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Articles by James Evelegh

The Profit Principle by James Evelegh

One word that came up repeatedly in the meeting with Warners Distribution was ‘profit’ – not their own, but that of their publishing clients. Too many distribution strategies are focused on one outcome: increased sale, but with little regard to cost. As Stephen Warner and his team tell James Evelegh, ‘profit’ is their defining characteristic.

Posted on: 25 May 2017


Be radical, be disruptive by James Evelegh

In March, the AOP held one of its regular forum events, this one entitled: ‘The Content Creator & The User’. One of the keynotes was given by Christian Broughton, editor of the Independent, who advised the audience to embrace all things digital. James Evelegh was taking notes.

Posted on: 25 May 2017


Tell us what we don’t know by James Evelegh

Publishers love the killer insight – that nugget of knowledge that propels a step-change in performance. As James Ormiston, managing director of subscriptions bureau Circdata, tells James Evelegh, having the data infrastructure and analysts in place to deliver deep level insights to their publishing clients is one of the things he’s most proud of.

Posted on: 28 March 2017


Customer First! by James Evelegh

At the end of November, the PPA held its annual Customer Direct Conference in London. The theme of the day was the customer journey. James Evelegh was there.

Posted on: 03 February 2017


Why events are good, and tips for doing them well by James Evelegh

The PPA held its annual Independent Publisher Conference in early December at the Park Plaza Riverbank in London. One of the most interesting sessions of the morning was a panel discussion that explored ‘Strategies To Deliver Engaging And Profitable Events’. James Evelegh was taking notes…

Posted on: 20 December 2016


Copy placement comes of age by James Evelegh

Copy placement is now so much more than getting a copy of your title from A to B. As Gold Key Media’s Chris Horn tells James Evelegh, it is now a highly creative, data driven activity that utilises new technology to deliver a host of valuable benefits to publishers, their commercial partners and the venues themselves.

Posted on: 27 November 2016


Finding the time to grow by James Evelegh

To slightly misquote Thomas Edison, growth is one percent inspiration and ninety-nine percent perspiration. In short, you’ve got to put the hours in, but what happens if you’re so bogged down with managing the here and now, that you have no spare hours to put in? As Publishing Software Company’s Laurence and Stephanie Cope tell James Evelegh, streamlining your ad management processes could be the key to unlocking your growth potential.

Posted on: 03 October 2016


Don’t kill the goose that lays the golden egg by James Evelegh

Two trends underpin the global newspaper market today: sales of print newspapers are in decline but revenue from print far outstrips that from digital. Should publishers axe their print operations and focus on digital or should they nurture print and aim to make it a long term part of a genuinely multi-platform publishing strategy? As UPM’s Anu Ahola tells James Evelegh, her company believes passionately in a profitable future for print.

Posted on: 03 October 2016


Don’t employ bores – and other pearls of wisdom by James Evelegh

On 12 May, the PPA held its annual festival in London. The Marcus Morris Lecture, now an annual fixture at the event, was given by Condé Nast MD Nicholas Coleridge, who listed his ‘seven deadly sins of magazine publishing’ and his ‘seven golden rules for survival’. James Evelegh listened intently.

Posted on: 03 June 2016


Newssolutions prints mags too! by James Evelegh

When it comes to printing, newspapers and magazines have always seemed a bit like chalk and cheese. They might both use paper and ink, but otherwise they’re completely different. Not anymore! As Newssolutions’ Tracey Hart and Steve Whitehead tell James Evelegh, their state of the art newspaper printing press at Knowsley is ready and waiting to print your… magazine.

Posted on: 03 June 2016


Punching above your weight! by James Evelegh

Lack of IT resource is a frequent gripe of the small and medium size publisher. They produce great content for a loyal audience but below-par digital publishing platforms, often developed in-house, are inhibiting growth. But as Abacus e-Media’s Ian Eckert and Dan Murphy tell James Evelegh, help is at hand…

Posted on: 03 June 2016


Mobile: there’s a new kid on the block! by James Evelegh

At a time of great change in the mobile marketplace, and steeply rising platform costs, Belgian mobile specialist Twixl media is partnering with London based The App Lab to launch its platform into the UK market. James Evelegh talks to Laurent Gerniers and Craig Llewelyn-Williams about why they think Twixl Publisher might just be the right product, at the right price and at the right time.

Posted on: 01 April 2016


Small is beautiful by James Evelegh

The PPA held its annual Independent Publisher Conference on 9th December at the Brewery, in London. Put on for the benefit of publishers with under £10 million turnover, InPublishing’s James Evelegh felt right at home.

Posted on: 17 December 2015


My PPA Business Media Summit takeaways by James Evelegh

The PPA held its annual B2B shindig at the Intercontinental Park Lane hotel in London on the 24 November. James Evelegh went along, in search of the secrets of B2B success.

Posted on: 02 December 2015


Paper – the choice does matter by James Evelegh

“Paper’s paper” seems to sum up the prevailing view at some magazine publishers of one of the essential raw ingredients in print publishing, and this represents a major missed opportunity. Denmaur Independent Papers’ Julian Townsend and Peter Sommerville tell James Evelegh that there is a myriad of options that directly affect the look and feel of your publication.

Posted on: 26 November 2015


Change is the new stability by James Evelegh

Last Thursday, the European Information Industry Network Conference took place at the Emirates Stadium in London. The theme of the day was ‘digital growth, speed and agility’. James Evelegh was there taking notes.

Posted on: 29 October 2015


I was there and you’re a liar by James Evelegh

At last week’s AOP conference, BBC journalist Kate Adie gave an impassioned defence of good old fashioned eyewitness reporting and it’s continuing relevance in the digital age. Forget being first to publish, urged Kate, concentrate on getting it right. James Evelegh listened to her fascinating keynote address.

Posted on: 08 October 2015


Kick out the trolls – how to reclaim Comments by James Evelegh

The Comments section of many newspaper sites have become virtual cesspools, full of bile, vitriol and aggression; a dark netherworld dominated by trolls, spammers and other digital low-life. But … it doesn’t need to be this way! As DiscussIt CEO Graham Davies tells James Evelegh, with the right approach and tools in place, Comments really can deliver all the incredible benefits that come from deeper reader engagement.

Posted on: 24 September 2015


Managing Change – the Immediate Way by James Evelegh

At the PPA Festival in May, in a panel session entitled ‘Culture and Change’, Immediate Media CEO Tom Bureau gave us his insights into how best to drive through change.

Posted on: 03 June 2015


Society’s loss… by James Evelegh

At the PPA Festival last Thursday, four leading CEOs were asked what job they would be doing if they hadn’t gone into publishing…

Posted on: 26 May 2015


Sleeping with the enemy by James Evelegh

In the face of ever increasing cost pressures, how can the newspaper and magazine industry ensure a sustainable future? As Chris Birch, IT Director at News UK, tells James Evelegh, there is one option which would have been unimaginable a few years ago – working with rival publishers to share costs and expertise.

Posted on: 25 March 2015


Broaden Your Circulation Horizons by James Evelegh

In the good old days, life was simpler for circulation departments. You had your newsstand sales and you had your subs. Add them together and you got your total circulation figure, which the commercial teams sold advertising against. Alas, as Chris Horn, MD and founder of Gold Key Media, tells James Evelegh, this is no longer enough. Publishers need to find new circulation channels.

Posted on: 27 January 2015


Independent Publisher Conference – Review by James Evelegh

The PPA held its annual Independent Publisher Conference at the Montcalm Hotel, Marble Arch in London last Friday. James Evelegh was there, taking notes.

Posted on: 11 December 2014


AOP Autumn Conference – the main talking points by James Evelegh

The AOP held its annual autumn conference in London on 9th October. James Evelegh listened as keynotes and panelists spelt out the main opportunities and challenges facing digital publishers today.

Posted on: 25 November 2014


How to increase dwell time by James Evelegh

In the whirlwind of modern media consumption, it has never been more important to increase engagement with your publication, be it online or in print. As Martin Stephens, MD of PA Images, tells James Evelegh, pictures are a great way of engaging with your audience.

Posted on: 23 September 2014


PPA Re_Invented – the way ahead for consumer publishers by James Evelegh

On 22 May, the PPA held its annual conference in the open plan basement setting of B1, Location House in London. The theme of the day was ‘reinvention’ and what consumer publishers needed to do to create a profitable future. James Evelegh was there.

Posted on: 14 July 2014


What’s stopping you launching a free title? by James Evelegh

Publishers launch things. That’s what they do! Launches are the beating heart of the industry. Ten years ago, launches were mainly print, whilst now they are as likely to be digital, but either way, launches are still the lifeblood of publishing and publishers should be seriously looking at the free sector for their next one, Sally Summerhayes tells James Evelegh.

Posted on: 19 May 2014


How to innovate by James Evelegh

The Digital Media Innovation Conference 2014, organised by the SIIA’s Information Industry Network took place on 8 April at One Wimpole Street, London. The theme of the day was innovation and a range of excellent speakers looked at the importance of innovation and how media companies could themselves become more innovative. James Evelegh was there.

Posted on: 19 May 2014


Reaching the hard-to-reach by James Evelegh

The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tells James Evelegh why the service is such a win-win proposition.

Posted on: 19 March 2014


Lead 2014 – Review by James Evelegh

On Thursday 30 January, the Advertising Association held its annual summit, Lead 2014, at Kings Place in London. There was an impressive line-up of speakers and James Evelegh came away mulling over two clear opportunities for publishers.

Posted on: 07 February 2014


Sell, Sell, Sell: EMAP’s sales culture by James Evelegh

At last autumn’s PPA Digital Publishing Conference, writes James Evelegh, one of the best presentations came from Tracey Davies, managing director – retail, live events & recruitment at EMAP. Her talk was entitled ‘Making success inevitable: innovative approaches to growth’.

Posted on: 25 January 2014


The new old kid on the postal block by James Evelegh

Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albeit one with over 45 years’ experience of the UK publishing scene, in the postal and fulfilment market – Asendia, and, as Ed Raynard tells James Evelegh, they are keen to talk to publishers about their unique new offering.

Posted on: 25 January 2014


Photography Week – the pillars of our success by James Evelegh

At the recent PPA Independent Publisher Conference, Paul Newman, Group Editor of Future’s Photography Portfolio gave a presentation on the success of their digital-only title. James Evelegh was there.

Posted on: 13 December 2013


SIIA Digital Content & Media Summit by James Evelegh

The Software & Information Industry Association (SIIA) held its inaugural London summit at One Wimpole Street, at the end of September. A fine line-up of speakers debated the issues facing the digital content and information industry. James Evelegh was taking notes, and here are his sixteen takeaways from the day.

Posted on: 30 November 2013


Listening to advice by James Evelegh

Are you open to advice? Or do you take it as some kind of affront or an irritating distraction? Or do you take advice on board, give it due consideration, and make changes where necessary? I like to think of myself as the latter, but normally I have to be told more than once…

Posted on: 15 November 2013

Less is More by James Evelegh

Flying the flag for print and paper can be a lonely job in this increasingly digital world, but Peter Sommerville of Denmaur Independent Papers made a pretty good stab at it, at a seminar during the recent Cross Media event. James Evelegh was in the audience.

Posted on: 08 November 2013


AOP Autumn Conference – My Top Ten Takeaways by James Evelegh

On the 3rd October, the great and the good of the digital world gathered for the AOP Autumn Conference at Etc Venues, St Paul’s in London. James Evelegh went along too.

Posted on: 11 October 2013


Round Table: The Future of Subs Bureaux by James Evelegh

Subs bureaux come in all shapes and sizes. Their outlook and experiences are as varied as the publishing industry they serve. Around the table at the end of July sat the MDs of some of the UK’s leading bureaux, invited by iSUBSCRiBE to mull over the challenges they face. James Evelegh took notes…

Posted on: 22 September 2013


RBI – then and now by James Evelegh

The PPA held its annual Digital Publishing Conference and Awards at The Brewery in London on Wednesday. One of the highlights of the days was Barry McIlheney’s interview with RBI Chief Operating Officer, Dominic Feltham. James Evelegh listened in.

Posted on: 20 September 2013


Come talk to us by James Evelegh

Are you talking to Mail Publisher Solutions? If you are a consumer magazine publisher, particularly if you are targeting the female or middle England markets and want to acquire more readers, then, says MPS’s Tracey Hart, you should be! If you are a regional newspaper fretting over distribution costs, then so should you! Tracey explains to James Evelegh how their operation brings something genuinely unique to the market.

Posted on: 23 July 2013


Specialist Media Conference 2013 by James Evelegh

The Specialist Media Conference was held in April at the British Library; a fascinating day of panel discussions, presentations and round tables, attended by some of the leading lights of the specialist media world. James Evelegh was there too.

Posted on: 19 May 2013


The new normal? by James Evelegh

Dovetail held its fifth annual client conference on 24 January at Royal Mint Court, near the Tower of London. James Evelegh went along to listen to an impressive line-up of speakers giving their thoughts on the future of publishing.

Posted on: 01 February 2013


AOP Digital Publishing Summit by James Evelegh

On 12 October, the AOP held their 2012 digital publishing summit at the Westminster Bridge Park Plaza hotel in London. The theme of the day was ‘unleashing your inner startup’. James Evelegh went along to find out more.

Posted on: 12 November 2012


Round Table: How subs teams are adapting to the digital world by James Evelegh

On 11 October, iSUBSCRiBE invited some of the UK’s leading subscriptions marketers to a round table event looking at how subscriptions departments were coping with the transition to digital. James Evelegh took notes…

Posted on: 12 November 2012


Who wants to be a billionaire? by James Evelegh

A busy year at Bloomberg Markets magazine is about to climax with the release of their first ‘Billionaires’ issue. James Evelegh met with publisher Michael Dukmejian and Director EMEA, Laurie Benson to find out more.

Posted on: 05 October 2012


The Duncan Painter way by James Evelegh

Duncan Painter, CEO at the Top Right Group, was interviewed by the PPA’s Barry McIlheney at the Digital Publishing Conference on Wednesday and gave some interesting insights into his business philosophy, writes James Evelegh.

Posted on: 28 September 2012


InPublishing Tip 6 – Never drop your guard by James Evelegh

Most people in publishing can spot a malevolent spammer a mile off. The real danger comes, writes James Evelegh, when the message is from a friend.

Posted on: 01 June 2012


InPublishing Tip 5 – Thank the PRs by James Evelegh

Much as we would like to pretend otherwise, the news pages of most B2B sites, and a great many consumer ones too, rely on press releases to sustain them. When you run a press release, writes James Evelegh, take a minute to thank the PR. It pays dividends.

Posted on: 25 May 2012


InPublishing Tip 4 – Get on the iPad by James Evelegh

Err… tip # 4 might not win any awards for originality, but that doesn’t mean it’s not worth saying. For consumer magazine publishers, writes James Evelegh, it is critical that you develop a tablet edition of your magazine now.

Posted on: 17 May 2012


InPublishing Tip 2 - Stick to your publishing schedule by James Evelegh

For B2B controlled circulation titles, the urge to play fast and loose with your own publishing schedule can be irresistible, especially if you’re waiting on an ad. Resist the urge, writes James Evelegh, because ultimately it will damage your brand.

Posted on: 27 April 2012


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