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Articles by Jo Bowman

Taking digital in its stride by Jo Bowman

It says something about a sector when the biggest thing to happen to it over the last 30 years has nothing to do with digital! Nigel Roby talks Jo Bowman through the ups and downs of the book trade and how The Bookseller has remained an integral part of it since its launch in the 1800s.

Posted on: 25 May 2017


Egmont Publishing by Jo Bowman

The planet’s newest arrivals are not digital natives, but print. Guided by anxious parents and drawn in by its tactile qualities, kids spend their early years enjoying traditional media. The children’s market is thriving, and as Cally Poplak tells Jo Bowman, if they could just increase purchase frequency a smidgen, it would be doing even better!

Posted on: 27 July 2016


RCNi by Jo Bowman

The Royal College of Nursing is the world’s largest professional body for nurses and RCNi, its publishing arm, publishes a wide range of print titles and online resources and organise a growing number of events for its membership. As Rachel Armitage tells Jo Bowman, it’s a digital-first, mobile-enabled, community-focused offering.

Posted on: 03 June 2016


Think Publishing by Jo Bowman

The world of membership publishing bucks the trend! Think Publishing’s research shows that members value print, followed by live events, highest in the communications mix. As Ian McAuliffe tells Jo Bowman, print, both magazines and books, has deep engagement and a long shelf-life.

Posted on: 01 April 2016


KM Media Group by Jo Bowman

In this increasingly globalised media world, it is somehow refreshing to find a publishing company with absolutely no plans to step outside its traditional geographic area. As Geraldine Allinson tells Jo Bowman, KM Media Group has always been focused on serving the people of one place and one place only – Kent.

Posted on: 03 February 2016


Time Inc UK by Jo Bowman

It’s been a tumultuous couple of years for one of the UK’s biggest magazine publishers; new name, new branding, new CEO. But as Marcus Rich tells Jo Bowman, “now is our time”. Looking forward, he is confident that great content will prove to be the linchpin of their future success.

Posted on: 26 November 2015


Incisive Media by Jo Bowman

Right from the start, Incisive Media was never particularly bothered about which delivery channels it used – whichever got the job done best. As Tim Weller tells Jo Bowman, this attitude has helped them to adapt to the enormous changes in media consumption over the past twenty years.

Posted on: 24 September 2015


The River Group by Jo Bowman

Content marketing is all the rage, and companies like River, that have been doing it for over twenty years, are highly expert at it. River CEO Nicola Murphy tells Jo Bowman that while quality content is the bedrock of the company, it’s the marketing that actually delivers the value for their clients.

Posted on: 15 July 2015


Anthem Publishing by Jo Bowman

Last December, Anthem Publishing won the PPA Independent Publishing Company of the Year award. As Jon Bickley tells Jo Bowman, Anthem has small company versatility and big company ambitions, and it’s this winning mix that has enabled it to punch well above its weight.

Posted on: 28 May 2015


Imagine Publishing by Jo Bowman

Underpinning the success of Imagine Publishing is a belief in paid-for quality content, a wholehearted embrace of all digital platforms and an ongoing commitment to print. As the company enters its tenth year, MD Damian Butt tells Jo Bowman why he is upbeat about the future.

Posted on: 25 March 2015


Green Star Media by Jo Bowman

As Green Star Media approaches its 20th birthday, it is not only a far larger business than in its early days, but one with a very different focus. As MD Andrew Griffiths tells Jo Bowman, a change in direction allied to a firm belief in the subscriptions model, has propelled the company’s recent growth.

Posted on: 27 January 2015


Mark Allen Group by Jo Bowman

There aren’t many publishing houses that could boast expertise in both renal nursing and the works of Sonny Rollins. But, writes Jo Bowman, a combination of opportunity and personal passions has driven Mark Allen Group to develop a stable of titles and events that runs from medicine to music.

Posted on: 25 November 2014


Publisher Profile: Square Up Media by Jo Bowman

Square Up Media was launched when its founders spotted a gap in what proved to be a highly lucrative market; its expansion, however, has been driven by a desire to fill a gap in the hearts of its young and lively team of staff. As the company approaches its tenth birthday, CEO Tim Slee talks to Jo Bowman about its past, present and future.

Posted on: 23 September 2014


Future’s programmatic … future by Jo Bowman

One of the UK’s leading specialist consumer publishers is using programmatic trading of its online inventory to give advertisers more choice and improve consumer targeting - and at the same time lift its own CPMs. Jo Bowman reports.

Posted on: 14 July 2014


The automation of ad sales – The Video Opportunity by Jo Bowman

The simultaneous rise of video advertising online and programmatic trading could open up new and largely untapped revenue streams for publishers, industry-watchers and key players in the technology sector say. Jo Bowman concludes her three part series on the rise of programmatic.

Posted on: 19 May 2014


The automation of ad sales: Colour by numbers by Jo Bowman

In the second of her three part series looking at the growing importance of programmatic trading of advertising, Jo Bowman explores how publishers could benefit from sharing their precious data.

Posted on: 19 March 2014


The automation of ad sales: Setting the Scene by Jo Bowman

Programmatic trading of advertising is growing rapidly, yet remains little understood. In the first of a three part series, Jo Bowman sets out to explain the concepts and to highlight some of the key trends.

Posted on: 25 January 2014


Retail therapy by Jo Bowman

With advertising revenue getting ever-harder to generate, e-commerce could be just the shot in the arm that publishers need, writes Jo Bowman.

Posted on: 30 November 2013


Fit for purpose by Jo Bowman

Creating a digital product that’s optimised for all the different devices that consumers might be using is a huge challenge for workflow management. Jo Bowman reports on how publishers are streamlining the process.

Posted on: 17 September 2013


Monetising video by Jo Bowman

With the demand for video content seemingly insatiable, it’s no surprise video is becoming a significant revenue stream for some publishers. Yet, writes Jo Bowman, monetisation strategies are still in their infancy and the pace of change is rapid.

Posted on: 15 July 2013


Selling ads on mobile by Jo Bowman

Given that the iPad is only just approaching its third birthday, it comes as no surprise that a lack of data about tablet usage is one of the main inhibitors to commercial growth for publishers. Jo Bowman talks to leading commercial executives about the strategies they’re adopting to sell advertising on mobile.

Posted on: 18 March 2013


Did Christmas spell the end of print? by Jo Bowman

On Christmas morning, shiny new tablets were being unwrapped the length and breadth of the country. Was this the tipping point? Will print now rapidly head the same way as vinyl? Jo Bowman gets the views of some leading industry figures.

Posted on: 16 January 2013


Print’s digital dimension by Jo Bowman

Could digital be the saviour of print? The last twelve months have seen increasing numbers of publishers starting to use augmented reality technology to add an extra dimension to their print offering, and readers have responded positively. Jo Bowman talks to publishers about their AR experiences.

Posted on: 12 November 2012


Face value by Jo Bowman

“Like” it or not, Facebook is a phenomenon that’s not only shaking up the way people meet and interact, but also the way they discover, shop and recommend. Jo Bowman talks to publishers about how they’re going social.

Posted on: 14 May 2012


Straddling two worlds by Jo Bowman

While much of the excitement in publishing now is over the sexy, digital action, there’s one department that, with one eye on the new world, must still keep the other fixed firmly on the presses. Jo Bowman talks to senior production executives about their changing role.

Posted on: 09 March 2012


Mobile opens up new opportunities by Jo Bowman

Having been told for years that the digital era signalled the beginning of the end for print products, writes Jo Bowman, publishers are finding that – with the rise of mobile and tablet usage – they’re actually being given a new lease of life.

Posted on: 19 January 2012


Retail therapy by Jo Bowman

Point-of-sale promotions tend to be more of a slow burn than a big bang for magazine publishers. Jo Bowman looks at why, and what might deliver a spark.

Posted on: 18 May 2011


The demise of MMC by Jo Bowman

The collapse of magazine distributor MMC is both a sign of the times and the end of an era, writes Jo Bowman.

Posted on: 27 May 2010


At the sharp end by Jo Bowman

It’s tough selling ads when bonuses are a distant memory and it seems like everyone’s binning your emails and ignoring your calls. Jo Bowman reports on how magazine sales teams are sharpening up their act and keeping up their chins.

Posted on: 22 May 2010


Buy me, buy me by Jo Bowman

Shelf displays and other point-of-sale promotions may help set tills ringing, but many magazine publishers are routinely spending on in-store promos they don’t believe in and don’t really want. Jo Bowman looks at why.

Posted on: 01 May 2009


Who’s who? by Jo Bowman

Super-databases are finally giving consumer magazine publishers a clear picture of individual subscribers. And, says Jo Bowman, this focus is improving renewals, lifting sales and even creating new streams of revenue.

Posted on: 01 March 2009


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