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Articles by James Evelegh

Hitting 500k by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 12 July 2018

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And the winner is… by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 05 July 2018

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Revenue streams: have you got enough? by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 28 June 2018

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Helping the helpless by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 21 June 2018

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True grit by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 14 June 2018

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Time for Plan B? by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 07 June 2018

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Shine a light by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 30 May 2018

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May / June issue – two key themes by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 24 May 2018

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Keep the faith by James Evelegh

James Evelegh's comment piece from the March / April 2018 issue of InPublishing magazine.

Posted on: 22 May 2018

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Count the clicks by James Evelegh

How can you tell if your ad management system is up to the job? The answer, do a clicks-audit on each of your commonly performed tasks. The higher the number of clicks, the less effective your system. James Evelegh talks ad management with Publishing Software Company’s Steph Cope.

Posted on: 22 May 2018

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.

Posted on: 22 May 2018

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People aren’t thick by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 17 May 2018

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Makers Central by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 09 May 2018

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Mersey Rules by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 03 May 2018

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Last-chance saloon? by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 26 April 2018

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Six strategies for success by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 19 April 2018

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To each their own by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 11 April 2018

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The more local the better by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 04 April 2018

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March / April issue – 4 takeaways by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 29 March 2018

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Onwards and upwards by James Evelegh

It’s all in the mind. In the publishing world, it’s too easy to see only the challenges and to lose sight of the many opportunities. As Paul Lomax tells James Evelegh, the key to a successful publishing future is to eschew legacy thinking, embrace growth and to launch new things.

Posted on: 27 March 2018

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye over the last couple of months.

Posted on: 27 March 2018

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Power to the people by James Evelegh

James Evelegh's comment piece from the March / April 2018 issue of InPublishing magazine.

Posted on: 27 March 2018

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Facebook in the dock 😊 by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 22 March 2018

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NME: why all the fuss? by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 15 March 2018

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Our own worst enemies? by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 08 March 2018

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Surplus to requirements? by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 01 March 2018

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Spin cycle by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 22 February 2018

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Drain the swamp by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 15 February 2018

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6-3: We Win! by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 08 February 2018

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2018: let’s make it better than 2017 by James Evelegh

James Evelegh's comment piece from the January / February 2018 issue of InPublishing magazine.

Posted on: 01 February 2018

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It’s all about the customer by James Evelegh

There was a strange sighting at the PPA Customer Direct conference in November – a newspaper man, in the shape of Robert Bridge, chief customer officer at Telegraph Media Group. He was there to give the keynote presentation on the Telegraph’s new customer focused strategy. James Evelegh took notes and here paraphrases…

Posted on: 01 February 2018

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It’s your association – get involved! by James Evelegh

What’s in a word? Whether you call it circulation, distribution, marketing or audience development, it’s all about getting your published product to market. The product and processes might change, but not the people, and there is a special association that exists for those people, an association that can help them and their companies thrive! James Evelegh met with some of the ACE Governing Committee (GC) to hear why everyone can and should be a member.

Posted on: 01 February 2018

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Independent Publisher Conference by James Evelegh

In late November, the PPA held its annual Independent Publisher event in London, a morning conference followed by a lunch-time awards. James Evelegh went along to hear what the speakers had to say.

Posted on: 01 February 2018

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye since November/December issue of InPublishing magazine.

Posted on: 01 February 2018

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Jan/Feb issue – takeaways by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 01 February 2018

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Up to their old tricks by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 25 January 2018

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From huge to really huge by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 18 January 2018

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Peter Preston by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 10 January 2018

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Renewing your vows by James Evelegh

James Evelegh's editorial from this week's edition of InPubWeekly.

Posted on: 03 January 2018

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2017 – how was it for you? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 21 December 2017

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What’s your WOTY? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 14 December 2017

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Quality controlled? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 07 December 2017

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Congratulations! You’re still here! by James Evelegh

James Evelegh's comment piece from the November / December 2017 issue of InPublishing magazine.

Posted on: 30 November 2017

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Native – it’s all about Trust by James Evelegh

Two of the sessions at October’s FIPP World Congress were given over to native advertising. In one, Jesper Laursen of the Native Advertising Institute, revealed the findings of some recent research and in the other, Carla Faria, director of The Foundry (Time Inc UK’s native studio) gave delegates her four golden rules for native success. James Evelegh took notes.

Posted on: 30 November 2017

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The reader must pay! by James Evelegh

At the recent AOP Convention, Juan Señor and Nic Newman presented a compelling case for news providers switching from an ad-funded model to a reader-funded one. James Evelegh listened in and, here, paraphrases what he heard.

Posted on: 30 November 2017

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How to treble your editorial output by James Evelegh

There is constant pressure on publishers to increase their output, both quantity and quality. As Phil Walker, MD of publishing software specialists PCS, tells James Evelegh, “in an always-on world, you’ve got to be always on”, yet most editorial teams are hamstrung by legacy editorial systems that were designed for a pre-digital world. With the right tools, says Phil, you can publish a lot more!

Posted on: 30 November 2017

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye during September and October.

Posted on: 30 November 2017

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Feed the funnel by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 30 November 2017

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Find your Eureka moment! by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 23 November 2017

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Paradise exposed by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 15 November 2017

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