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Articles by Martin Belam

Tweetdeck by Martin Belam

There are over 320 million active Twitter users. Much of their output will be of absolutely no relevance to you or your followers. Some, on the other hand, will be of huge interest. How do you home in on the good stuff and filter out the rest? Martin Belam is a big fan of Tweetdeck.

Posted on: 27 July 2017


2017 - what will be the digital challenges? by Martin Belam

News providers face some big decisions in 2017. To what extent do they follow the emerging new tech trends and, in light of contracting advertising revenues, which of their existing outputs will they have to chop? Martin Belam looks at the digital opportunities and threats ahead.

Posted on: 27 November 2016


Video – making it pay by Martin Belam

If the future is video on mobile, how do publishers get in on the act? Monetisation, distribution and production challenges loom large, but, writes Martin Belam, if publishers keep experimenting and watching the metrics, then they’ll get there.

Posted on: 01 April 2016


Mobile – why do some publishers still not get it? by Martin Belam

The move to mobile should not be taking us by surprise. The writing has been on the wall for years, yet, as an industry, we continue to be wrong-footed by developments in the mobile space. Martin Belam urges publishers to eat, sleep and breathe mobile.

Posted on: 26 November 2015


Wearable tech – will it take off? by Martin Belam

Is wearable tech the next big thing, or will it prove to be something of a damp squib? Apple’s recent entry into the smartwatch market has certainly shaken things up a bit. Martin Belam ponders the potential for publishers.

Posted on: 15 July 2015


An App I Like - Flipboard by Martin Belam

Finishability and serendipity are two of the qualities Martin Belam most likes about Flipboard.

Posted on: 19 May 2014


Mobile UX – how to get it right by Martin Belam

Increasingly, readers are accessing our content via smartphones, so getting the mobile user experience right is crucial. Martin Belam has five tips.

Posted on: 25 January 2014


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