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Interviews

Be needed! by Meg Carter

B2B media companies are increasingly focused on becoming essential business partners to their clients. As Econsultancy’s Ruth Mortimer tells Meg Carter, it’s all about being a need-to-have rather than a might-like.

Posted on: 24 July 2018

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Events: no longer an add-on by Ciar Byrne

Events used to be a nice add-on for magazines; an annual awards ceremony, for instance, photographed for the back pages, and giving readers a glimpse into a world they couldn't hope to enter. Now, as Hearst’s Victoria Archbold tells Ciar Byrne, they are at the very core of brands and readers are invited to come on in, whether in person or via social media.

Posted on: 24 July 2018

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Reinventing the Post by Ray Snoddy

As the Sunday Post approached its centenary year in 2014, its circulation was in trouble. It had an ageing readership and the newspaper was simply not registering with many Scots. Part of the answer, as Richard Prest tells Ray Snoddy, was to make the paper more relevant by investing in hard-hitting investigative journalism.

Posted on: 24 July 2018

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A Higher Calling by Ray Snoddy

Newspaper publishing is special. It’s not like widget-making. An independent and inquisitive press is often the difference between a free society and an autocratic one. Miami Herald publisher Alexandra Villoch talks to Ray Snoddy about her deep sense of purpose.

Posted on: 22 May 2018

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Data-led journalism by Nick Turner

With the right skills, seemingly impenetrable datasets can be turned into a treasure trove of great stories. Trinity Mirror has a particularly active data unit, that produces hundreds of stories for papers across the group. Nick Turner talks to its head, David Ottewell.

Posted on: 22 May 2018

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Family values by Meg Carter

Family – Shortlist Media’s content studio – has made a big impact on the publisher since it launched in 2016. Meg Carter talks to CMO Sophie Robinson about how it is driving growth across the business and even creating brand work to run on third party platforms.

Posted on: 22 May 2018

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Get out of the office and talk to people by Steve Dyson

While the regional media sector continues to struggle with falling revenues, Aasma Day proudly leads a team of investigative journalists for Johnston Press. Steve Dyson reports.

Posted on: 22 May 2018

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New revenue streams by Ciar Byrne

Mark Allen Group is a big believer in print… and a big believer in digital too! As Matt Cianfarani tells Ciar Byrne, digital publishing is opening up lucrative new revenue streams for the group’s healthcare titles.

Posted on: 22 May 2018

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Journalists of the world, unite! by Steve Dyson

Fighting for more pay, better conditions and fewer job cuts will never go out of fashion according to Chris Morley, of the National Union of Journalists. Steve Dyson reports.

Posted on: 27 March 2018

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Onwards and upwards by James Evelegh

It’s all in the mind. In the publishing world, it’s too easy to see only the challenges and to lose sight of the many opportunities. As Paul Lomax tells James Evelegh, the key to a successful publishing future is to eschew legacy thinking, embrace growth and to launch new things.

Posted on: 27 March 2018

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Political with a small ‘p’ by Ciar Byrne

In its 190 year history, The Spectator has never sold more copies than it’s doing now. As editor Fraser Nelson tells Ciar Byrne, the secret is not banging on about politics but serving up an eclectic range of writers and features and, importantly, getting the print / digital mix right.

Posted on: 27 March 2018

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Refinery29 – for the millennial-minded woman by Mary Hogarth

In 2005, four friends in New York set up a digital media and entertainment company for young women. Today, Refinery29 has more than 450 employees and claims a global audience footprint of 550 million. Mary Hogarth talks to Sarah Raphael and Gillian Orr about the challenges of bringing the brand to the UK market.

Posted on: 27 March 2018

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The Greater Good by Meg Carter

Articulating a noble mission statement and having a clearly defined direction of travel, helps motivate your teams and … drive commercial success. New BMJ CEO Peter Ashman talks Meg Carter through his first year in charge.

Posted on: 27 March 2018

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Open to new ideas by Meg Carter

Such is the rate of change in digital marketing, that there is no blueprint or template for marketers to follow. The key, as New Scientist’s Chloe Thompson tells Meg Carter, is to be constantly trying and testing new things.

Posted on: 01 February 2018

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VR: staying ahead of the curve by Ciar Byrne

VR is one of those technologies that keeps appearing on next-big-thing lists, yet, as Francesca Panetta tells Ciar Byrne, the tech is still in its infancy. By investing in VR now, the Guardian is making sure it’ll be a long way along the learning curve by the time VR really takes off.

Posted on: 01 February 2018

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A balancing act by Ray Snoddy

On top of the usual challenges every editor has to face, the Belfast Telegraph’s Gail Walker also has Northern Ireland’s troubled history and sectarian politics to deal with. As she tells Ray Snoddy, the job involves “a thousand little calibrations a day” to get the mix just right.

Posted on: 30 November 2017

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Adapt and invest to prosper by Steve Dyson

Earlier this year, Trinity Mirror asked former executive Mark Hollinshead to review how it should tackle increasingly tough advertising markets. Steve Dyson reports on his findings.

Posted on: 30 November 2017

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Hello! – Friend to the Stars by Ciar Byrne

One year off its thirtieth birthday, the UK edition of Hello! is holding up well at the newsstand and developing its digital offering too. As Rosie Nixon and Kevin Petley explain to Ciar Byrne, the secret of their success is remaining true to their brand values.

Posted on: 30 November 2017

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Less is more by Meg Carter

In April, a management buyout at Incisive Media ushered in a new era for the 23-year-old B2B company. CEO Jonathon Whiteley tells Meg Carter that focusing on fewer sectors, but in greater depth, is the future of B2B media.

Posted on: 30 November 2017

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All change at Condé by Meg Carter

Condé Nast Britain will end 2017 in very different shape to how it started the year. New faces at the top, new structures, new ways of doing things. As new MD Albert Read tells Meg Carter, it’s all about getting the company ready for the future.

Posted on: 26 September 2017

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How does your Garden grow? by Robyn Bechelet

The October issue sees a refreshed design for The Garden magazine – delivered ‘free’ to members of the Royal Horticultural Society. Robyn Bechelet meets editorial chief Chris Young to assess how the publishing team is delivering the society’s vision.

Posted on: 26 September 2017

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Man vs Robot by Ray Snoddy

The automation of certain news gathering tasks has long been talked about, but recently has come one step closer to reality with a new initiative at the PA, funded by Google. Will robots take over the newsroom, Ray Snoddy asks PA editor-in-chief, Pete Clifton.

Posted on: 26 September 2017

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Vertically focused by Ciar Byrne

Sometimes it’s the simplest insights that make the biggest difference. As Milton Elias tells Ciar Byrne, realising that most people hold their smartphones vertically has led to a significant reappraisal of News UK’s video offering.

Posted on: 26 September 2017

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An American In London by Ciar Byrne

Betsy Fast, recently arrived from the US, is Hearst UK’s new executive director of digital editorial strategy. As she tells Ciar Byrne, the UK lags a little way behind the US in terms of digital transformation, but that that presents a huge opportunity!

Posted on: 27 July 2017

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Exceeding expectations by Ray Snoddy

Chief executives are not paid to be downbeat. Visionary, forward-looking, over-achieving is what it’s all about. As the Guardian’s David Pemsel tells Ray Snoddy, having embarked on a three-year plan, they are well ahead of where they thought they’d be and there are lots of exciting plans – including a new tabloid edition – in the pipeline.

Posted on: 27 July 2017

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Putting culture first by Meg Carter

Faversham House, the Sussex-based B2B media group, has been around since the 60s. Since a 2010 MBO, the company has put great emphasis on rationalising its brand portfolio and getting its company culture absolutely right. Chief Executive Amanda Barnes tells Meg Carter why.

Posted on: 27 July 2017

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The Voice of Manchester by Peter Sands

On 22 May, a terrorist detonated his bomb amongst the crowds leaving an Ariana Grande concert in Manchester. 22 people were killed and many more injured. Not unsurprisingly, the tragedy became one of the biggest news stories of the past decade. The demand for information was huge and many turned first to the Manchester Evening News. Peter Sands talks to editor Rob Irvine about his paper’s coverage.

Posted on: 27 July 2017

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BBC History Magazine – embracing the new by Mary Hogarth

BBC History Magazine is achieving sustained growth across the brand. Editor Rob Attar talks to Mary Hogarth about leading the way in digital subscriptions and why regular podcasts are crucial.

Posted on: 25 May 2017

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House & Garden – showing no signs of ageing by Ciar Byrne

As it celebrates its 70th birthday, the Condé Nast title is busily adding followers and garnering likes on social media and experimenting with brand extensions. Yet, as Hatta Byng and Kate Slesinger tell Ciar Byrne, print is still where the heart is.

Posted on: 25 May 2017

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Tackling the headwinds by Ray Snoddy

The press has a long list of challenges, from Section 40 to Google and Facebook hoovering up all the digital ad spend. Ashley Highfield tells Ray Snoddy how the News Media Association is working to tackle those challenges.

Posted on: 25 May 2017

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The press baron returns by Steve Dyson

After 120 years in publishing, the baronial Iliffe family lost its local newspapers in a complex merger deal. Now heir apparent Edward Iliffe is building a new press kingdom from scratch. Steve Dyson reports.

Posted on: 25 May 2017

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There’s No Business Like Show Business by Meg Carter

One publisher that has taken up the events challenge with great gusto is Mark Allen Group whose events division has grown ten-fold over the past couple of years. Its MD, Ed Tranter, tells Meg Carter the secrets of putting on a successful show.

Posted on: 25 May 2017

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Why the FT has the best website by Nick Turner

Two years in the making and using a highly collaborative design approach, the FT’s new website has swept all before it in terms of industry awards. Nick Turner talks to Mark Alderson about their priorities and strategy.

Posted on: 25 May 2017

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Beauty direct by Ciar Byrne

As publishers seek to reinvent their business models, it’s a good idea to play to existing strengths. In the case of Time Inc UK, this meant focusing on the beauty market, where their editorial and commercial expertise has helped underpin two exciting new e-commerce ventures. Ciar Byrne reports.

Posted on: 28 March 2017

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Greg Witham by Meg Carter

The recent past of global news brand Newsweek has been chequered to say the least. Variously, sold, merged, redesigned, closed and then relaunched by new owners IBT Media, it’s been back on our shelves for the past couple of years. As chief operating officer Greg Witham tells Meg Carter, the new publishers have got ambitious print and digital plans for the title.

Posted on: 28 March 2017

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Hugo Dixon by Ray Snoddy

Fakery, distortion and misrepresentation found a new name in 2016 - ‘fake news’. Last year’s two big elections saw a poisoning of public discourse, as election protagonists, their shadowy online backers and highly partisan media outlets created, perpetuated and amplified a tsunami of lies and half-truths. Ray Snoddy meets one man who swam against the tide – Hugo Dixon.

Posted on: 03 February 2017

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Ken Finlayson by Meg Carter

With an approximate 65 million sets of teeth to look after, UK dentistry is a robust and valuable sector, less susceptible than many others to digital disruption. One of the publishers servicing dentists is FMC, set up by Ken Finlayson in 1995. Meg Carter talks to Ken about the challenges he faces in an extremely competitive market.

Posted on: 03 February 2017

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Story Time by Ciar Byrne

Recognising the increased demand from advertisers for content marketing solutions, some publishers have set up dedicated in-house agencies to devise and deliver native advertising campaigns. Ciar Byrne talks to ESI Media’s Jon O’Donnell and Charlie Edelman about their new creative unit, launched in the autumn.

Posted on: 03 February 2017

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Terri White by Mary Hogarth

From features assistant on Woman & Home magazine to editor of ShortList in six years is an amazing feat. Terri White, now editor-in-chief of Empire, shares some of the pivotal lessons she’s learned with Mary Hogarth along with her vision for the future.

Posted on: 03 February 2017

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The audience comes first by Steve Dyson

He has successfully launched a national newspaper. But he’s also axed scores of regional journalists’ jobs. Steve Dyson asks Matt Kelly about his new life at Archant.

Posted on: 03 February 2017

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David Pemsel - interview by Meg Carter

The Guardian has for some time been at the forefront of digital publishing, the standard-bearer of open access web content. With digital revenue and reach growing, the outlook looked bright, until advertising revenues hit the buffers in 2015. Since then, as David Pemsel tells Meg Carter, the publisher has embarked on a major rethink.

Posted on: 27 November 2016

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Look – the new brand strategy by Ciar Byrne

In September, Look unveiled a new brand strategy built around four content pillars and a belief that the brand had to be everywhere its audience was. Ciar Byrne talks to some of the key players behind the new strategy.

Posted on: 27 November 2016

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“It’s Exciting to be an Online Journalist” by Steve Dyson

Print may be declining, but two freshly-qualified journalists are still excited about their new regional media careers. Steve Dyson finds out why.

Posted on: 03 October 2016

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Alexandra Shulman – interview by Mary Hogarth

It’s a big year for Alexandra Shulman, editor-in-chief of Vogue – marking the title’s centenary and publishing her book to celebrate 25 years as editor. Alexandra talks to Mary Hogarth about her editorship and why the beloved print magazines will not die.

Posted on: 03 October 2016

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Incisive’s root & branch rebuild by Ciar Byrne

It sometimes seems there are all too few good news stories in publishing these days. So the tale of Incisive Media’s award-winning twelve-month project to rebuild its digital platforms makes a refreshing change, writes Ciar Byrne.

Posted on: 03 October 2016

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Lawson Muncaster - interview by Ray Snoddy

City A.M. has become a regular sight on the streets of London over the past decade. Despite a recession, continued digital disruption and now Brexit, it’s still standing, but not yet profitable. As Lawson Muncaster tells Ray Snoddy, a profitable 2017 is the top priority.

Posted on: 03 October 2016

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Rebecca Nicholson - interview by Meg Carter

Mainstream media is forever obsessing over the youth of today; not so much what they’re up to, although that does fill useful column inches, but how to get them engaged with their output. One media organisation for whom this comes quite naturally is Vice Media. Meg Carter talks to its newish editor-in-chief, Rebecca Nicholson.

Posted on: 03 October 2016

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Campaign reinvented by Ciar Byrne

In May, Haymarket brought its Brand Republic, Marketing and Media Week brands together under the Campaign umbrella. Claire Beale and Adrian Barrick explain to Ciar Byrne how and why four became one.

Posted on: 27 July 2016

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Reid Holland - interview by Meg Carter

Hearst’s marketing and circulation department has had a particularly busy couple of years. As Reid Holland tells Meg Carter, a root and branch restructure followed by a radical strategy overhaul for one of its leading titles, has yielded some very positive results.

Posted on: 27 July 2016

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Sir Alan Moses – interview by Ray Snoddy

One of the toughest jobs in publishing is held by a lawyer, or to be more precise, a high court judge. Sir Alan Moses, chairman of IPSO, has to deal with a sceptical public, an unbiddable press and a determined pressure group, not to mention a rival regulator. Sir Alan talks press regulation with Ray Snoddy.

Posted on: 27 July 2016

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