesterday announced the launch of FT Marketing Services, a new end-to-end commercial offering from the FT Group.

Author: News Desk

Posted on: 09 May 2018 06:54

Comments

Incisive launches content marketing arm

Incisive Media, the B2B media and events business, has announced its content marketing division, Incisive Works, which will provide ‘out of the box’ marketing support, all the way to complete content strategies.

Author: News Desk

Posted on: 23 April 2018 07:24

Comments

Mail and Metro merge commercial teams

This week, the newly unified Mail and Metro commercial teams officially come together and begin serving the market as one advertising sales function, under the new name Mail Metro Media.

Author: News Desk

Posted on: 04 April 2018 16:43

Comments

FT receives brand safety and anti-ad fraud accreditation

The Financial Times is among the first news organisations to be accredited by the Joint Industry Committee for Web Standards (JICWEBS) for its commitment to brand safety and online ad fraud.

Author: News Desk

Posted on: 29 March 2018 07:02

Comments

News UK launches Social Amp

News UK’s commercial division The Bridge is to launch a new tool that takes brands’ social content and amplifies it across The Sun, The Times and The Sunday Times’ websites and social channels.

Author: News Desk

Posted on: 20 February 2018 06:48

Comments

Brides announces event partnership with Ocean Media

Brides magazine has announced they will partner with Ocean Media Group to deliver the next Brides The Show event, the luxury bridal show.

Author: News Desk

Posted on: 31 January 2018 07:12

Comments

Guardian launches Ad Manager

The Guardian has developed Ad Manager - a self service ad tool for small and medium sized businesses in the UK, which launched yesterday in beta.

Author: News Desk

Posted on: 27 September 2017 07:29

Comments

Condé Nast launches branded content studio

Condé Nast Britain Digital has announced the launch of Stories, its newly titled branded content studio.

Author: News Desk

Posted on: 03 July 2017 08:47

Comments

Archant launches new customer website - Archant Hub

Archant’s Trade Marketing department has launched Archant Hub - a new central public-facing location for all Archant marketing collateral.

Author: News Desk

Posted on: 02 May 2017 07:00

Comments

DC Thomson launches DC Thomson Connect

DC Thomson, publishers of the Sunday Post, The Press and Journal and The Courier, has launched a new commercial team.

Author: News Desk

Posted on: 24 March 2017 06:34

Comments

MailOnline launches branded video player

MailOnline yesterday announced the launch of Branded Video, a new sponsored video player that will give clients prime position, in the middle of its popular ‘sidebar of fame’.

Author: News Desk

Posted on: 16 February 2017 08:30

Comments

The Guardian launches ‘Hosted by the Guardian’

The Guardian is launching a brand new platform for advertiser created content - ‘Hosted by the Guardian’ which forms part of theguardian.com.

Author: News Desk

Posted on: 14 December 2016 07:29

Comments

FT expands property coverage

The Financial Times is investing in its FT Property Listings brand with new editorial content and a new website as a result of strong demand for its property coverage, says the company.

Author: News Desk

Posted on: 09 November 2016 07:21

Comments

Archant launches new targeted display solution

Archant has expanded its commercial offering by launching GoTarget Display, a new targeted advertising solution.

Author: News Desk

Posted on: 08 November 2016 06:42

Comments

The Atlantic announces new ad-blocker strategy

Starting this week, The Atlantic will offer visitors using an ad or script blocker two options: to whitelist TheAtlantic.com, or purchase a new ad-free subscription to the site.

Author: News Desk

Posted on: 18 October 2016 07:32

Comments

Bloomberg expands its Marketing Services Capabilities

Bloomberg Media has announced expanded marketing services capabilities, hiring agency veteran Steven Feuling from Dentsu Aegis Network to lead a strategic effort to become the leading partner to B2B clients around the world and those aiming to reach a premium audience.

Author: News Desk

Posted on: 10 October 2016 07:45

Comments

Guardian launches Guardian Programmatic Audiences

Guardian News & Media has partnered with Eurostar and iProspect to launch ‘Guardian Programmatic Audiences’ - a ground breaking data proposition, which introduces premium publisher audience targeting to the programmatic marketplace, says the Guardian.

Author: News Desk

Posted on: 04 October 2016 09:00

Comments

ESI Media launches Story Studio

ESI Media has announced the launch of Story Studio, its dedicated commercial content creation team.

Author: News Desk

Posted on: 04 October 2016 07:19

Comments

Hearst Magazines UK makes changes to its senior commercial team

Hearst Magazines UK has made changes to its commercial team which are designed to drive growth in key areas of its business.

Author: News Desk

Posted on: 21 September 2016 10:46

Comments

Archant launches media auctions for The New European

Archant has announced that it is opening up commercial space on The New European for a number of media auctions, on the back of the pop up newspaper’s extended publication run.

Author: News Desk

Posted on: 12 August 2016 07:55

Comments

Incisive extends ad-blocking initiative

Incisive Media has accelerated its ad performance program with the roll-out of anti-ad blocking technology on its asset management brands Investment Week and Professional Adviser.

Author: News Desk

Posted on: 11 August 2016 07:38

Comments

Mail strikes data-only deal with Infectious Media

Mail Brands UK has agreed a landmark data-only deal with specialist programmatic agency Infectious Media, underlining the quality and scale of MailOnline’s first party data, says the company.

Author: News Desk

Posted on: 27 July 2016 06:50

Comments

Guardian launches ‘Pulse’

Guardian News & Media is launching ‘Pulse’ - a brand new real-time programmatic proposition that targets the Guardian’s most engaged users on current and surging content.

Author: News Desk

Posted on: 25 July 2016 12:00

Comments

Metro provides new offering for advertisers with improved app

Metro yesterday launched a refreshed version of its digital edition app, which it says will provide a unique opportunity for advertisers.

Author: News Desk

Posted on: 21 June 2016 07:06

Comments

Immediate Media launches creative and content studio

Immediate Media Co yesterday unveiled Imagine, its new creative and content studio formed to deliver innovative, audience-led solutions for commercial partners.

Author: News Desk

Posted on: 17 June 2016 08:11

Comments

Pangaea Alliance announces The Week as new inventory partner

The Week is joining the Pangaea Alliance from June, and will sit alongside the Guardian, FT, The Economist and others, in one global programmatic proposition.

Author: News Desk

Posted on: 06 June 2016 07:14

Comments

Bloomberg introduces Kinection

Bloomberg Media's Global Chief Revenue and Client Partnerships Officer Paul Caine this week announced the formation of Kinection, the company's newly imagined and expanded custom content studio.

Author: News Desk

Posted on: 05 May 2016 06:56

Comments

News UK Commercial relaunches as The Bridge

News UK Commercial is relaunching as The Bridge, a refocused commercial offering that will bring together the company’s data, creativity and insight resources in one place to help clients more effectively reach News UK’s valuable audiences.

Author: News Desk

Posted on: 18 April 2016 08:07

Comments

Guardian to consider preventing access if ad-blocking proliferates

The chief executive of the parent company of the Guardian has said the newspaper would consider preventing readers from accessing its content if take-up of ad-blocking software becomes widespread.

Author: News Desk

Posted on: 14 April 2016 06:35

Comments

V3 takes ‘hearts and minds’ approach to ad blocking

V3.co.uk has trailblazed Incisive’s response to the rise of ad blocking by deploying an anti-blocking solution to combat this issue.

Author: News Desk

Posted on: 14 April 2016 06:23

Comments

FT introduces multimedia content for advertising clients

The Financial Times has further developed its FT² content marketing suite with a new form of Paid Post.

Author: News Desk

Posted on: 08 April 2016 08:03

Comments

Johnston Press partners with weliketowork.com

Johnston Press yesterday announced a new partnership with on-demand staffing platform weliketowork.com, with the publisher’s nationwide Jobstoday recruitment website.

Author: News Desk

Posted on: 24 March 2016 07:16

Comments

Time Inc UK Advertising launches The Foundry

Time Inc UK Advertising has launched The Foundry, responsible for the delivery of innovative content-led marketing solutions for Time Inc UK’s commercial partners.

Author: News Desk

Posted on: 29 February 2016 13:08

Comments

Hearst launches Shared Spaces

Hearst Magazines UK has introduced Shared Spaces in the UK. A new digital advertising product which enables commercial partners to inhabit the same spaces as editorial content, Shared Spaces has been a key revenue driver for Hearst since its launch in the US in January 2014, says Hearst.

Author: News Desk

Posted on: 19 January 2016 06:14

Comments

FourFourTwo and Haymarket Network launch Football Inc.

FourFourTwo and Haymarket Network have launched Football Inc., a bespoke football agency service designed to work with any stakeholder in the world’s most popular game.

Author: News Desk

Posted on: 30 November 2015 08:10

Comments

Guardian launches Response+ Assured

Guardian News & Media is launching ‘Response+ Assured’, a new premium programmatic product, which guarantees that 100% advertisers’ spend will be viewed by real people, and is available now in the UK.

Author: News Desk

Posted on: 24 November 2015 07:06

Comments

Johnston Press unveils local native advertising proposition

Johnston Press yesterday announced the official launch of Voice Local, a native advertising proposition designed to connect brands and local enterprises with their consumers, following a successful three-month pilot.

Author: News Desk

Posted on: 18 November 2015 08:01

Comments

Bloomberg Media EMEA announces new suite of Ad Tech Tools

Bloomberg Media has today announced a range of ad tech tools, providing commercial partners in EMEA with what it describes as a best-in-class technology suite to reach a high-value audience with the right content in the smartest and most effective way yet.

Author: News Desk

Posted on: 21 October 2015 14:00

Comments

New Caravan and Motorhome classifieds launches

Haymarket’s Caravan Group has announced the launch of its new bespoke classifieds solution for Practical Caravan and Practical Motorhome.

Author: News Desk

Posted on: 14 October 2015 07:31

Comments

FT launches content marketing suite FT²

The Financial Times yesterday announced the launch of FT² (FT Squared), bringing together a suite of content marketing products under one brand.

Author: News Desk

Posted on: 29 September 2015 06:46

Comments

Time Inc UK puts film into focus

Time Inc UK today reveals a new dedicated advertising film division, fundamentally changing its approach to better serve the film industry and putting film at the very heart of the business.

Author: News Desk

Posted on: 26 August 2015 16:06

Comments

New York Times to launch Mobile Moments

The New York Times yesterday announced plans to launch a new type of innovative mobile advertising this autumn that will focus on key moments of a user’s day when Times journalism is particularly helpful in keeping readers informed and inspired.

Author: News Desk

Posted on: 05 August 2015 07:57

Comments

NME to publish last bumper paid issue before it moves to free

The final paid-for issue of NME's weekly magazine will be a bumper commemorative special, with a cover date of 1 August, taking a nostalgic look back at the greatest moments from NME's 63 year history.

Author: News Desk

Posted on: 14 July 2015 06:32

Comments

New York Times to open T Brand Studio in London

The New York Times yesterday announced that T Brand Studio, its creative marketing agency, is expanding to London to offer international clients access to its content marketing services expertise and “Paid Post” native advertising platform.

Author: News Desk

Posted on: 09 July 2015 07:38

Comments

Trinity Mirror merges North East websites

Trinity Mirror is merging two North East websites to capitalise on audience growth.

Author: News Desk

Posted on: 09 July 2015 07:04

Comments

Time Inc. UK announces major brand transformation for NME

NME announces the latest stage in its evolution as an audience-first global media business.

Author: News Desk

Posted on: 07 July 2015 09:45

Comments

The National unleashes ‘Tiny’

Media sales proposition The National has launched its #Expectbigthings campaign by unleashing ‘Tiny’, the Yorkshire Terrier, upon London’s advertising agencies.

Author: News Desk

Posted on: 12 June 2015 07:20

Comments

FT rolls out ‘cost per hour’ advertising metric at IAA conference

The Financial Times yesterday announced the launch of a new digital advertising metric, ‘cost per hour’ (CPH).

Author: News Desk

Posted on: 19 May 2015 07:37

Comments

Dennis Digital restructures team to focus on agencies

Dennis Publishing’s digital commercial operation has remodelled its structure to focus on core agency groups.

Author: News Desk

Posted on: 06 May 2015 07:13

Comments

Bauer Media’s New Adventure: A Cultural Creative Agency

Bauer Media is launching Adventure, a cultural creative agency, with the capabilities to create, produce and deliver campaigns with deep cultural resonance for brands, says the company.

Author: News Desk

Posted on: 17 April 2015 07:01

Comments

<< previous page
1-50 of 63
1, 2

Find out more about

Featured job

Advertising & Commercial Lead
Salary: Competitive
Iceberg Press
Croydon

Featured in InPublishing Jobs

InPub Weekly: Sign-up

Click here to sign up for our free weekly email newsletter:

Sign up now!

Magazine registration