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5 top tips for creating a skill for Amazon Echo by Ben Tyler

Many of us have new-found companions. Siri, Alexa and the rest are willing and able to entertain, inform and generally make themselves useful. How do publishers get in on the act? The App Lab’s Ben Tyler has some useful advice if you’re thinking about creating a skill for Amazon Echo’s Alexa.

Posted on: 15 March 2017

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8 Types of Content New Magazines Should Publish to Instagram by Amanda MacArthur

If the secret of effective marketing and distribution is being where your prospective readers are, then don’t ignore Instagram. With 500 million users worldwide, there are opportunities aplenty for publishers, writes Amanda MacArthur.

Posted on: 03 February 2017

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5 top tips for creating engaging branded video by Pete Fergusson

Your audience expects video. It is often the quickest, most engaging and compelling way to tell a story. The demand for video is increasing, with a recent white paper by Cisco predicting that 75% of all mobile traffic will be video by 2020. Pete Fergusson, former head of commercial video at The Telegraph, now CEO at Nemorin Creative Film & Video, shares his dos and don’ts for creating great branded video content.

Posted on: 05 October 2016

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9 Keys to Creating a Facebook Strategy for Your New Magazine by Amanda MacArthur

About to launch a new consumer magazine, and keen to get the word out? One of the best ways of doing this is via Facebook, writes Amanda MacArthur. A well thought through and executed Facebook strategy could make all the difference to your new magazine’s chances of success.

Posted on: 03 October 2016

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