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Articles by James Evelegh

PPA Re_Invented – the way ahead for consumer publishers by James Evelegh

On 22 May, the PPA held its annual conference in the open plan basement setting of B1, Location House in London. The theme of the day was ‘reinvention’ and what consumer publishers needed to do to create a profitable future. James Evelegh was there.

Posted on: 14 July 2014

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What’s stopping you launching a free title? by James Evelegh

Publishers launch things. That’s what they do! Launches are the beating heart of the industry. Ten years ago, launches were mainly print, whilst now they are as likely to be digital, but either way, launches are still the lifeblood of publishing and publishers should be seriously looking at the free sector for their next one, Sally Summerhayes tells James Evelegh.

Posted on: 19 May 2014

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How to innovate by James Evelegh

The Digital Media Innovation Conference 2014, organised by the SIIA’s Information Industry Network took place on 8 April at One Wimpole Street, London. The theme of the day was innovation and a range of excellent speakers looked at the importance of innovation and how media companies could themselves become more innovative. James Evelegh was there.

Posted on: 19 May 2014

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Reaching the hard-to-reach by James Evelegh

The world is full of potential readers, but how do you reach them? PressReader offers an exciting additional route to market which can place your branded content in front of many millions of new readers, and it costs you nothing. Nikolay Malyarov tells James Evelegh why the service is such a win-win proposition.

Posted on: 19 March 2014

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Lead 2014 – Review by James Evelegh

On Thursday 30 January, the Advertising Association held its annual summit, Lead 2014, at Kings Place in London. There was an impressive line-up of speakers and James Evelegh came away mulling over two clear opportunities for publishers.

Posted on: 07 February 2014

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Sell, Sell, Sell: EMAP’s sales culture by James Evelegh

At last autumn’s PPA Digital Publishing Conference, writes James Evelegh, one of the best presentations came from Tracey Davies, managing director – retail, live events & recruitment at EMAP. Her talk was entitled ‘Making success inevitable: innovative approaches to growth’.

Posted on: 25 January 2014

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The new old kid on the postal block by James Evelegh

Publishers keep their suppliers and potential suppliers under constant review; are rates competitive, are we getting value for money, are they offering new services which can help us gain competitive advantage? Well, there is a major new player, albeit one with over 45 years’ experience of the UK publishing scene, in the postal and fulfilment market – Asendia, and, as Ed Raynard tells James Evelegh, they are keen to talk to publishers about their unique new offering.

Posted on: 25 January 2014

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Photography Week – the pillars of our success by James Evelegh

At the recent PPA Independent Publisher Conference, Paul Newman, Group Editor of Future’s Photography Portfolio gave a presentation on the success of their digital-only title. James Evelegh was there.

Posted on: 13 December 2013

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SIIA Digital Content & Media Summit by James Evelegh

The Software & Information Industry Association (SIIA) held its inaugural London summit at One Wimpole Street, at the end of September. A fine line-up of speakers debated the issues facing the digital content and information industry. James Evelegh was taking notes, and here are his sixteen takeaways from the day.

Posted on: 30 November 2013

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Listening to advice by James Evelegh

Are you open to advice? Or do you take it as some kind of affront or an irritating distraction? Or do you take advice on board, give it due consideration, and make changes where necessary? I like to think of myself as the latter, but normally I have to be told more than once…

Posted on: 15 November 2013

Less is More by James Evelegh

Flying the flag for print and paper can be a lonely job in this increasingly digital world, but Peter Sommerville of Denmaur Independent Papers made a pretty good stab at it, at a seminar during the recent Cross Media event. James Evelegh was in the audience.

Posted on: 08 November 2013

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AOP Autumn Conference – My Top Ten Takeaways by James Evelegh

On the 3rd October, the great and the good of the digital world gathered for the AOP Autumn Conference at Etc Venues, St Paul’s in London. James Evelegh went along too.

Posted on: 11 October 2013

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Round Table: The Future of Subs Bureaux by James Evelegh

Subs bureaux come in all shapes and sizes. Their outlook and experiences are as varied as the publishing industry they serve. Around the table at the end of July sat the MDs of some of the UK’s leading bureaux, invited by iSUBSCRiBE to mull over the challenges they face. James Evelegh took notes…

Posted on: 22 September 2013

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RBI – then and now by James Evelegh

The PPA held its annual Digital Publishing Conference and Awards at The Brewery in London on Wednesday. One of the highlights of the days was Barry McIlheney’s interview with RBI Chief Operating Officer, Dominic Feltham. James Evelegh listened in.

Posted on: 20 September 2013

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Come talk to us by James Evelegh

Are you talking to Mail Publisher Solutions? If you are a consumer magazine publisher, particularly if you are targeting the female or middle England markets and want to acquire more readers, then, says MPS’s Tracey Hart, you should be! If you are a regional newspaper fretting over distribution costs, then so should you! Tracey explains to James Evelegh how their operation brings something genuinely unique to the market.

Posted on: 23 July 2013

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Specialist Media Conference 2013 by James Evelegh

The Specialist Media Conference was held in April at the British Library; a fascinating day of panel discussions, presentations and round tables, attended by some of the leading lights of the specialist media world. James Evelegh was there too.

Posted on: 19 May 2013

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The new normal? by James Evelegh

Dovetail held its fifth annual client conference on 24 January at Royal Mint Court, near the Tower of London. James Evelegh went along to listen to an impressive line-up of speakers giving their thoughts on the future of publishing.

Posted on: 01 February 2013

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AOP Digital Publishing Summit by James Evelegh

On 12 October, the AOP held their 2012 digital publishing summit at the Westminster Bridge Park Plaza hotel in London. The theme of the day was ‘unleashing your inner startup’. James Evelegh went along to find out more.

Posted on: 12 November 2012

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Round Table: How subs teams are adapting to the digital world by James Evelegh

On 11 October, iSUBSCRiBE invited some of the UK’s leading subscriptions marketers to a round table event looking at how subscriptions departments were coping with the transition to digital. James Evelegh took notes…

Posted on: 12 November 2012

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Who wants to be a billionaire? by James Evelegh

A busy year at Bloomberg Markets magazine is about to climax with the release of their first ‘Billionaires’ issue. James Evelegh met with publisher Michael Dukmejian and Director EMEA, Laurie Benson to find out more.

Posted on: 05 October 2012

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The Duncan Painter way by James Evelegh

Duncan Painter, CEO at the Top Right Group, was interviewed by the PPA’s Barry McIlheney at the Digital Publishing Conference on Wednesday and gave some interesting insights into his business philosophy, writes James Evelegh.

Posted on: 28 September 2012

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InPublishing Tip 6 – Never drop your guard by James Evelegh

Most people in publishing can spot a malevolent spammer a mile off. The real danger comes, writes James Evelegh, when the message is from a friend.

Posted on: 01 June 2012

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InPublishing Tip 5 – Thank the PRs by James Evelegh

Much as we would like to pretend otherwise, the news pages of most B2B sites, and a great many consumer ones too, rely on press releases to sustain them. When you run a press release, writes James Evelegh, take a minute to thank the PR. It pays dividends.

Posted on: 25 May 2012

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InPublishing Tip 4 – Get on the iPad by James Evelegh

Err… tip # 4 might not win any awards for originality, but that doesn’t mean it’s not worth saying. For consumer magazine publishers, writes James Evelegh, it is critical that you develop a tablet edition of your magazine now.

Posted on: 17 May 2012

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InPublishing Tip 2 - Stick to your publishing schedule by James Evelegh

For B2B controlled circulation titles, the urge to play fast and loose with your own publishing schedule can be irresistible, especially if you’re waiting on an ad. Resist the urge, writes James Evelegh, because ultimately it will damage your brand.

Posted on: 27 April 2012

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Dovetail Conference 2012 by James Evelegh

On the 26th January, in the grand setting of the IoD, Dovetail held their seventh annual client conference, and as usual, invited an interesting selection of speakers. James Evelegh went along to listen.

Posted on: 03 February 2012

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The Penny Jar Test by James Evelegh

The importance of working on your relationships was one of the main themes at last week’s PPA Customer Direct conference, held at The Brewery, in London. And, writes James Evelegh, the FT’s Mary Beth Christie had an interesting way of illustrating this.

Posted on: 02 December 2011

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eZ peasy by James Evelegh

Wednesday morning at the PPA offices in London saw phase 1 of CMS systems provider eZ’s attempts to crack the UK publishing market. James Evelegh went along to the breakfast briefing.

Posted on: 25 November 2011

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Les Pipe Interview by James Evelegh

It’s been a hectic week for Les Pipe, managing director of Rhapsody, the pre-media company formed by the merger of Wyndeham Pre-Press and Masterpiece. James Evelegh caught up with him to get his take on the rapidly evolving media scene.

Posted on: 18 November 2011

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Publishers: Know Your Worth by James Evelegh

The Association of Online Publishers held its tenth annual summit on the 14th October in the cavernous underground vault that is the Westminster Ballroom at the Westminster Bridge Park Plaza. James Evelegh went down to listen.

Posted on: 21 October 2011

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The new Nuts by James Evelegh

Last week saw the unveiling of a new refreshed Nuts magazine. James Evelegh sent the kids to bed early to have a read.

Posted on: 26 August 2011

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Review of SIPA 2011 by James Evelegh

The UK arm of the Specialised Information Publishers Association (SIPA) held its annual conference at Royal Mint Court in July. James Evelegh went along to listen and learn.

Posted on: 19 August 2011

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The 800lb cookie in the room by James Evelegh

On Wednesday, writes James Evelegh, the ABC held its annual Interaction event at Congress Centre in London, with ‘New Horizons’ as its theme.

Posted on: 10 June 2011

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A piece of cake? by James Evelegh

BBC GoodFood magazine’s iPad app is widely held to be one of the best of the first generation of magazine tablet apps. Publishing Director Alfie Lewis spoke at the recent PPA conference about what they had learned so far. James Evelegh was taking notes.

Posted on: 20 May 2011

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Breakfast with Steve Forbes by James Evelegh

As press launches go, breakfast in the Kensington Rooms at Claridges takes some beating, writes James Evelegh. Steve Forbes and senior members of his team were on a whistle-stop tour of Europe this week to promote the launch of Forbes in Europe.

Posted on: 13 May 2011

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At the Dovetail client day by James Evelegh

When is a client day not a client day? When you hold it in the posh surrounding of the IoD and invite a top notch line up of speakers. James Evelegh went along on the 27th January to listen.

Posted on: 04 February 2011

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The Good Food recipe for app success by James Evelegh

Good Food magazine is planning to launch an iPad app. James Evelegh joined an invited audience last week for a sneak preview.

Posted on: 17 December 2010

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Stars of tomorrow, today by James Evelegh

The Association of Circulation Executives (ACE) held a certification day to conclude its CDP+ programme, on 17 November at IPC’s Blue Fin Building. James Evelegh went along to applaud.

Posted on: 26 November 2010

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At Customer Direct 2010 by James Evelegh

After a short hiatus, the PPA’s Customer Direct conference made a welcome return on 10th November at The Brewery in London. James Evelegh was there with his notepad.

Posted on: 19 November 2010

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At the AOP Summit by James Evelegh

The great and the good of the online publishing world met at the Westminster Bridge Park Plaza Hotel last Friday for the AOP annual conference. James Evelegh was there too.

Posted on: 22 October 2010

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The power of infinity by James Evelegh

At February’s Publishing Expo, a stellar panel consisting of Guardian MD Tim Brooks, Future Chief Executive Stevie Spring and Incisive Media Group MD James Hanbury was convened to discuss ‘the future of publishing’. Unsurprisingly, it was standing room only. James Evelegh listened in.

Posted on: 20 May 2010

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App-y Days? by James Evelegh

On 29 April, the PPA held its annual conference (Inspiration & Innovation: Publishing 2010) deep in the vaults of the gleaming new Westminster Plaza Hotel. The star of the day, reports James Evelegh, was undoubtedly the iPad, a product net yet even on sale here.

Posted on: 13 May 2010

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The role of intelligence in business publishing by James Evelegh

Last autumn’s AOP annual conference was held at the Business Design Centre in Islington. Among an impressive line-up of speakers was Emap’s chief executive, David Gilbertson, who gave an excellent presentation on the subject of intelligence, in the context of B2B publishing. James Evelegh listened to what he had to say.

Posted on: 24 January 2010

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MagSell’08 by James Evelegh

The PPA held its annual retail distribution event at Lords Cricket Ground on 21 October. Retail remains the largest route to market for UK consumer magazines, and the event brought together delegates from all elements of the supply chain. James Evelegh picks out some of the talking points.

Posted on: 01 November 2008

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AOP’08 by James Evelegh

The great and the good of the online world gathered at the Park Lane Hilton on 1st October for the UK Association of Online Publishers’ annual conference. James Evelegh was also there and, here, picks out the main themes.

Posted on: 01 November 2008

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Relaunching the Digest by James Evelegh

Brand recognition is a wonderful thing for a magazine to have. Vogue has it, the Economist has it, Reader’s Digest has it. In fact, Reader’s Digest’s standing goes beyond brand recognition; it’s really something of an institution. Why, then, would such a well-known name need a relaunch? James Evelegh met with publisher Victoria Scott and new editor-in-chief Sarah Sands to find out.

Posted on: 01 September 2008

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Making Money from Web 2.0 by James Evelegh

On 23 November 2006, the Specialised Information Publishers Association (SIPA) held a conference looking at Web 2.0 at the Novotel, Tower Bridge. James Evelegh looks at some of the main themes coming out of the day.

Posted on: 01 January 2007

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AOP '06 by James Evelegh

On 4th October 2006, the Association of Online Publishers held its 5th annual conference and awards at the Hilton Hotel in London. James Evelegh went along with his paper and pen, only to be outdone by the fellow from RBI next to him, who blogged the whole event direct from his PDA. One of the keynote presentations was given by Guardian Media Group chief executive, Carolyn McCall.

Posted on: 01 November 2006

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Changing subs models by James Evelegh

On 3rd October 2006, Broadsystem hosted a seminar entitled: Turning the subscription model on its head – from revenue drain to relationship gain. James Evelegh went along to listen. Here are ten themes that stood out.

Posted on: 01 November 2006

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MagSell’06 by James Evelegh

On 26 September 2006, the PPA held its MagSell conference and awards at the Natural History Museum in London. James Evelegh went along to listen to the presentations, which included one by Pick Me Up editor June Smith-Sheppard.

Posted on: 01 November 2006

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