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Articles by James Evelegh

InPublishing Tip 4 – Get on the iPad by James Evelegh

Err… tip # 4 might not win any awards for originality, but that doesn’t mean it’s not worth saying. For consumer magazine publishers, writes James Evelegh, it is critical that you develop a tablet edition of your magazine now.

Posted on: 17 May 2012

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InPublishing Tip 2 - Stick to your publishing schedule by James Evelegh

For B2B controlled circulation titles, the urge to play fast and loose with your own publishing schedule can be irresistible, especially if you’re waiting on an ad. Resist the urge, writes James Evelegh, because ultimately it will damage your brand.

Posted on: 27 April 2012

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Dovetail Conference 2012 by James Evelegh

On the 26th January, in the grand setting of the IoD, Dovetail held their seventh annual client conference, and as usual, invited an interesting selection of speakers. James Evelegh went along to listen.

Posted on: 03 February 2012

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The Penny Jar Test by James Evelegh

The importance of working on your relationships was one of the main themes at last week’s PPA Customer Direct conference, held at The Brewery, in London. And, writes James Evelegh, the FT’s Mary Beth Christie had an interesting way of illustrating this.

Posted on: 02 December 2011

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eZ peasy by James Evelegh

Wednesday morning at the PPA offices in London saw phase 1 of CMS systems provider eZ’s attempts to crack the UK publishing market. James Evelegh went along to the breakfast briefing.

Posted on: 25 November 2011

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Les Pipe Interview by James Evelegh

It’s been a hectic week for Les Pipe, managing director of Rhapsody, the pre-media company formed by the merger of Wyndeham Pre-Press and Masterpiece. James Evelegh caught up with him to get his take on the rapidly evolving media scene.

Posted on: 18 November 2011

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Publishers: Know Your Worth by James Evelegh

The Association of Online Publishers held its tenth annual summit on the 14th October in the cavernous underground vault that is the Westminster Ballroom at the Westminster Bridge Park Plaza. James Evelegh went down to listen.

Posted on: 21 October 2011

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The new Nuts by James Evelegh

Last week saw the unveiling of a new refreshed Nuts magazine. James Evelegh sent the kids to bed early to have a read.

Posted on: 26 August 2011

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Review of SIPA 2011 by James Evelegh

The UK arm of the Specialised Information Publishers Association (SIPA) held its annual conference at Royal Mint Court in July. James Evelegh went along to listen and learn.

Posted on: 19 August 2011

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The 800lb cookie in the room by James Evelegh

On Wednesday, writes James Evelegh, the ABC held its annual Interaction event at Congress Centre in London, with ‘New Horizons’ as its theme.

Posted on: 10 June 2011

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A piece of cake? by James Evelegh

BBC GoodFood magazine’s iPad app is widely held to be one of the best of the first generation of magazine tablet apps. Publishing Director Alfie Lewis spoke at the recent PPA conference about what they had learned so far. James Evelegh was taking notes.

Posted on: 20 May 2011

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Breakfast with Steve Forbes by James Evelegh

As press launches go, breakfast in the Kensington Rooms at Claridges takes some beating, writes James Evelegh. Steve Forbes and senior members of his team were on a whistle-stop tour of Europe this week to promote the launch of Forbes in Europe.

Posted on: 13 May 2011

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At the Dovetail client day by James Evelegh

When is a client day not a client day? When you hold it in the posh surrounding of the IoD and invite a top notch line up of speakers. James Evelegh went along on the 27th January to listen.

Posted on: 04 February 2011

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The Good Food recipe for app success by James Evelegh

Good Food magazine is planning to launch an iPad app. James Evelegh joined an invited audience last week for a sneak preview.

Posted on: 17 December 2010

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Stars of tomorrow, today by James Evelegh

The Association of Circulation Executives (ACE) held a certification day to conclude its CDP+ programme, on 17 November at IPC’s Blue Fin Building. James Evelegh went along to applaud.

Posted on: 26 November 2010

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At Customer Direct 2010 by James Evelegh

After a short hiatus, the PPA’s Customer Direct conference made a welcome return on 10th November at The Brewery in London. James Evelegh was there with his notepad.

Posted on: 19 November 2010

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At the AOP Summit by James Evelegh

The great and the good of the online publishing world met at the Westminster Bridge Park Plaza Hotel last Friday for the AOP annual conference. James Evelegh was there too.

Posted on: 22 October 2010

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The power of infinity by James Evelegh

At February’s Publishing Expo, a stellar panel consisting of Guardian MD Tim Brooks, Future Chief Executive Stevie Spring and Incisive Media Group MD James Hanbury was convened to discuss ‘the future of publishing’. Unsurprisingly, it was standing room only. James Evelegh listened in.

Posted on: 20 May 2010

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App-y Days? by James Evelegh

On 29 April, the PPA held its annual conference (Inspiration & Innovation: Publishing 2010) deep in the vaults of the gleaming new Westminster Plaza Hotel. The star of the day, reports James Evelegh, was undoubtedly the iPad, a product net yet even on sale here.

Posted on: 13 May 2010

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The role of intelligence in business publishing by James Evelegh

Last autumn’s AOP annual conference was held at the Business Design Centre in Islington. Among an impressive line-up of speakers was Emap’s chief executive, David Gilbertson, who gave an excellent presentation on the subject of intelligence, in the context of B2B publishing. James Evelegh listened to what he had to say.

Posted on: 24 January 2010

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MagSell’08 by James Evelegh

The PPA held its annual retail distribution event at Lords Cricket Ground on 21 October. Retail remains the largest route to market for UK consumer magazines, and the event brought together delegates from all elements of the supply chain. James Evelegh picks out some of the talking points.

Posted on: 01 November 2008

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AOP’08 by James Evelegh

The great and the good of the online world gathered at the Park Lane Hilton on 1st October for the UK Association of Online Publishers’ annual conference. James Evelegh was also there and, here, picks out the main themes.

Posted on: 01 November 2008

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Relaunching the Digest by James Evelegh

Brand recognition is a wonderful thing for a magazine to have. Vogue has it, the Economist has it, Reader’s Digest has it. In fact, Reader’s Digest’s standing goes beyond brand recognition; it’s really something of an institution. Why, then, would such a well-known name need a relaunch? James Evelegh met with publisher Victoria Scott and new editor-in-chief Sarah Sands to find out.

Posted on: 01 September 2008

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Making Money from Web 2.0 by James Evelegh

On 23 November 2006, the Specialised Information Publishers Association (SIPA) held a conference looking at Web 2.0 at the Novotel, Tower Bridge. James Evelegh looks at some of the main themes coming out of the day.

Posted on: 01 January 2007

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AOP '06 by James Evelegh

On 4th October 2006, the Association of Online Publishers held its 5th annual conference and awards at the Hilton Hotel in London. James Evelegh went along with his paper and pen, only to be outdone by the fellow from RBI next to him, who blogged the whole event direct from his PDA. One of the keynote presentations was given by Guardian Media Group chief executive, Carolyn McCall.

Posted on: 01 November 2006

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Changing subs models by James Evelegh

On 3rd October 2006, Broadsystem hosted a seminar entitled: Turning the subscription model on its head – from revenue drain to relationship gain. James Evelegh went along to listen. Here are ten themes that stood out.

Posted on: 01 November 2006

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MagSell’06 by James Evelegh

On 26 September 2006, the PPA held its MagSell conference and awards at the Natural History Museum in London. James Evelegh went along to listen to the presentations, which included one by Pick Me Up editor June Smith-Sheppard.

Posted on: 01 November 2006

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Mailing houses by James Evelegh

Mailing houses could be forgiven for being heartily sick of all things online. All they ever hear is “online this” and “email that”. Aaaaaaagh!!!!!!! Well, they are putting a brave face on it and, for the most part, successfully adapting their offering to the multi-channel world. James Evelegh touches base with some leading operators.

Posted on: 01 September 2006

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In-house systems by James Evelegh

Subscription management systems have come a long way in the last ten years, as software developers have raced to stay abreast of changing technologies and increased publisher expectation. James Evelegh looks at how subscription software has evolved and where it’s heading.

Posted on: 01 July 2006

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F&L trends by James Evelegh

Frees and leaflets (F&L) teams have seen their work greatly helped by system advances over the last ten years, and there is no sign of a slow down. James Evelegh looks at the trends which will affect the way F&L teams operate in the future.

Posted on: 01 July 2006

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Software trends by James Evelegh

Most publishers recognise the need for change, even if they might disagree on the precise direction. Few, though, dispute that systems will play an increasingly pivotal role in tomorrow’s publishing world. James Evelegh looks at how newspaper sales systems, and circulation software in general, are adapting to the changing market.

Posted on: 01 May 2006

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Subs bureaux by James Evelegh

For the many publishers that entrust the management of their subscriber and controlled lists to bureaux, the bureau represents the front line in their marketing efforts and the public face of their title. A productive, mutually beneficial relationship is, therefore, of paramount importance. James Evelegh looks at publisher expectation and perception and how the service offering provided by bureaux is evolving.

Posted on: 01 May 2006

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Online publishing: how to profit from new online revenue models by James Evelegh

In February 2006, NEPA held a half day workshop looking at online revenue models. James Evelegh went along to listen.

Posted on: 01 May 2006

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Free supermarket distribution by James Evelegh

With more and more of us doing our grocery shopping in supermarkets, the chances are that you will be familiar with the free magazine racks. But what opportunities do these racks offer to publishers? James Evelegh looks at some of the marketing strategies evolving around this newish route to market.

Posted on: 01 March 2006

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UK NEPA 2005 by James Evelegh

UK NEPA held its 11th annual conference on 12 July at the Millennium Gloucester Hotel. It was a lively day, including round table discussions, panel discussions and presentations. James Evelegh went along to listen and here, reviews the presentation of Fleet Street Publications’ Nic Laight.

Posted on: 01 September 2005

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Magazines 2005 by James Evelegh

On 3 & 4 May 2005, the great and the good of the magazine industry congregated at the Grosvenor House in London. The shadow of the OFT loomed large over the event and I suspect that supply chain issues crept into most of the sessions – in particular the retail one. James Evelegh squeezed in to hear this seminar – which at times was standing room only.

Posted on: 01 July 2005

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Eyes and ears by James Evelegh

The UK newsstand is worth approx £1.6bn a year in terms of retail revenue and how our titles are handled at the 55,000 odd retail outlets is fundamental. Yet how much control do we have and how much influence do we exert at the retail sharp end? After all, to quote Robert Burns, “the best-laid plans of mice and men often go awry.” James Evelegh looks at how using the services of merchandisers can assist publishers in maximising their retail performance.

Posted on: 01 July 2005

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BCMA conference 2005: the changing role of circulation management by James Evelegh

On 18 May 2005, at the Westbury Mayfair in London, publishers and senior circulation executives gathered to hear speakers, including Euromoney’s Jane Wilkinson, CMP’s Diana Lomax and Haymarket’s Martin Durham, discuss the role of circulation in today’s publishing climate. Here, James Evelegh reviews Martin Durham’s presentation.

Posted on: 01 July 2005

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Circulation winners by James Evelegh

April 4th 2005 saw one of the key events in the newspaper calendar – the Newspaper Society’s annual circulation, editorial and promotions conference. One of the most interesting presentations was by Jim Chisholm, the World Association of Newspapers’ strategy advisor. Jim reviewed recent WAN research that looked at the common characteristics shared by 18 newspapers around the globe that were all proven circulation winners. Here, James Evelegh, summarises the key points from Jim's presentation.

Posted on: 01 May 2005

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Niche & specialist by James Evelegh

Whereas the traditional newstrade is full to bursting, the N&S route has huge growth potential. Many publishers have shied away from it in the past, unsure of the precise business model and put off by its perceived complexities. James Evelegh talks to WWMD’s Dave Sholl and Mark Sheridan about why publishers should look afresh at N&S.

Posted on: 01 May 2005

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Canine capers by James Evelegh

Over the past decade, most publishers have struggled to create a coherent web strategy to complement their print products. Online publisher K9 Media was faced with the opposite problem – how to create a successful print brand to complement its thriving online business. James Evelegh talks to K9 Media’s managing director, Ryan O’Meara, about their evolution from web to print.

Posted on: 01 May 2005

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High flyers by James Evelegh

An awareness of what’s gone before makes for better planning and decision making. In direct marketing this is achieved through a culture of testing and documentation. James Evelegh talks to Natmag’s Karen Louth about her knowledge based approach to marketing and how it consistently delivers a good return on investment.

Posted on: 01 March 2005

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International fulfilment by James Evelegh

Publishers’ approach to international fulfilment has made great strides in the past decade and they are demanding more and more from their suppliers. Quadrant Subscription Services (QSS) handles the fulfilment for many prominent domestic publishers and also such large international ones as BusinessWeek, The Economist, Forbes and Newsweek. James Evelegh met up with QSS’s Dave Appleton and Nick Barnes to discuss the current state of play.

Posted on: 01 March 2005

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The ethnic pound by James Evelegh

The UK’s ethnic communities now number over 4.5m (approx 8% of total population). This is a sizable market, made accessible by its concentration in London and a few other large cities. James Evelegh talks to Ethnic Media Group’s Mike Chinnery about the challenges of marketing to Britain’s black and Asian communities.

Posted on: 01 January 2005

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Magazine Subscriptions Conference 2004 by James Evelegh

On 11 November the PPA held its annual Magazine Subscriptions conference at the Grosvenor House in London. Over 25 different speakers across 13 different seminars and presentations were squeezed into the day. James Evelegh went to the Creative Masterclass to hear the presentation of Chris Barraclough, creative partner of Barraclough Edwards Chamberlain.

Posted on: 01 January 2005

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MagSell’04 by James Evelegh

Over a billion magazines are sold at retail each year so the dynamics of the retail sector impact heavily on publishers. On 30 September the PPA held its MagSell conference and awards at the Millennium Mayfair hotel in London. James Evelegh highlights some of the key themes emerging from the day.

Posted on: 01 November 2004

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Cross media by James Evelegh

On 9 September the Business Circulation Management Association (BCMA) held its inaugural event at the Westbury Mayfair Hotel in London. The theme was cross media activity. A number of prominent industry figures spoke about their experiences utilising new routes to market. Here, James Evelegh looks in more detail at the presentations of two of the speakers.

Posted on: 01 November 2004

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AOP conference 2004 by James Evelegh

On 21 October the Association of Online Publishers held its annual conference at the Grosvenor House in London. Over twenty well known faces from the world of online publishing spoke across a wide range of issues. Here, James Evelegh reviews the presentation of Mark Wilson of web design consultants Wilson Fletcher.

Posted on: 01 November 2004

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Crowded fairway by James Evelegh

With the launch of two new titles, the golfing sector has become a tad overcrowded this year. The pressure was on emap’s Today’s Golfer to maintain its number one position in the market. James Evelegh talks to brand manager Sue Holt and team to see what they have been up to.

Posted on: 01 September 2004

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Wholesalers’ view by James Evelegh

Last year WH Smith News won two ACE awards for its services to retailers and publishers. James Evelegh met up with their magazine sales director Mark Cashmore to get his views on the supply chain.

Posted on: 01 September 2004

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