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Articles by Matt Kelly

MasterClass by Matt Kelly

MasterClass is based on a beautifully simple premise. If you want to improve, then you must learn from the best. But you’ve got to pay for it. Matt Kelly, for one, is happy to fork out £70 to learn the art of dramatic writing from David Mamet.

Posted on: 30 November 2017


An App I Like – Mr Porter by Matt Kelly

When it comes to embracing mobile, retailers have been much quicker off the mark than publishers. Matt Kelly applauds the “bold minimalism” of the Mr Porter app.

Posted on: 23 September 2014


Extracting your readers’ DNA by Matt Kelly

The internet was supposed to enable the accurate targeting of ads to carefully defined audiences. Yet, says the Mirror’s Matt Kelly, most internet advertising has been scattergun. Up until now ...

Posted on: 17 June 2010


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