Native – it’s all about Trust
Two of the sessions at October’s FIPP World Congress were given over to native advertising. In one, Jesper Laursen of the Native Advertising Institute, revealed the findings of some recent research and in the other, Carla Faria, director of The Foundry (Time Inc UK’s native studio) gave delegates her four golden rules for native success. James Evelegh took notes.
Posted on: 30 November 2017