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Articles by James Evelegh

Mailing houses by James Evelegh

Mailing houses could be forgiven for being heartily sick of all things online. All they ever hear is “online this” and “email that”. Aaaaaaagh!!!!!!! Well, they are putting a brave face on it and, for the most part, successfully adapting their offering to the multi-channel world. James Evelegh touches base with some leading operators.

Posted on: 01 September 2006

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In-house systems by James Evelegh

Subscription management systems have come a long way in the last ten years, as software developers have raced to stay abreast of changing technologies and increased publisher expectation. James Evelegh looks at how subscription software has evolved and where it’s heading.

Posted on: 01 July 2006

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F&L trends by James Evelegh

Frees and leaflets (F&L) teams have seen their work greatly helped by system advances over the last ten years, and there is no sign of a slow down. James Evelegh looks at the trends which will affect the way F&L teams operate in the future.

Posted on: 01 July 2006

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Software trends by James Evelegh

Most publishers recognise the need for change, even if they might disagree on the precise direction. Few, though, dispute that systems will play an increasingly pivotal role in tomorrow’s publishing world. James Evelegh looks at how newspaper sales systems, and circulation software in general, are adapting to the changing market.

Posted on: 01 May 2006

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Subs bureaux by James Evelegh

For the many publishers that entrust the management of their subscriber and controlled lists to bureaux, the bureau represents the front line in their marketing efforts and the public face of their title. A productive, mutually beneficial relationship is, therefore, of paramount importance. James Evelegh looks at publisher expectation and perception and how the service offering provided by bureaux is evolving.

Posted on: 01 May 2006

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Online publishing: how to profit from new online revenue models by James Evelegh

In February 2006, NEPA held a half day workshop looking at online revenue models. James Evelegh went along to listen.

Posted on: 01 May 2006

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Free supermarket distribution by James Evelegh

With more and more of us doing our grocery shopping in supermarkets, the chances are that you will be familiar with the free magazine racks. But what opportunities do these racks offer to publishers? James Evelegh looks at some of the marketing strategies evolving around this newish route to market.

Posted on: 01 March 2006

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UK NEPA 2005 by James Evelegh

UK NEPA held its 11th annual conference on 12 July at the Millennium Gloucester Hotel. It was a lively day, including round table discussions, panel discussions and presentations. James Evelegh went along to listen and here, reviews the presentation of Fleet Street Publications’ Nic Laight.

Posted on: 01 September 2005

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Magazines 2005 by James Evelegh

On 3 & 4 May 2005, the great and the good of the magazine industry congregated at the Grosvenor House in London. The shadow of the OFT loomed large over the event and I suspect that supply chain issues crept into most of the sessions – in particular the retail one. James Evelegh squeezed in to hear this seminar – which at times was standing room only.

Posted on: 01 July 2005

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Eyes and ears by James Evelegh

The UK newsstand is worth approx £1.6bn a year in terms of retail revenue and how our titles are handled at the 55,000 odd retail outlets is fundamental. Yet how much control do we have and how much influence do we exert at the retail sharp end? After all, to quote Robert Burns, “the best-laid plans of mice and men often go awry.” James Evelegh looks at how using the services of merchandisers can assist publishers in maximising their retail performance.

Posted on: 01 July 2005

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BCMA conference 2005: the changing role of circulation management by James Evelegh

On 18 May 2005, at the Westbury Mayfair in London, publishers and senior circulation executives gathered to hear speakers, including Euromoney’s Jane Wilkinson, CMP’s Diana Lomax and Haymarket’s Martin Durham, discuss the role of circulation in today’s publishing climate. Here, James Evelegh reviews Martin Durham’s presentation.

Posted on: 01 July 2005

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Circulation winners by James Evelegh

April 4th 2005 saw one of the key events in the newspaper calendar – the Newspaper Society’s annual circulation, editorial and promotions conference. One of the most interesting presentations was by Jim Chisholm, the World Association of Newspapers’ strategy advisor. Jim reviewed recent WAN research that looked at the common characteristics shared by 18 newspapers around the globe that were all proven circulation winners. Here, James Evelegh, summarises the key points from Jim's presentation.

Posted on: 01 May 2005

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Niche & specialist by James Evelegh

Whereas the traditional newstrade is full to bursting, the N&S route has huge growth potential. Many publishers have shied away from it in the past, unsure of the precise business model and put off by its perceived complexities. James Evelegh talks to WWMD’s Dave Sholl and Mark Sheridan about why publishers should look afresh at N&S.

Posted on: 01 May 2005

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Canine capers by James Evelegh

Over the past decade, most publishers have struggled to create a coherent web strategy to complement their print products. Online publisher K9 Media was faced with the opposite problem – how to create a successful print brand to complement its thriving online business. James Evelegh talks to K9 Media’s managing director, Ryan O’Meara, about their evolution from web to print.

Posted on: 01 May 2005

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High flyers by James Evelegh

An awareness of what’s gone before makes for better planning and decision making. In direct marketing this is achieved through a culture of testing and documentation. James Evelegh talks to Natmag’s Karen Louth about her knowledge based approach to marketing and how it consistently delivers a good return on investment.

Posted on: 01 March 2005

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International fulfilment by James Evelegh

Publishers’ approach to international fulfilment has made great strides in the past decade and they are demanding more and more from their suppliers. Quadrant Subscription Services (QSS) handles the fulfilment for many prominent domestic publishers and also such large international ones as BusinessWeek, The Economist, Forbes and Newsweek. James Evelegh met up with QSS’s Dave Appleton and Nick Barnes to discuss the current state of play.

Posted on: 01 March 2005

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The ethnic pound by James Evelegh

The UK’s ethnic communities now number over 4.5m (approx 8% of total population). This is a sizable market, made accessible by its concentration in London and a few other large cities. James Evelegh talks to Ethnic Media Group’s Mike Chinnery about the challenges of marketing to Britain’s black and Asian communities.

Posted on: 01 January 2005

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Magazine Subscriptions Conference 2004 by James Evelegh

On 11 November the PPA held its annual Magazine Subscriptions conference at the Grosvenor House in London. Over 25 different speakers across 13 different seminars and presentations were squeezed into the day. James Evelegh went to the Creative Masterclass to hear the presentation of Chris Barraclough, creative partner of Barraclough Edwards Chamberlain.

Posted on: 01 January 2005

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MagSell’04 by James Evelegh

Over a billion magazines are sold at retail each year so the dynamics of the retail sector impact heavily on publishers. On 30 September the PPA held its MagSell conference and awards at the Millennium Mayfair hotel in London. James Evelegh highlights some of the key themes emerging from the day.

Posted on: 01 November 2004

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Cross media by James Evelegh

On 9 September the Business Circulation Management Association (BCMA) held its inaugural event at the Westbury Mayfair Hotel in London. The theme was cross media activity. A number of prominent industry figures spoke about their experiences utilising new routes to market. Here, James Evelegh looks in more detail at the presentations of two of the speakers.

Posted on: 01 November 2004

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AOP conference 2004 by James Evelegh

On 21 October the Association of Online Publishers held its annual conference at the Grosvenor House in London. Over twenty well known faces from the world of online publishing spoke across a wide range of issues. Here, James Evelegh reviews the presentation of Mark Wilson of web design consultants Wilson Fletcher.

Posted on: 01 November 2004

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Crowded fairway by James Evelegh

With the launch of two new titles, the golfing sector has become a tad overcrowded this year. The pressure was on emap’s Today’s Golfer to maintain its number one position in the market. James Evelegh talks to brand manager Sue Holt and team to see what they have been up to.

Posted on: 01 September 2004

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Wholesalers’ view by James Evelegh

Last year WH Smith News won two ACE awards for its services to retailers and publishers. James Evelegh met up with their magazine sales director Mark Cashmore to get his views on the supply chain.

Posted on: 01 September 2004

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Opera (in)House by James Evelegh

Subscriptions are important to Opera magazine. Like many other niche publishers, they are increasingly seeing them as their future. James Evelegh talks to Opera’s Alice Lindsay and Megan Jackson about how they market and manage their subs, which are all handled in-house.

Posted on: 01 September 2004

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On the town by James Evelegh

On 20th July, BPA Worldwide held one of its “town meetings” in London to debate aspects of digital editions. James Evelegh attended and heard a number of themes emerge.

Posted on: 01 September 2004

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How often do you get it? by James Evelegh

What do you do when your ailing title has a hard core of loyal readers? They are too good to ignore but how do you retain their valuable purchasing power and close the title at the same time? James Evelegh talks to Kent Messenger Group’s Caroline Brinkman to see how they tackled such a scenario.

Posted on: 01 September 2004

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And the winner is … by James Evelegh

What is your paper’s attitude to promotions? Do you do them occasionally and grudgingly or often and with gusto? The Teesside Evening Gazette promotes all the time and, as James Evelegh reports, they’ve got rather good at it.

Posted on: 01 July 2004

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East is born by James Evelegh

Publishers and would-be publishers wile away the hours trying to find that elusive gap in the market. Two years ago, two journalists on the Eastbourne Herald thought they had found one. The events of the last eighteen months have proved them right. James Evelegh takes up the story.

Posted on: 01 July 2004

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Golden nuggets by James Evelegh

As part of their recent Magazine 2004 event, the PPA hosted a subscriptions conference entitled “Looking to the future?” James Evelegh went along to hear the pearls of wisdom. In no particular order, here are fifteen of them.

Posted on: 01 July 2004

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Countdown to Cardiff by James Evelegh

When Bolton Wanderers reached the 2004 Carling Cup Final, few people in the town were as excited as the team from the Bolton Evening News. In terms of newspaper sales opportunities this was a dream come true.

Posted on: 01 May 2004

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Battle for shelf space by James Evelegh

With domestic shelf space becoming harder to find, publishers are increasingly looking to export markets to maintain or grow their total sales. James Evelegh looks at some of the challenges facing exporters.

Posted on: 01 May 2004

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Publisher turns programmer by James Evelegh

Publishers do lots of things well but writing software isn’t usually one of them. For good reasons we tend to leave that to our suppliers. However, faced with challenges but no available third part solution, the team at the Herald & Post Series, decided to create their own system. James Evelegh takes up the story.

Posted on: 01 May 2004

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Unwrapping opportunities by James Evelegh

In the perpetual quest to maximise revenues and cut costs, many publishers are failing to see the opportunities right under their noses – in the mailing house. James Evelegh talks to Terry Turner about the new techniques being used by some forward looking publishers.

Posted on: 01 May 2004

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Digital versions by James Evelegh

When it comes to digital versions, most of us would prefer not to have to think about them. We know print, we’re comfortable with print, we don’t like change and yes, my head is stuck in the sand. If you’re happy to miss out, then stay put. Alternatively, pull your head out, open your eyes and see the incredible opportunities that digital has to offer.

Posted on: 01 March 2004

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VFD overview by James Evelegh

James Evelegh takes a look at the VFD sector and solicits the views of Archant Anglia’s group distribution manager Steve Shepherd, the editor of The Hunts Post Paul Richardson and Martyn Gates, director of newspapers and consumer magazines at the ABC.

Posted on: 01 March 2004

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How to choose a subs bureau by James Evelegh

They say that marrying and moving house are stressful. Have you ever tried changing subs bureau? As with the former, so with the latter: the key to long term success lies in making the right choice at the start. And how do you do that? James Evelegh talks you through the steps.

Posted on: 01 January 2004

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The rise and rise of email marketing by James Evelegh

Undoubtedly quicker and cheaper, email marketing has taken off in the UK. However it is not without its risks and is not the solution to every marketing problem. James Evelegh talks to Angus Chenevix Trench of Tower Publishing Services about the upsides, downsides and trends.

Posted on: 01 January 2004

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Success is Sweet by James Evelegh

Web usage has evolved to the point where it is no longer viewed as simply an alternative distribution channel but as a means of offering totally new services and enhanced levels of customer service. James Evelegh talks to Jose Garcia of Consult GEE and Matthew Binley of BCC Marketing Services.

Posted on: 01 January 2004

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Norfolk Direct by James Evelegh

Huge amounts are spent by the regionals on circulation marketing, yet the suspicion persists that it is not money well spent. Too much wastage and too little retention. Philip Preston of Archant Norfolk is one of a select band trying something different.

Posted on: 01 January 2004

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Simplifying international payment collection by James Evelegh

Wading through reconciliation reports? Seething at bank charges? Wondering why no one from Holland has sent you a cheque? Perhaps you should be outsourcing your international payment collection. InCirculation talks to Paul van Alfen of payment service provider GlobalCollect.

Posted on: 01 January 2004

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Getting the most out of telemarketing by James Evelegh

"Last minute, unplanned and expecting miracles" just about sums up many publishers' attitude to telemarketing. But it could be so different. InCirculation talks to four leading suppliers to see how the relationship between publisher and their chosen telemarketing agency could be made more mutally beneficial.

Posted on: 01 November 2003

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Little England? by James Evelegh

InCirculation takes a gloomy view of the state of our international marketing and solicits the views of Martin Rosen, managing director of subscriptions bureau Publishing Power.

Posted on: 01 November 2003

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One big honeypot by James Evelegh

Your data assets are spread here, there and everywhere:- circulation system, ad manager’s PC, web server, box of cards under your desk, Janet’s bottom drawer. Bring them altogether and you have a valuable asset. James Evelegh looks at some of the dos and don’ts of setting up a marketing database.

Posted on: 01 November 2003

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One-stop DM provision by James Evelegh

Mail consolidator BTB Mailflight is repositioning itself as a one-stop shop for publishers seeking all forms of direct marketing support. James Evelegh speaks with the company's sales and marketing director, Lindsay Deardon.

Posted on: 01 November 2003

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