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Articles by Karlene Lukovitz

Scale Prevails by Karlene Lukovitz

There have been several important – and at least two momentous – developments in the US magazine media industry since I checked in with you last fall, writes Karlene Lukovitz.

Posted on: 27 March 2018


Amid New Revenue Push, Video Is The Solution Du Jour by Karlene Lukovitz

In this instalment of her now six-monthly round-up of key US publishing trends, Karlene Lukovitz sees an industry struggling to close the revenue gap but one demonstrating unprecedented levels of innovation.

Posted on: 26 September 2017


‘New’ Magazine Models Include (Wait for It) Paid Subs by Karlene Lukovitz

Karlene Lukovitz spots some encouraging trends in the US, with some publishers successfully growing subs and erecting paywalls.

Posted on: 25 May 2017


The Press = Doubleplusungood, says “Our Fearless Leader” by Karlene Lukovitz

Last issue, Karlene Lukovitz wrote that the core questions for the fate of the US now are how far the current occupant of the White House will go in trying to bully the press, and how stalwart the press proves in fulfilling its fourth estate role while under siege by the president…

Posted on: 28 March 2017


Critical Questions for the Year Ahead by Karlene Lukovitz

A new year! A time for hope and optimism; a time for reassessing life’s challenges and facing up to them with renewed vim and vigour … or … err … not? Seldom has a new year dawned with such a sense of foreboding. Karlene Lukovitz, for one, is anxious.

Posted on: 03 February 2017


Second Inning, New Lineup by Karlene Lukovitz

It appears that the large consumer magazine media companies are wrapping up the initial stage of transitioning away from print dependence, and bringing in a new (or revised, anyway) lineup of players to tackle the next stage… while further consolidating and reducing head counts, writes Karlene Lukovitz.

Posted on: 27 November 2016


Autumn of Our Discontent by Karlene Lukovitz

Over the past several months, writes Karlene Lukovitz, the pace of change at the large US-based magazine media entities seems to have accelerated.

Posted on: 03 October 2016


Integration Tech Enabling Majors to Focus on International Opportunities by Karlene Lukovitz

The dominant US-based magazine media companies continue to expand their digital and data capabilities through internal initiatives and investing in or acquiring synergistic companies, writes Karlene Lukovitz.

Posted on: 27 July 2016


‘Ad-Blockalypse’? What About Social Hijacking? by Karlene Lukovitz

If I had a dollar for every article about ad blocking that’s been published in the last year, writes Karlene Lukovitz, I’d be spending my time deciding which tropical paradise to retire to.

Posted on: 03 June 2016


Not-So-Strange Bedfellows by Karlene Lukovitz

The ongoing media revolution is not only eliminating weaker brands and publishers, writes Karlene Lukovitz; it’s compelling the remaining players to rethink traditional print methods and models, even as they push ever farther into third-party digital distribution and non-traditional brand extensions.

Posted on: 01 April 2016


Coming Attractions by Karlene Lukovitz

While 2016 is bound to bring more dizzying change and unexpected developments, Karlene Lukovitz presents her thoughts on a few of the newer issues and trends that will shape the magazine media business in the months ahead.

Posted on: 03 February 2016


All the News That's Fit to Like by Karlene Lukovitz

While politics aren't the business of this column, writes Karlene Lukovitz, the political arena is where the most important ramifications of the media revolution are becoming evident.

Posted on: 26 November 2015


Innovating to 'Cross the Chasm' by Karlene Lukovitz

Anyone following magazine media news, writes Karlene Lukovitz, is bound to be impressed by the ever-quickening pace of new brand extensions, partnerships and digital acquisitions and innovations – even as overall head counts have mostly dwindled.

Posted on: 24 September 2015


After Newsstand’s Fizzle, Will Apple’s News App Deliver? by Karlene Lukovitz

Apple’s recent announcement of its soon-to-be-released News app has stirred things up a bit. Karlene Lukovitz gauges publisher reaction.

Posted on: 15 July 2015


Can Digital Editions Be Jump-Started? by Karlene Lukovitz

US publishers are realising significant cross-platform audience growth as a result of investments in digital, and particularly mobile and video. Sales of digital editions, though, writes Karlene Lukovitz, continue to disappoint.

Posted on: 28 May 2015


Your Ad Here by Karlene Lukovitz

Predictably, writes Karlene Lukovitz, the latest developments on these shores can be viewed as positive, exhilarating progress; neutral change; unfortunate but necessary change; or steps backward, depending on the beholder's agenda and background. In many cases, the reality is a mélange of these.

Posted on: 25 March 2015


A Glimpse of the Accelerated Year of 'Reinvention' Ahead by Karlene Lukovitz

Not long ago, MPA - The Association of Magazine Media promulgated an industry name change, from magazine publishing to "magazine media". But, writes Karlene Lukovitz, that moniker may also soon be obsolete.

Posted on: 27 January 2015


The Big Get Bigger by Karlene Lukovitz

In the media game, including magazine media, the advantages of economies of scale and massive reach to key demographics have reached a tipping point, writes Karlene Lukovitz.

Posted on: 25 November 2014


How Restless Are the Natives? by Karlene Lukovitz

Passionate objections from journalists not employed by the companies that are dropping traditional barriers between editorial and advertising aren't likely to change the industry's direction at this point, writes Karlene Lukovitz.

Posted on: 23 September 2014


Change Comes, Painfully, to the US Newsstand Channel by Karlene Lukovitz

The US newsstand industry is in disaster recovery mode, writes Karlene Lukovitz, following the late-May demise of the nation's second-largest wholesaler, Source Interlink Distribution (SID), which had an estimated 30% share of the magazine retail distribution business.

Posted on: 14 July 2014


Trends We Can Count On in 2014: e-Commerce by Karlene Lukovitz

Karlene Lukovitz tracks the continuing rise of e-commerce within the offerings from major US consumer magazine brands.

Posted on: 19 March 2014


Trends We Can Count On in 2014 - Part 1 by Karlene Lukovitz

Anyone who claims to foresee specifically what's going to happen in the magazine media industry over the next twelve months is blowing smoke. That said, writes Karlene Lukovitz, it doesn't take oracular powers to identify major driving trends and resulting probabilities.

Posted on: 25 January 2014


The Quest to be Everywhere by Karlene Lukovitz

“Be everywhere” is a mantra that's been popping up in interviews with magazine media executives — and, writes Karlene Lukovitz, perusing the weekly stream of new-initiative announcements from the majors confirms that this isn't mere hyperbole.

Posted on: 30 November 2013


A Magazine Zeitgeist Trivia Quiz by Karlene Lukovitz

Burned-out on "Words With Friends"? Finding "Five Minutes to Kill Yourself" too slow-paced? Well, why not try Karlene Lukovitz’ trivia quiz.

Posted on: 20 September 2013


Taking the Newsstand's Pulse by Karlene Lukovitz

Amid a mood of growing urgency, writes Karlene Lukovitz, this year's Retail Marketplace conference (held in mid-June in Philadelphia) featured some notably frank discussion of the challenges facing the US newsstand business and what can be done to stem sales declines.

Posted on: 06 July 2013


Editorial Job Security Issues? No Worries (Branded Content Is the New Journalism!) by Karlene Lukovitz

Careers in traditional, “independent” editorial writing / editing may be going the way of the dodo, but the future’s bright indeed for those willing (or driven) to generate sponsored content for media companies or the brands themselves, writes Karlene Lukovitz.

Posted on: 19 May 2013


‘Transformation’ On The March (Or, The Urge to Purge) by Karlene Lukovitz

Stunning as Time Warner’s spinoff of Time Inc is, it’s inadvisable to hold your breath waiting for print to disappear, writes Karlene Lukovitz.

Posted on: 18 March 2013


An Advertorial By Any Other Name... by Karlene Lukovitz

Is drawing lines between editorial content and commercialism as outmoded as standalone print magazines? Magazine publishers’ decisions on this score are complex, and demand serious consideration, given the potential implications for their long-term financial health, writes Karlene Lukovitz.

Posted on: 16 January 2013


Magazine-Branded Consumer Products: Suits to Nuts by Karlene Lukovitz

Licensing magazine brands to physical consumer products is hardly a new concept, writes Karlene Lukovitz, but it’s among the revenue channels being pursued more aggressively and innovatively by what we now call “magazine-based media companies”.

Posted on: 12 November 2012


Magazine Extensions on Steroids (Part 3): Games and Companion Apps by Karlene Lukovitz

Following Britain’s brilliant hosting of the Summer Olympics, writes Karlene Lukovitz, what better topic to continue this survey of magazine brand extensions than games?

Posted on: 18 September 2012


Magazine Extensions On Steroids (Part 2): E-Commerce by Karlene Lukovitz

In this second in a series on US consumer magazine publishers’ burgeoning brand extensions, Karlene Lukovitz looks at the growing number of initiatives to partner with - or become - e-tailers.

Posted on: 07 July 2012


Magazine Extensions On Steroids (Part 1) by Karlene Lukovitz

US consumer magazine publishers are busily pumping out brand extensions in all shapes and sizes. Karlene Lukovitz looks at two manifestations of this, and promises more in future columns!

Posted on: 14 May 2012


For B2Bs, Focus Is Greatest Challenge — And Competitive Advantage by Karlene Lukovitz

B2B media companies continue to grapple with model transformation issues, writes Karlene Lukovitz, as they pursue revenue-stream diversification amid continually shifting end-user and advertiser needs and growing competition from pure-play digital giants and nimble entrepreneurs alike.

Posted on: 12 March 2012


The Buzz for 2012 by Karlene Lukovitz

As the New Year commences, Karlene Lukovitz offers a US-centric look at some key issues, trends and priorities on the overflowing plates of consumer magazine-based media companies.

Posted on: 19 January 2012


Why Are Consumer Magazine/Media Execs Smiling? by Karlene Lukovitz

As 2011 winds down, the anticipated pullback in print magazine advertising expenditures noted in my last column seems to be playing out, writes Karlene Lukovitz.

Posted on: 16 November 2011


Consumer Publishing Facing Downgraded 2011 Outlook by Karlene Lukovitz

Nearly nine months into 2011, the US Congressional gridlock and Standard & Poor’s’ US credit downgrading have managed to threaten, if not derail, a tenuous recovery by sending already-skittish US and global financial markets reeling, writes Karlene Lukovitz.

Posted on: 12 September 2011


Apps Are the Least of Newsstand’s Problems… for Now by Karlene Lukovitz

Are magazine apps cannibalising magazine newsstand sales? During the recent 2011 Retail Marketplace conference, writes Karlene Lukovitz, publishers and distributors strove to reassure retailers in attendance that this is not the case.

Posted on: 14 July 2011


App Growing Pains Confirm Importance of ‘360-Degree’ Strategy by Karlene Lukovitz

Consumer magazine apps, writes Karlene Lukovitz, aren’t even in their toddler stage yet, although the media’s dissection of every move in this arena sometimes makes it feel like it’s been eons.

Posted on: 18 May 2011


Parsing the Meaning of Time Inc’s ‘All Access’ Model by Karlene Lukovitz

The pricing structure of Time Inc’s new “all access” digital and / or print sub options may reveal much about its vision for the two platforms’ relative contributions to a profitable business model going forward, observes US-scene columnist Karlene Lukovitz.

Posted on: 17 March 2011


Bywords for 2011 and beyond: Anywhere, Everywhere by Karlene Lukovitz

The year ahead will be a pivotal one for leading US consumer magazine publishers, writes Karlene Lukovitz.

Posted on: 20 January 2011


Print still struggling? There’s an app for that by Karlene Lukovitz

As 2010 draws to a close, consumer magazine publishing indicators remain decidedly mixed, but there are reasons for some optimism for the coming year, writes Karlene Lukovitz.

Posted on: 22 November 2010


Digital venture’s model breaks the mold by Karlene Lukovitz

Even as the sturm und drang surrounding publishers’ wrangles with Apple over how iPad-based subscriptions will be sold continues, writes Karlene Lukovitz, the entrepreneurs behind new, digital-only publishing venture Nomad Enterprises say they have zero issues with accepting Apple’s terms.

Posted on: 01 October 2010


Publishers bridling as they feel the pain of Apple’s bite by Karlene Lukovitz

While their release of new iPad apps continues apace, magazine publishers are at loggerheads with Apple over subscription models, writes Karlene Lukovitz.

Posted on: 16 September 2010


iPad Fever: A Temperature Check by Karlene Lukovitz

Can the iPad save magazine publishing? That question was attention-getting, until it became the headline du jour for media and tech bloggers. But asking it on more than a rhetorical basis was always a bit hyperbolic, says Karlene Lukovitz.

Posted on: 20 July 2010


B2Bs Accelerating Model Transitions by Karlene Lukovitz

The US B2B media sector continues to be pummelled by severe declines in print advertising — ad pages plummeted 29% and ad revenue 24% in 2009 — accompanied last year by softness in live events as well (-16%), according to American Business Media’s Business Information Network (BIN) tracking service. Karlene Lukovitz takes up the story.

Posted on: 23 May 2010


Glimmers of Possible Bottoming Out? by Karlene Lukovitz

Let’s not get carried away - it would be hyperbolic to say that consumer magazine industry news in the US has taken an unequivocal turn for the positive during this first quarter. Still, says Karlene Lukovitz, given the last two years’ trends, the tentative hope is that a couple of recent indicators may at least augur a bottoming out.

Posted on: 15 March 2010


2010: A Year of Rebuilding Print and Tackling eDevices by Karlene Lukovitz

Good riddance to 2009. What an abysmal twelve months that was! The new year is a time for predictions; some will be gloomy, some more upbeat. Karlene Lukovitz is determined to position herself in the latter camp ... for the time being at least.

Posted on: 24 January 2010


Ereaders Meet Magazines by Karlene Lukovitz

Amid their individual races to use any and every channel as a platform for branded content and potential consumer- and/or advertising-driven revenue, leading US consumer magazine publishers have reached a radical conclusion, says Karlene Lukovitz.

Posted on: 18 November 2009


Are marketers shooting themselves in the foot? by Karlene Lukovitz

After more than a year of a steady diet of bad news, items that once would’ve been treated by the media trades as harbingers of the apocalypse now create a brief flurry of coverage and gallows humour on blogs for a day or two. Then, says Karlene Lukovitz, it’s on to the next magazine folding or other discouraging development.

Posted on: 01 September 2009


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