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Articles by James Evelegh

Congratulations! You’re still here! by James Evelegh

James Evelegh's comment piece from the November / December 2017 issue of InPublishing magazine.

Posted on: 30 November 2017

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Native – it’s all about Trust by James Evelegh

Two of the sessions at October’s FIPP World Congress were given over to native advertising. In one, Jesper Laursen of the Native Advertising Institute, revealed the findings of some recent research and in the other, Carla Faria, director of The Foundry (Time Inc UK’s native studio) gave delegates her four golden rules for native success. James Evelegh took notes.

Posted on: 30 November 2017

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The reader must pay! by James Evelegh

At the recent AOP Convention, Juan Señor and Nic Newman presented a compelling case for news providers switching from an ad-funded model to a reader-funded one. James Evelegh listened in and, here, paraphrases what he heard.

Posted on: 30 November 2017

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How to treble your editorial output by James Evelegh

There is constant pressure on publishers to increase their output, both quantity and quality. As Phil Walker, MD of publishing software specialists PCS, tells James Evelegh, “in an always-on world, you’ve got to be always on”, yet most editorial teams are hamstrung by legacy editorial systems that were designed for a pre-digital world. With the right tools, says Phil, you can publish a lot more!

Posted on: 30 November 2017

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye during September and October.

Posted on: 30 November 2017

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Feed the funnel by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 30 November 2017

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Find your Eureka moment! by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 23 November 2017

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Paradise exposed by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 15 November 2017

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The reader must pay! by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 09 November 2017

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Ad blocking: it’s not over by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 02 November 2017

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Honing your mobile strategy by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 26 October 2017

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1984 and all that by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 19 October 2017

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It was circ wot won it! by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 12 October 2017

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Too close for comfort? by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 06 October 2017

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The acid test by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 28 September 2017

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Tackling phone misuse by James Evelegh

James Evelegh's comment piece from the September / October 2017 issue of InPublishing magazine.

Posted on: 26 September 2017

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What’s been going on… by James Evelegh

James Evelegh’s roundup of some of the news stories that caught his eye during July and August.

Posted on: 26 September 2017

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GDPR – one quick win by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 21 September 2017

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Hang in there by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 14 September 2017

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Perils of picture captioning by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 07 September 2017

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Rediscovering print by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 31 August 2017

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A really, really dishonest president by James Evelegh

James Evelegh's editorial from today's edition of InPubWeekly.

Posted on: 24 August 2017

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PPA Festival 2017 by James Evelegh

On 10th May at London’s Tobacco Dock, the PPA held its annual festival. With almost 50 different sessions spread across six channels, there was lots to choose from. James Evelegh chose two…

Posted on: 27 July 2017

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How to sell more copies by James Evelegh

Some years ago, publishers seemed to lose interest in point-of-sale activity. Digital was the new obsession and there was a growing sense that retail could look after itself. Get the copies in the van, job done, was the thinking. Trade marketing declined, as did sales. But, as MMS’s Bill and Tom Stocker tell James Evelegh, by upping their game at point-of-sale, publishers will sell more copies, fact!

Posted on: 27 July 2017

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A Window of Opportunity by James Evelegh

Next February, PAMCo will unveil the first set of figures from its new measurement system, AMP. The publishing industry has invested heavily in developing the new metrics and, given the recent travails of Facebook and YouTube, its release couldn’t come at a better time for publishers. James Evelegh reports.

Posted on: 27 July 2017

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The Profit Principle by James Evelegh

One word that came up repeatedly in the meeting with Warners Distribution was ‘profit’ – not their own, but that of their publishing clients. Too many distribution strategies are focused on one outcome: increased sale, but with little regard to cost. As Stephen Warner and his team tell James Evelegh, ‘profit’ is their defining characteristic.

Posted on: 25 May 2017

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Be radical, be disruptive by James Evelegh

In March, the AOP held one of its regular forum events, this one entitled: ‘The Content Creator & The User’. One of the keynotes was given by Christian Broughton, editor of the Independent, who advised the audience to embrace all things digital. James Evelegh was taking notes.

Posted on: 25 May 2017

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Tell us what we don’t know by James Evelegh

Publishers love the killer insight – that nugget of knowledge that propels a step-change in performance. As James Ormiston, managing director of subscriptions bureau Circdata, tells James Evelegh, having the data infrastructure and analysts in place to deliver deep level insights to their publishing clients is one of the things he’s most proud of.

Posted on: 28 March 2017

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Customer First! by James Evelegh

At the end of November, the PPA held its annual Customer Direct Conference in London. The theme of the day was the customer journey. James Evelegh was there.

Posted on: 03 February 2017

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Why events are good, and tips for doing them well by James Evelegh

The PPA held its annual Independent Publisher Conference in early December at the Park Plaza Riverbank in London. One of the most interesting sessions of the morning was a panel discussion that explored ‘Strategies To Deliver Engaging And Profitable Events’. James Evelegh was taking notes…

Posted on: 20 December 2016

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Copy placement comes of age by James Evelegh

Copy placement is now so much more than getting a copy of your title from A to B. As Gold Key Media’s Chris Horn tells James Evelegh, it is now a highly creative, data driven activity that utilises new technology to deliver a host of valuable benefits to publishers, their commercial partners and the venues themselves.

Posted on: 27 November 2016

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Finding the time to grow by James Evelegh

To slightly misquote Thomas Edison, growth is one percent inspiration and ninety-nine percent perspiration. In short, you’ve got to put the hours in, but what happens if you’re so bogged down with managing the here and now, that you have no spare hours to put in? As Publishing Software Company’s Laurence and Stephanie Cope tell James Evelegh, streamlining your ad management processes could be the key to unlocking your growth potential.

Posted on: 03 October 2016

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Don’t kill the goose that lays the golden egg by James Evelegh

Two trends underpin the global newspaper market today: sales of print newspapers are in decline but revenue from print far outstrips that from digital. Should publishers axe their print operations and focus on digital or should they nurture print and aim to make it a long term part of a genuinely multi-platform publishing strategy? As UPM’s Anu Ahola tells James Evelegh, her company believes passionately in a profitable future for print.

Posted on: 03 October 2016

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Don’t employ bores – and other pearls of wisdom by James Evelegh

On 12 May, the PPA held its annual festival in London. The Marcus Morris Lecture, now an annual fixture at the event, was given by Condé Nast MD Nicholas Coleridge, who listed his ‘seven deadly sins of magazine publishing’ and his ‘seven golden rules for survival’. James Evelegh listened intently.

Posted on: 03 June 2016

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Newssolutions prints mags too! by James Evelegh

When it comes to printing, newspapers and magazines have always seemed a bit like chalk and cheese. They might both use paper and ink, but otherwise they’re completely different. Not anymore! As Newssolutions’ Tracey Hart and Steve Whitehead tell James Evelegh, their state of the art newspaper printing press at Knowsley is ready and waiting to print your… magazine.

Posted on: 03 June 2016

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Punching above your weight! by James Evelegh

Lack of IT resource is a frequent gripe of the small and medium size publisher. They produce great content for a loyal audience but below-par digital publishing platforms, often developed in-house, are inhibiting growth. But as Abacus e-Media’s Ian Eckert and Dan Murphy tell James Evelegh, help is at hand…

Posted on: 03 June 2016

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Mobile: there’s a new kid on the block! by James Evelegh

At a time of great change in the mobile marketplace, and steeply rising platform costs, Belgian mobile specialist Twixl media is partnering with London based The App Lab to launch its platform into the UK market. James Evelegh talks to Laurent Gerniers and Craig Llewelyn-Williams about why they think Twixl Publisher might just be the right product, at the right price and at the right time.

Posted on: 01 April 2016

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Small is beautiful by James Evelegh

The PPA held its annual Independent Publisher Conference on 9th December at the Brewery, in London. Put on for the benefit of publishers with under £10 million turnover, InPublishing’s James Evelegh felt right at home.

Posted on: 17 December 2015

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My PPA Business Media Summit takeaways by James Evelegh

The PPA held its annual B2B shindig at the Intercontinental Park Lane hotel in London on the 24 November. James Evelegh went along, in search of the secrets of B2B success.

Posted on: 02 December 2015

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Paper – the choice does matter by James Evelegh

“Paper’s paper” seems to sum up the prevailing view at some magazine publishers of one of the essential raw ingredients in print publishing, and this represents a major missed opportunity. Denmaur Independent Papers’ Julian Townsend and Peter Sommerville tell James Evelegh that there is a myriad of options that directly affect the look and feel of your publication.

Posted on: 26 November 2015

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Change is the new stability by James Evelegh

Last Thursday, the European Information Industry Network Conference took place at the Emirates Stadium in London. The theme of the day was ‘digital growth, speed and agility’. James Evelegh was there taking notes.

Posted on: 29 October 2015

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I was there and you’re a liar by James Evelegh

At last week’s AOP conference, BBC journalist Kate Adie gave an impassioned defence of good old fashioned eyewitness reporting and it’s continuing relevance in the digital age. Forget being first to publish, urged Kate, concentrate on getting it right. James Evelegh listened to her fascinating keynote address.

Posted on: 08 October 2015

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Kick out the trolls – how to reclaim Comments by James Evelegh

The Comments section of many newspaper sites have become virtual cesspools, full of bile, vitriol and aggression; a dark netherworld dominated by trolls, spammers and other digital low-life. But … it doesn’t need to be this way! As DiscussIt CEO Graham Davies tells James Evelegh, with the right approach and tools in place, Comments really can deliver all the incredible benefits that come from deeper reader engagement.

Posted on: 24 September 2015

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Managing Change – the Immediate Way by James Evelegh

At the PPA Festival in May, in a panel session entitled ‘Culture and Change’, Immediate Media CEO Tom Bureau gave us his insights into how best to drive through change.

Posted on: 03 June 2015

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Society’s loss… by James Evelegh

At the PPA Festival last Thursday, four leading CEOs were asked what job they would be doing if they hadn’t gone into publishing…

Posted on: 26 May 2015

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Sleeping with the enemy by James Evelegh

In the face of ever increasing cost pressures, how can the newspaper and magazine industry ensure a sustainable future? As Chris Birch, IT Director at News UK, tells James Evelegh, there is one option which would have been unimaginable a few years ago – working with rival publishers to share costs and expertise.

Posted on: 25 March 2015

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Broaden Your Circulation Horizons by James Evelegh

In the good old days, life was simpler for circulation departments. You had your newsstand sales and you had your subs. Add them together and you got your total circulation figure, which the commercial teams sold advertising against. Alas, as Chris Horn, MD and founder of Gold Key Media, tells James Evelegh, this is no longer enough. Publishers need to find new circulation channels.

Posted on: 27 January 2015

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Independent Publisher Conference – Review by James Evelegh

The PPA held its annual Independent Publisher Conference at the Montcalm Hotel, Marble Arch in London last Friday. James Evelegh was there, taking notes.

Posted on: 11 December 2014

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AOP Autumn Conference – the main talking points by James Evelegh

The AOP held its annual autumn conference in London on 9th October. James Evelegh listened as keynotes and panelists spelt out the main opportunities and challenges facing digital publishers today.

Posted on: 25 November 2014

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How to increase dwell time by James Evelegh

In the whirlwind of modern media consumption, it has never been more important to increase engagement with your publication, be it online or in print. As Martin Stephens, MD of PA Images, tells James Evelegh, pictures are a great way of engaging with your audience.

Posted on: 23 September 2014

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